Buffer vs Told

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

Told: Shared Journals for Your Real Life Told is a beautifully visual, shared journaling app that helps you capture everyday life with the people who matter most. Create private journals for your family, your kids, your book club—the sky's the limit—and invite others to contribute entries with you. Told is easy to use, visually rich, and built for memory-keeping together. Create a journal for anything. Start a journal with a title, description, and custom cover image. Use it for a child’s milestones, your family updates, a shared experience, or your personal reflections. Each journal can have: A cover photo Custom title and description Reminders to prompt you to post A co-owner who can manage it with you Journal members who can view or add entries Add entries in seconds Each entry can include: Up to 10 photos or videos An optional title and caption Just text, just photos, or both A date Entries can be posted to one or more journals at once. No need to worry about the timing—Told pulls the actual photo date so your memories stay in order. Your home feed See all entries from all your journals in one place: a two-column visual feed that updates with each new post. Tap any entry to view it in full. Your journals at a glance Go to the My Journals page to see every journal you're part of. Each journal appears in a clean grid with: Its cover image and title Total number of entries Date of last update An icon to show if it’s shared or just yours Tap any journal to open a visual timeline of all its posts in chronological order. At the top, you’ll see: Journal title and description Number of members and entries A streak counter showing how many days in a row it’s been updated Thoughtful features for consistency Reminders help you make journaling a habit Streaks keep you motivated Commenting lets you respond to friends’ entries Media date auto-fill keeps your timeline accurate without extra work Told is not about followers or likes. It’s not for everyone—it’s for your people. Build your own small social space where you can remember, reflect, and share real life as it happens.