Comparison

Buffer vs Scale by BGF

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Scale by BGF

Features
Read full description

Scale is a community platform for members of the BGF portfolio and experts within our network. It's a space to connect, exchange ideas and grow. Within the app you'll find in person and virtual events, discussion forums, insights from industry experts and thought leaders, and a knowledge library filled with tools and guides designed to support businesses on their scaling journey.

Screenshots

Buffer4 screens
Scale by BGF3 screens

Verdict

The call

The clearest difference is in-app purchases: Scale by BGF at none against Buffer's 12. Scale by BGF also leads on iOS requirement (16.4 vs 18.0). Buffer's advantage is update cadence (weekly vs monthly) and chart position (#135 vs unranked). On price and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Scale by BGF asks for nothing beyond the download.

UpkeepUpdate frequency

Buffer ships an update weekly, Scale by BGF monthly. The most recent releases landed on September 24, 2026 and September 9, 2026 respectively.

Scorecard5 real differences · 6 level
Buffer versus Scale by BGF: the parameters behind the verdict, then further details
ParameterBufferScale by BGF
PriceFreeFree
Rating4.7 (34K ratings) — better—
Positive reviews54.6% of reviews—
Number of ratings34K — better—
Update frequencyWeekly — betterMonthly
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
Best chart rank#135 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone
Requires iOS18.016.4 — better
Further details — not scored
Size229 MB99 MB
Age rating4+17+
DeveloperBuffer, Inc.Business Growth Fund Limited

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Scale by BGF

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

Scale by BGF

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Scale by BGF free?
Scale by BGF is free to download, with no in-app purchases.
Do Buffer or Scale by BGF have ads?
Neither Buffer nor Scale by BGF shows ads.
Which is updated more often, Buffer or Scale by BGF?
Buffer ships an update weekly, and Scale by BGF monthly. Most recently, Buffer was updated on September 24, 2026 and Scale by BGF on September 9, 2026.

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