Comparison

Buffer vs Linklay

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Linklay

Transform your profile into a dynamic conversion engine. This tool automatically optimizes your links, highlights top performers, and drives measurable clicks, subscribers, and revenue. It's designed for creators, entrepreneurs, and brands seeking more than a basic link list.

Highlights
  • Unlimited customizable links
  • Video and animated backgrounds
  • Intelligent link ordering
  • Location-based targeting
  • Advanced analytics
  • Built-in QR codes
  • Email capture
Features
Read full description

Linklay The smarter link in bio. Most bio tools are static. Linklay is adaptive. Turn your profile into a dynamic conversion engine. Automatically optimize your links, highlight what performs, and turn attention into measurable clicks, subscribers, and revenue. Designed for creators, entrepreneurs, and brands who want more than a basic link list. What makes Linklay different: • Unlimited links and fully customizable themes • Video and animated backgrounds • Intelligent link ordering that adapts to performance • Location-based links for smarter targeting • Advanced analytics and click tracking • Built-in QR codes and email capture Whether you’re on Instagram, TikTok, YouTube, or anywhere online, Linklay helps you maximize every visitor. Upgrade from a static bio to something that actually works.

Screenshots

Buffer4 screens
Linklay4 screens

Verdict

The call

The clearest difference is review sentiment: Linklay at 100% against Buffer's 54%. Linklay also leads on rating (5.0 vs 4.7) and iOS requirement (15.0 vs 18.0). Buffer's advantage is ads (none vs shown) and ratings volume (35K vs 1). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Linklay sells 2 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Linklay holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Buffer has 35K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 54% of Buffer's written reviews are positive against 100% of Linklay's.

Scorecard6 real differences · 5 level
Buffer versus Linklay: the parameters behind the verdict, then further details
ParameterBufferLinklay
PriceFreeFree
Rating4.7 (35K ratings)5.0 (1 ratings) — better
Positive reviews54.2% of reviews100.0% of reviews — better
Number of ratings35K — better1
Update frequencyEvery 5 days—
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#146 — better—
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.015.0 — better
Further details — not scored
Size154 MB36 MB
Age rating4+4+
DeveloperBuffer, Inc.Joseph Pugliese

Customer experience

Buffer

All ratings34,554 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews578 reviews
Positive54.2%
Neutral10.2%
Negative35.6%

Linklay

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Linklay

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
2 purchases

Linklay

Subscriptions2
  • Linklay Pro Monthly$7.991 Month
  • Linklay Pro Annual$79.001 Year

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Linklay free?
Linklay is free to download, with in-app purchases available.
Which has better reviews, Buffer or Linklay?
Linklay is rated higher. Buffer averages 4.7 out of 5 from 35K ratings, while Linklay averages 5.0 from 1 ratings.
Do Buffer or Linklay have ads?
Linklay shows ads; Buffer does not.

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