My e& vs e& UAE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
My e&
Manage your mobile account, including tracking balances, recharging, and paying bills. Discover exclusive offers, gifts, and benefits, and access a range of new services from online shopping to banking.
- Track balance
- Recharge and pay bills
- Redeem exclusive offers
- Access gifts and benefits
- Online shopping services
- Banking services
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Track your balance, recharge and pay your bills, redeem exclusive offers, gifts, and benefits, and enjoy new services from online shopping to banking. We’ll bring you regular updates for bug fixes, performance improvements, and new features.
e& UAE
Manage your mobile and home services, recharge prepaid plans, pay bills, and subscribe to add-ons. Discover exclusive deals on devices, smart home products, and insurance. Enjoy 24/7 live chat support for all your needs.
- Manage multiple accounts
- Recharge prepaid plans
- Pay bills
- Subscribe to add-ons
- Exclusive online offers
- 24/7 live chat support
- Device and smart home deals
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Get e& UAE app – convenience at your fingertips A one-stop shop where you can manage multiple accounts, recharge, pay your bills, subscribe to add-ons, renew your emirates ID registration, avail exclusive online offers and much more with 24/7 live online chat support. Postpaid Plans Enjoy an exclusive 25% discount on Freedom Plans. Benefit from unlimited data, international minutes, and a complimentary STARZPLAY subscription. Get a free SIM card with the option to choose an eSIM. Unlock these special postpaid offers exclusively on the e& UAE app, tailored to enhance your mobile experience. Prepaid & Recharge Purchase your prepaid plan through the e& UAE app and receive a complimentary SIM card. Enjoy an exclusive 15% bonus cashback on every recharge, available only with the e& UAE app Add-ons Power your mobile plan with e&'s selection of call packs, roaming offers, and data packages. Enjoy seamless connectivity with our roaming and international call options. Choose from a variety of data, voice, combo packs, and exclusive TV and calling offers to suit your lifestyle. eLife Home Internet Experience comprehensive home internet with e& Wi-Fi plans. Enjoy up to 30% off on fiber home plans with 1Gbps speed, TV channels, and free Amazon & STARZPLAY subscriptions. Change your existing eLife plans to stream live cricket and FIFA and enjoy high-speed internet at 1Gbps, with our newly launched packages. Enjoy free installation (worth AED 199) when you purchase online. Home Wireless Enjoy unlimited data with our easy Plug-n-Play 5G router. Benefit from premium subscriptions to STARZPLAY and GoChat. Experience the convenience of free delivery within 24 hours* with our 5G Home Wireless packages. Devices Download e& UAE app to get the latest deals on smartphones, laptops, tablets, speakers, headphones, and gaming consoles with guaranteed FREE 24-hour* delivery and pay in easy instalments for up to 36 months. Smart Home Build your smart home with our exclusive offers on smart home devices with 3 months free on home control service. Download e& UAE app to buy our state-of-the-art smart home devices delivered to you for FREE within 24 hours*, with easy payment plans of up to 36 months. Insurance Protect yourself and your loved ones by purchasing an insurance policy with the best quotes from companies trusted by e&. Deals for you & make your own offer Unlock exclusive addon deals specially curated for you at best price and many other free offers on e& UAE app. Also, make your own offer with the freedom to customize data, calls and roaming allowance as per your convenience only at e& UAE app Unique Offers and features • Invite a friend and get 500MB FREE data • 15% Cashback credit on recharge • 25% off on freedom plans and STARZPLAY subscription with postpaid plans • App exclusive add-on deals • FREE eSIM activation with UAE PASS • Family plan - 10GB data for free and data sharing feature • FREE SIM with prepaid plans • Free subscriptions with postpaid entertainment packs • 3 months free - Home control service • Subscribe to data packs, voice packs, roaming add-ons with multiple payment options • Migrate from a Prepaid to a Postpaid account on the app anytime • Hassle-free relocation of your home internet connection with the online Home Move feature • Enjoy FREE installation & delivery within 24 hours on all online orders.
Screenshots
Verdict
The clearest difference is rating: e& UAE at 4.6 against My e&'s 4.1. e& UAE also leads on iOS requirement (12.0 vs 15). On price, review sentiment, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
e& UAE holds the better App Store score, 4.6 against 4.1. Both are backed by a comparable volume of ratings — 22K and 26K respectively. Written reviews point the same way: 27% of My e&'s written reviews are positive against 33% of e& UAE's.
My e& ships an update weekly, e& UAE every 2 weeks. Both last shipped on September 24, 2026.
| Parameter | My e& | e& UAE |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (22K ratings) | 4.6 (26K ratings) — better |
| Positive reviews | 27.4% of reviews | 32.7% of reviews — better |
| Number of ratings | 22K | 26K — better |
| Update frequency | Weekly — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15 | 12.0 — better |
| Further details — not scored | ||
| Size | 420 MB | 690 MB |
| Age rating | 4+ | 4+ |
| Developer | Etisalat Egypt | Emirates Telecommunications Corporation |
Customer experience
My e&
e& UAE
User reviews
My e&
From 22K App Store ratingsWhat we love
- 👍 Reasonable and easy to use
- 🚀 Convenient to manage account
- 💡 Helpful for monitoring usage and renewal dates
Room to improve
- 🐛 Crashes frequently
- 🐛 Inconsistent behavior and data display
- 🔒 Security issues with account management
- 🔋 High data consumption
- 🤯 Poor customer service and unresolved issues
e& UAE
From 26K App Store ratingsWhat we love
- 🚀 Easy and convenient
- 💡 Useful app features
- 👍 User-friendly interface
Room to improve
- 🐛 Bugs and glitches
- ⚠️ Poor customer service
- 🕰️ Slow and unresponsive
- 💰 Expensive services
Bugs and requests
My e&
Reported bugs
3 issues- App freezes during login process
- Incorrect data display for usage and balance
- Unexpected charges and deductions from account
Requested features
4 requests- Support for new iPhone screen sizes
- Add dark mode option
- Improve account management and balance tracking
- Better integration with international credit/debit cards
e& UAE
Reported bugs
3 issues- App crashes frequently
- Login and authentication issues
- Inaccurate data tracking
Requested features
3 requests- Improve payment options
- Streamline account management
- Enhance customer support
In-app purchases
My e&
No in-app purchases
e& UAE
No in-app purchases









