Comparison

Buffer vs Instags for Instagram

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Instags for Instagram

Read full description

Stop staring at blank captions. Start posting with confidence. Instags is the AI-powered companion that transforms your photos and videos into scroll-stopping social media posts. Whether you're a content creator, small business owner, or just love sharing moments online, Instags crafts perfect captions and trending hashtags in seconds—so you can focus on creating, not writing. WHY INSTAGS? • AI That Gets Your Vibe – Advanced AI analyzes your photo and generates captions that match your style, tone, and platform. Witty, professional, inspirational, or casual—you choose. • Platform-Optimized – Get captions and hashtags tailored for Instagram, TikTok, X (Twitter), and LinkedIn. Each platform has different vibes, and Instags knows them all. • Trending Hashtags, Zero Research – Discover high-performing hashtags categorized by niche: lifestyle, business, travel, food, fitness, and more. Boost discoverability without the guesswork. • Custom Writing Styles – Create and save your own writing styles. Brand voice? Personal flair? Instags remembers and replicates it every time. • Fast & Private – On-device AI processing (iOS 18+) means your photos never leave your iPhone. Cloud AI for iOS 17 with privacy-first architecture. HOW IT WORKS 1. Select a photo or a video from your library 2. Choose your platform and writing style 3. Generate captions and hashtags instantly 4. Copy and post – or save to your history for later FEATURES YOU'LL LOVE • Multiple Caption Styles – Professional, casual, witty, inspirational, storytelling, and more. Mix and match to find your perfect voice. • Multi-Platform Support – Instagram (30 hashtags), TikTok (20 hashtags), X (10 hashtags), LinkedIn (10 hashtags), or General for cross-posting. • Smart Hashtag Categories – Lifestyle, Business, Travel, Food, Fitness, Fashion, Tech, Events, and seasonal trending tags. • Generation History – Access all your past generations. Never lose that perfect caption again. • One-Tap Copy – Copy captions, hashtags, or both with a single tap. Paste and post in seconds. • Privacy First – Your photos stay on your device. No accounts, no tracking, no data collection. • Context-Aware AI – Detects objects, scenes, colors, mood, and even text in your photos for hyper-relevant captions. WHO IS INSTAGS FOR? • Content Creators – Post consistently with fresh, engaging captions every time. • Small Businesses – Professional copy for your products without hiring a copywriter. • Travelers – Share your adventures with captions as beautiful as your photos. • Foodies – Make every meal Instagram-worthy with mouthwatering descriptions. • Fitness Enthusiasts – Motivational captions that inspire your followers. • Everyone Else – If you post on social media, Instags makes it easier and better. THE INSTAGS DIFFERENCE Unlike generic AI writers, Instags understands visual content. Our AI sees what's in your photo—the sunset, the latte art, the hiking trail, your new product—and crafts captions that tell your story. No more awkward, off-topic suggestions. Just scroll-stopping content that feels authentically you. SAVE TIME. BOOST ENGAGEMENT. POST WITH CONFIDENCE. Join thousands of users who've turned posting from a chore into a breeze. Download Instags and never face writer's block again. REQUIREMENTS • iOS 17.0 or later • On-device AI requires iOS 18.0+ • No subscriptions, no hidden fees Transform your social media game. Download Instags today. Support: hello@instags.pics Privacy Policy: https://instags.pics/privacy Terms: https://instags.pics/terms

Screenshots

Buffer4 screens

Verdict

The call

The clearest difference is in-app purchases: Instags for Instagram at none against Buffer's 12. Buffer's advantage is chart position (#125 vs unranked) and device support. On price there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Instags for Instagram asks for nothing beyond the download.

Scorecard4 real differences · 7 level
Buffer versus Instags for Instagram: the parameters behind the verdict, then further details
ParameterBufferInstags for Instagram
PriceFreeFree
Rating4.7 (35K ratings) — better—
Positive reviews54.2% of reviews—
Number of ratings35K — better—
Update frequencyEvery 5 days—
AdsNo—
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
Best chart rank#125 — better—
DevicesiPhone, iPad, Apple Watch — better—
Requires iOS18.0 — better26.0
Further details — not scored
Size154 MB9 MB
Age rating4+4+
DeveloperBuffer, Inc.Guillaume Moigneu

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Instags for Instagram

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

Instags for Instagram

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Instags for Instagram free?
Instags for Instagram is free to download, with no in-app purchases.

Other comparisons