Comparison

Buffer vs Glow

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Glow

Features
Read full description

Glow is a private, invite-only messenger built around end-to-end encryption. Your messages, photos, and group chats are encrypted on your device and can only be read by the people you're talking to — not the server, and not us. FEATURES - End-to-end encrypted 1-on-1 and group chats - Invite-only: you join through a trusted invite code, so there's no open directory of users - Photo sharing, replies, reactions, and read receipts - Face ID / Touch ID to keep the app locked on your device - Rich notifications that are decrypted on your device — notification servers only ever see ciphertext - Available in English and Chinese PRIVACY BY DESIGN Glow stores only encrypted data on its server. Message contents are never visible to the server or to us. There are no ads and no third-party trackers. Glow is for people who want calm, private conversations with the people who matter — nothing more.

Screenshots

Buffer4 screens
Glow4 screens

Verdict

The call

The clearest difference is in-app purchases: Glow at none against Buffer's 12. Glow also leads on iOS requirement (16.4 vs 18.0). Buffer's advantage is chart position (#154 vs unranked). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Glow asks for nothing beyond the download.

UpkeepUpdate frequency

Buffer ships an update every 5 days, Glow every 8 days. The most recent releases landed on October 2, 2026 and September 21, 2026 respectively.

Scorecard3 real differences · 8 level
Buffer versus Glow: the parameters behind the verdict, then further details
ParameterBufferGlow
PriceFreeFree
Rating4.7 (34K ratings) — better—
Positive reviews54.6% of reviews—
Number of ratings34K — better—
Update frequencyEvery 5 days — betterEvery 8 days
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
Best chart rank#154 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPad
Requires iOS18.016.4 — better
Further details — not scored
Size154 MB48 MB
Age rating4+4+
DeveloperBuffer, Inc.k5Software

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Glow

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

Glow

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Glow free?
Glow is free to download, with no in-app purchases.
Do Buffer or Glow have ads?
Neither Buffer nor Glow shows ads.
Which is updated more often, Buffer or Glow?
Buffer ships an update every 5 days, and Glow every 8 days. Most recently, Buffer was updated on October 2, 2026 and Glow on September 21, 2026.

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