Built Brand vs FirstRox
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Built Brand
This platform offers a comprehensive fitness experience with personalized workouts, direct coach messaging, and community support. It focuses on sustainable approaches to achieve fitness goals while balancing other responsibilities.
- Personalized workouts
- Direct coach messaging
- Workout and task reminders
- Sync with Apple Health
- Community forums
- Team challenges with cash prizes
- Client resources (recipes, grocery lists)
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BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches — ditch the crash diets or fitness fads! Our goal is to help as many people find a healthy balance between reaching their fitness goals while juggling all other responsibilities with ease. Our team of coaches are here to support and empower you along the way, so you feel confident moving towards your goals. Fitness isn’t a “one size fits all” approach and we are confident saying we have a plan for everyone! With our platform, all clients will receive: - Workouts delivered to your phone & access to all training data on-the-go - Accountability with workout and task reminders - Sync with Apple Health app to update your metrics instantly - Directly message your coach on the platform - Participate in community forums with other members world-wide - Participation into our team challenges to win CASH prizes - Access to our client resources including recipe books, grocery lists, and more Clients receiving 1:1 coaching will also receive: - Custom macros tailored specifically to your goals & diet history - Personalized workouts custom to your specific goals & training history - Weekly check-ins with your coach diving into protocol updates to reach your goals faster - 24/5 messaging support – text and audio - Bi-monthly phone calls with your coach Our on-demand library includes: - Full workout classes delivered straight to your phone - Upbeat, class-like environment with certified instructors Join us now and let’s build! About this app Personal training platform BUILT Brand is an all-in-one fitness platform for those looking to get in the best shape of their life through sustainable approaches. Our goal is to elevate your fitness journey with beautifully delivered workouts, ready-access to historic workout data, seamless 1-on-1 communication, and automated training reminders. Find out more at https://thebuiltbrand.com/
FirstRox
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The only HYROX app built for your FIRST race. You signed up for HYROX. Now what? FirstRox turns your race date into a simple, week-by-week plan you can actually follow — whether you train at a full gym or at home with minimal equipment. WHAT YOU GET • A week-by-week plan built around your race date — no guesswork • At-home and minimal-equipment swaps for every station (no sled? no problem) • A race-day pacing strategy so you don't blow up on the first run • A shareable Race Card with your projected finish time • Training reminders and a live countdown to race day • Works fully offline — your plan is always with you • No subscription — unlock everything once with FirstRox Pro BUILT FOR FIRST-TIMERS No jargon. No elite programming you can't follow. FirstRox meets you where you are and gets you to the start line confident and ready. TRAIN TOGETHER (OPTIONAL) Create or join a squad to stay accountable. Progress is private and supportive — never a public leaderboard. Your first HYROX is coming. Toe the line ready.
Screenshots
Verdict
The clearest difference is in-app purchases: Built Brand at none against FirstRox's 1. Built Brand also leads on iOS requirement (13.0 vs 15.1). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. FirstRox sells 1 one-off in-app purchase. Built Brand asks for nothing beyond the download.
| Parameter | Built Brand | FirstRox |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (35 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 35 — better | — |
| Update frequency | Every 3 weeks | — |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 419 MB | 37 MB |
| Age rating | 4+ | 4+ |
| Developer | Brooklyn Hill Fitness LLC | Kwan Cheng Lee |
In-app purchases
Built Brand
No in-app purchases
FirstRox
- FirstRox Pro$9.99









