Comparison

ZARA vs SKIMS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ZARA

Browse and shop the latest fashion collections for women, men, and kids. Discover new arrivals, save items to your favorites, track orders, and find nearby stores. Enhance your in-store shopping with special features.

Highlights
  • Shop Woman, Man, and Kids collections
  • View new collections and fashion campaigns
  • Save items to favorites list
  • Track orders and manage returns
  • Locate nearest stores
  • Receive notifications for new arrivals
  • In-store 'store mode' features
Features
Currently charting
Read full description

Discover the Zara collection with ideas for Woman, Man, and Kids. You can shop and see all our new collections and fashion campaigns for the upcoming seasons on our app and online store. Woman: You will find the following categories of clothing and accessories available for women at Zara: - Shirts - T-shirt/Bodysuits - Tops - Sweatshirts - Skirts - Pants - Jeans - Shorts - Coats - Shoes - Bags - Swimwear - Accessories - Lingerie - Beauty - Fragrances - Basics - Complete Looks - Suits Man: The Zara collection for men includes: - Basics - Pants - Cargo/Parachute - Jeans - Jackets/Overshirts - Sweatshirts - T-shirts - Shirts - Polos - Shorts - Sweaters/Cardigans - Suits - Overcoats - Sportcoats/Blazers - Shoes - Bags/Backpacks - Accessories - Fragrances Kids: A selection of clothing, accessories, and shoes for: - Girl: 6-14 years - Boy: 6-14 years - Baby Girl: 9 months-6 years - Baby Boy: 9 months-6 years - Newborn: 0-12 months The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly. In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app. Other features of the Zara app are: - Favorites: use your favorites list to save all the clothing and accessories that you like. - Order tracking and easy, intuitive, and fast returns. Track your order every step of the way. - Locate the Zara store nearest you. - Activate notifications and receive information about new arrivals, releases, special collections... Store mode - Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience. Zara QR: Use your QR code in the Zara app to: - Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt. - Make returns in the store, online as well as in-store purchases. - Pick up all your online orders in the store.

About

SKIMS

Discover innovative underwear, loungewear, and shapewear designed to provide solutions for all body types. Earn rewards by signing up or logging into your account.

Highlights
  • Shapewear solutions
  • Loungewear collection
  • Innovative underwear
  • Stretches to twice its size
  • SKIMS Rewards program
Features
Currently charting
Read full description

Sign up by creating an account or log in with your existing SKIMS account to unlock SKIMS Rewards today! SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

Screenshots

ZARA3 screens
SKIMS4 screens

Verdict

The call

The clearest difference is update cadence: ZARA at every 2 days against SKIMS's every 2 weeks. ZARA also leads on ratings volume (413K vs 58K) and chart position (#53 vs #184). SKIMS's advantage is review sentiment (66% vs 41%). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for ZARA against 4.9 for SKIMS. That said, the two scores are not equally well evidenced: ZARA has 413K ratings behind it against 58K, so its average is the more settled of the two. Written reviews are what separate them: 41% of ZARA's written reviews are positive against 66% of SKIMS's.

UpkeepUpdate frequency

ZARA ships an update every 2 days, SKIMS every 2 weeks. Both last shipped on September 28, 2026.

Scorecard4 real differences · 7 level
ZARA versus SKIMS: the parameters behind the verdict, then further details
ParameterZARASKIMS
PriceFreeFree
Rating4.8 (413K ratings)4.9 (58K ratings) — better
Positive reviews41.0% of reviews66.3% of reviews — better
Number of ratings413K — better58K
Update frequencyEvery 2 days — betterEvery 2 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#53 — better#184
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.115.0 — better
Further details — not scored
Size236 MB112 MB
Age rating4+4+
DeveloperIndustria de Diseno Textil, S.A.Skims Body, Inc.

Customer experience

ZARA

All ratings413,204 ratings
Positive95.8%
Neutral1.4%
Negative2.8%
Written reviews1,349 reviews
Positive41.0%
Neutral9.0%
Negative50.0%

SKIMS

All ratings58,047 ratings
Positive97.9%
Neutral0.9%
Negative1.2%
Written reviews353 reviews
Positive66.3%
Neutral6.8%
Negative26.9%

User reviews

ZARA

From 413K App Store ratings

What we love

  • 🚀 Lightning-fast delivery
  • 👍 Easy returns and refunds
  • 💎 Excellent quality and style
  • 🛍️ Convenient online shopping

Room to improve

  • 🤖 Unhelpful chatbot customer service
  • 🕰️ Slow or delayed shipping
  • 🛒 Items disappearing from cart
  • 🤔 Confusing app navigation

SKIMS

From 58K App Store ratings

What we love

  • 👍 Comfortable and high-quality clothing
  • 🚀 User-friendly app design
  • 💎 Loyalty program and rewards
  • 🥰 Love for the brand and founder
  • 👌 Efficient customer service

Room to improve

  • 🐛 Buggy app with login and cart issues
  • 🤔 Inconsistent inventory and sizing information
  • 📦 Frustrating return and shipping experiences
  • 💰 Expensive products

Bugs and requests

ZARA

Reported bugs

3 issues
  • Address information being lost or changed
  • Inconsistent order tracking and status updates
  • Incorrect item deliveries and difficulty resolving

Requested features

4 requests
  • Filter by size option
  • Ability to save items to a wishlist
  • Display model sizes for clothing
  • Notify when out-of-stock items are back

SKIMS

Reported bugs

4 issues
  • App crashes and freezes
  • Login issues and account not found errors
  • Problems adding items to cart
  • Incorrect inventory and pricing information

Requested features

4 requests
  • Add wishlist/save for later feature
  • Improve sync between app and website
  • Provide more detailed size and fit information
  • Add currency conversion and localization options

In-app purchases

None

ZARA

No in-app purchases

None

SKIMS

No in-app purchases

Questions

Is ZARA free?
ZARA is free to download, with no in-app purchases.
Is SKIMS free?
SKIMS is free to download, with no in-app purchases.
Which has better reviews, ZARA or SKIMS?
SKIMS is rated higher. ZARA averages 4.8 out of 5 from 413K ratings, while SKIMS averages 4.9 from 58K ratings.
Do ZARA or SKIMS have ads?
Neither ZARA nor SKIMS shows ads.
Which is updated more often, ZARA or SKIMS?
ZARA ships an update every 2 days, and SKIMS every 2 weeks. Most recently, ZARA was updated on September 28, 2026 and SKIMS on September 28, 2026.
Which is more popular, ZARA or SKIMS?
ZARA currently peaks at #53 in the App Store charts, and SKIMS at #184. Chart position reflects recent download velocity rather than total install base.

Other comparisons