The Approach vs Abram’s Kaizen Program
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Approach
This app provides a personalized health coach to guide your weight loss journey. Get expert feedback on meals, track hydration and exercise, and plan healthy meals without restrictive dieting. Connect with friends and a supportive community for motivation and accountability.
- Expert meal feedback
- Hydration and meal scheduling
- Stress-free intake tracking
- Shareable challenges
- Meal planning with hundreds of options
- Exercise tracking
- Goal setting
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What if you had a health coach in your pocket supporting every step of your weight loss goals? With The Approach App, you can—it's like having a personal wellness team at your fingertips! Expert Feedback on Meals: Get personalised insights from a health coach who reviews your meal choices, offering tailored suggestions to help you stay on track and meet your goals. Stay Hydrated and In Control From boosting your water intake to scheduling meals and smashing weight loss goals, The Approach lets you do it all in one simple, streamlined place. No More Restrictive Diets Forget calorie counting! The Approach makes tracking your daily intake easy, motivating, and stress-free—so you can focus on reaching your goals without feeling deprived. Challenge and Connect Stay motivated with challenges you can share with friends and family. Track your progress in real time and get feedback from your coach or nutritionist—it’s accountability like never before. Plan Your Meals with Confidence With hundreds of meal options, you’ll always know what to eat. Plan a day or a week ahead and take the guesswork out of healthy eating. Features You’ll Love: Food Logging: More than just logging—get expert feedback on your choices. Exercise Tracking: Add workouts and hit milestones easily. Goal Setting: Stay on top of your weight loss and fitness targets. Affiliate Program: Celebrate your wins by sharing progress with friends and family. There are milestones for you to achieve and prizes to win! Join the Community With thousands of users, The Approach is more than an app—it’s a movement. Stay motivated, connected, and inspired every step of the way. Download The Approach and start your journey today. Get full access for just $29.99 per month. Ready to level up and commit to change? Upgrade to an annual membership for 50% off! Let’s make your health goals happen. The time is now!
Abram’s Kaizen Program
Achieve sustainable weight loss by improving 1% daily. Offers personalized workouts, meal logging, progress visualization, educational resources, and community support. Gamified elements encourage consistent motivation and small victories.
- Custom workouts
- Meal tracking
- Progress charts
- Guides and resources
- Supportive community
- Gamification
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Lose weight sustainably by getting 1% better every day. Access custom workouts, meal tracking, progress charts, guides, and a supportive community. Built-in gamification keeps you motivated and consistent—one small win at a time.
Screenshots
Verdict
The clearest difference is rating: Abram’s Kaizen Program at 5.0 against The Approach's 4.3. Abram’s Kaizen Program also leads on in-app purchases (none vs 13). The Approach's advantage is ratings volume (70 vs 1) and iOS requirement (12.0 vs 16.0). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. The Approach sells 13 in-app purchases, starting at $2.99 per month. Abram’s Kaizen Program asks for nothing beyond the download.
Abram’s Kaizen Program holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: The Approach has 70 ratings behind it against 1, so its average is the more settled of the two.
The Approach ships an update every 3 weeks, Abram’s Kaizen Program every 10 days. Both last shipped on September 19, 2026.
| Parameter | The Approach | Abram’s Kaizen Program |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (70 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 84.8% of reviews | — |
| Number of ratings | 70 — better | 1 |
| Update frequency | Every 3 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Subscription | Free — better |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 12.0 — better | 16.0 |
| Further details — not scored | ||
| Size | 164 MB | 119 MB |
| Age rating | 17+ | 4+ |
| Developer | Adam Potash Approach, LLC | Victor Matias |
Customer experience
The Approach
Abram’s Kaizen Program
In-app purchases
The Approach
- Basic Plan Package$2.991 Month
- Basic Plan$2.991 Month
- Coach Only7 Days trial$19.951 Month
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- Your Accountability Coach$19.951 Month
- Monthly Membership$29.991 Month
- Coach and Bonus material7 Days trial$49.991 Month
- The Full Package!$49.991 Month
- The Full Package! (3 months)$149.993 Months
- Annual Membership$174.991 Year
- Coach & Bonus material 6 month7 Days trial$249.996 Months
- The Full Package! (6 months)$299.996 Months
- Year over7 Days trial$399.991 Year
- The Full Package! (12 months)$399.991 Year
Abram’s Kaizen Program
No in-app purchases
Questions
Is The Approach free?
Is Abram’s Kaizen Program free?
Which has better reviews, The Approach or Abram’s Kaizen Program?
Do The Approach or Abram’s Kaizen Program have ads?
Which is updated more often, The Approach or Abram’s Kaizen Program?
Other comparisons
