Buffer vs Kard
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Buffer
Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.
- Cross-platform posting
- Content scheduling
- Idea organization
- Performance analytics
- Calendar view
- Apple Watch app
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Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023
Kard
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You're not the same person on a Saturday-night date, with your high-school friends, with your family, or with future colleagues. And yet we all share the same profile everywhere. Kard helps you curate multiple views of yourself — your tastes, your quirks, your values, your red flags — and share them through a link you control. One Kard per audience. WHAT YOU CAN DO • Build your profile: music, films, travel, food, values, anecdotes… • Pick a template: First date, For my friends, Family, Travel, Wishlist, Roommate… • Fine-tune the filter: show what you want, to whom you want • Set a theme: Soft, Minimal, Editorial — and with Plus, 20 crafted themes: Sakura, Art déco, Ukiyo-e, Cyanotype… • Share the link: kard.you/your-handle, or a custom slug • Lock it down: password, expiration, view limit • Take it back: revoke a link any time WHAT IT'S FOR • Before a date — show what matters without screenshotting 12 Instagram posts • Family or distant friends — a year-in-review of you, minus the social-media noise • Travel — "here's how I travel", to share with a partner or host • Roommate matching — routines, pets, remote work, social meter • Public bio — an expanded "link in bio" alternative KARD PLUS €14.99/yr with a 7-day free trial (or €2.99/mo): • Unlimited Kards (free: 2) • 9 templates instead of 2 • 20 premium themes with crafted animations • Custom slug: kard.you/your-handle/your-custom-slug • No "Made with kard" watermark PRIVACY You choose what you share, and with whom. No ad tracking, no data resale. Authentication via Sign in with Apple. Your Kards are stored on our European servers and only accessible via the link you generate. Terms of Use (EULA): https://kard.you/terms Privacy: https://kard.you/privacy Support: antoine.conan@konecta.com
Screenshots
Verdict
The clearest difference is chart position: Buffer at #142 against Kard's unranked. Buffer also leads on device support (3 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Buffer sells 10 in-app purchases, starting at $5.99 per month and Kard sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
Buffer ships an update every 5 days, Kard every 4 days. The most recent releases landed on November 9, 2026 and October 31, 2026 respectively.
| Parameter | Buffer | Kard |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (35K ratings) — better | — |
| Positive reviews | 54.1% of reviews | — |
| Number of ratings | 35K — better | — |
| Update frequency | Every 5 days | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #142 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 148 MB | 29 MB |
| Age rating | 4+ | 4+ |
| Developer | Buffer, Inc. | Antoine Conan |
Bugs and requests
Buffer
Reported bugs
5 issues- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting
Requested features
5 requests- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights
Kard
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Buffer
- Essentials - 1 Channel$5.991 Month
- Essentials+Team: 1 Channel$11.991 Month
- Essentials - 2 Channels$11.991 Month
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- Pro for 1 Month$14.991 Month
- Essentials - 3 Channels$17.991 Month
- Essentials - 4 Channels$23.991 Month
- Essentials - 5 Channels$29.991 Month
- Essentials - 6 Channels$35.991 Month
- Small Business for 1 Month$99.991 Month
- Pro for 1 Year$144.991 Year
Kard
- Kard Plus Monthly$2.991 Month
- Kard Plus Annual$12.991 Year








