Buffer vs ToWear
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Buffer
Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.
- Cross-platform posting
- Content scheduling
- Idea organization
- Performance analytics
- Calendar view
- Apple Watch app
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Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023
ToWear
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ToWear is the app for anyone who's ever asked ”but which one?" or “what should I wear?” Post a carousel of up to six outfit options, pick your event, and let the people who know your style best vote on each look. Every photo gets its own tally in real time. The outfit with the most votes earns the top-pick badge, so you always know exactly what to wear. HOW IT WORKS 1. Upload photos of your outfit options 2. Share to a private group or post publicly 3. Friends vote thumbs up or down on each look 4. Read their comments, see the winner, get dressed PRIVATE GROUPS Create a group for your closest friends, your roommates, your family, or your community. Only members can see and vote on posts inside the group. Share a link to invite anyone you want. PUBLIC POSTS Want a wider audience? Open your post to everyone on ToWear. Discover other people's looks in the public feed and vote on their outfits too. REAL-TIME VOTES Watch the votes come in live. Each outfit option is ranked individually, so you can see which pieces people love and which ones to skip, not just which full look won. COMMENTS Friends can drop comments on the post or on individual looks. Ask for specifics, get honest feedback, start a conversation about accessories or fit. ACTIVITY FEED Never miss a vote or comment. Your activity tab shows every reaction to your posts as it happens. ToWear is for getting dressed with confidence, whether it's a first date, a job interview, a wedding, or just a Tuesday.
Screenshots
Verdict
The clearest difference is in-app purchases: ToWear at none against Buffer's 12. ToWear also leads on iOS requirement (15.1 vs 18.0). Buffer's advantage is chart position (#157 vs unranked). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. ToWear asks for nothing beyond the download.
| Parameter | Buffer | ToWear |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (35K ratings) — better | — |
| Positive reviews | 54.2% of reviews | — |
| Number of ratings | 35K — better | — |
| Update frequency | Every 5 days | — |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #157 — better | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 148 MB | 39 MB |
| Age rating | 4+ | 12+ |
| Developer | Buffer, Inc. | Alice Saparov |
Bugs and requests
Buffer
Reported bugs
5 issues- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting
Requested features
5 requests- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights
ToWear
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Buffer
- Essentials - 1 Channel$5.991 Month
- Essentials+Team: 1 Channel$11.991 Month
- Essentials - 2 Channels$11.991 Month
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- Pro for 1 Month2 variants$14.991 Month
- Essentials - 3 Channels$17.991 Month
- Essentials - 4 Channels$23.991 Month
- Essentials - 5 Channels$29.991 Month
- Essentials - 6 Channels$35.991 Month
- Small Business$99.991 Month
- Small Business for 1 Month$99.991 Month
- Pro for 1 Year$144.991 Year
ToWear
No in-app purchases









