Buffer vs Told

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

Told: Shared Journals for Your Real Life Told is a beautifully visual, shared journaling app that helps you capture everyday life with the people who matter most. Create a private Space for your family, your kids, your book club—the sky's the limit—and fill it with journals, short videos, and prompts you answer together. Told is easy to use, visually rich, and built for memory-keeping together. Spaces: a home for your people A Space is where a group of people keep memories together. Each Space holds its own journals, Bits, and Prompt Packs, and only its members can see inside. You can: Invite people with a link or directly, and choose their role See who's in the Space and manage members anytime Transfer ownership when life changes Swipe between the Space's activity and its journals Keep a personal Space that's just yours Create a journal for anything Start a journal with a title, description, and custom cover image. Use it for a child's milestones, your family updates, a shared trip, or your personal reflections. Each journal can have: A cover photo Custom title and description Reminders to prompt you to post Members who can view or add entries Journals live inside a Space, and you can move one to another Space with all its entries intact. Bits: short videos for your Space Record a quick video from either camera and everyone in the Space sees it right away. A glowing ring at the top of your feed shows when there's something new to watch, so you can catch up in seconds. Bits are temporary, made for the small moments that don't need to last forever. Prompt Packs: never stare at a blank page Browse Prompt Packs from the Search tab and add one to a Space. Start with the fall collection: Cozy Season Bucketlist, Spooky Halloween Bucketlist, and The Harvest Table. Answer a prompt and it becomes an entry titled by the question, so you can see how everyone answered the same one. Your answers also collect on a Prompts page on your profile. Add entries in seconds Each entry can include: Photos or videos An optional title and caption Just text, just photos, or both A date Entries can be posted to one or more journals at once. No need to worry about the timing—Told pulls the actual photo date so your memories stay in order. Tap any entry to open it in full, with a full-screen viewer for photos and videos. Your home feed See everything from all your Spaces in one place: a two-column visual feed that updates with each new post, with your Spaces lined up along the top for quick access. Your journals at a glance Open any Space to see its journals in a clean grid, each with its cover image, title, entry count, and last update. Tap a journal to open a visual timeline of all its posts in chronological order, with the title, description, member and entry counts, and a streak counter showing how many days in a row it's been updated. Thoughtful features for consistency Reminders help you make journaling a habit Streaks keep you motivated Comments and reactions let you respond to friends' entries Notifications keep you up to date on comments, reactions, invites, and new Bits Share a single entry with a public link, and revoke it whenever you like Media date auto-fill keeps your timeline accurate without extra work Told is not about followers or likes. It's not for everyone—it's for your people. Build your own small social space where you can remember, reflect, and share real life as it happens.