Free People vs Nuuly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Free People
Shop the latest boho clothing trends and exclusive offers. Browse new arrivals, activewear, beauty, and more with convenient order status updates. Be the first to know about sales and new collections.
- Browse new arrivals and favorites
- Shop FP Movement activewear
- Discover beauty & wellness items
- Exclusive app-only offers
- Push notifications for order updates
- Stay informed on sales and collections
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Our better-than-ever app brings the best of Free People to your fingertips! Quickly and easily browse new arrivals, back-in-stock favorites, FP Movement activewear, beauty & wellness, intimates, denim, shoes and more. Don’t miss out on Free People promos, download the Free People app for the latest boho clothing trends and exclusive app-only offers. Be sure to enable Push Notifications for convenient order status updates. You will also be the first to know about sales, promotions and the latest Free People collections.
Nuuly
Rent 6 clothing items monthly from a wide selection of brands and sizes for a flat fee. Keep items all month, with laundry and repairs included. Purchase favorites at a discount or return them to repeat the cycle.
- Rent 6 items monthly
- Wide selection of brands and sizes XS-5X
- Laundry and repairs included
- Purchase favorites at a discount
- Fast, free shipping and returns
- Pause or cancel anytime
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Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity. How it works: * Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call * Keep them all month. Don't worry about laundry or repairs—it's included in the plan * If you fall in love with something, buy it at a discount. Send back the rest + repeat Why you’ll love Nuuly: * Fast, free shipping + returns * No late fees or damage fees—ever * Pause or cancel anytime With the Nuuly app, you can: * Quickly save favorites in your Closet + sort them into Closet Lists * Add styles to your Nuuly quickly + seamlessly * Manage subscription, profile details + rental history with one tap * Purchase favorites: keep one, two or all of your items * Leave reviews for the Nuuly community * Get customizable iOS push notifications for Nuuly news
Screenshots
Verdict
The clearest difference is monetization model: Free People at ad-supported against Nuuly's subscription. Free People also leads on ratings volume (307K vs 32K) and iOS requirement (18.0 vs 26.0). Nuuly's advantage is ads (none vs shown). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Free People against 4.9 for Nuuly. That said, the two scores are not equally well evidenced: Free People has 307K ratings behind it against 32K, so its average is the more settled of the two. Written reviews are what separate them: 67% of Free People's written reviews are positive against 66% of Nuuly's.
Free People ships an update every 2 weeks, Nuuly every 9 days. Both last shipped on November 9, 2026.
| Parameter | Free People | Nuuly |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (307K ratings) | 4.9 (32K ratings) — better |
| Positive reviews | 67.2% of reviews — better | 66.0% of reviews |
| Number of ratings | 307K — better | 32K |
| Update frequency | Every 2 weeks | Every 9 days — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Subscription |
| Best chart rank | #145 — better | #173 |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.0 — better | 26.0 |
| Further details — not scored | ||
| Size | 104 MB | 93 MB |
| Age rating | 4+ | 4+ |
| Developer | Free People | Nuuly |
Customer experience
Free People
Nuuly
User reviews
Free People
From 307K App Store ratingsWhat we love
- 🚀 Easy to navigate app
- 👍 Unique and stylish clothing
- 👍 Great customer service
- 👍 Convenient online shopping experience
- 👍 Helpful user reviews and photos
Room to improve
- 🐛 Inconsistent sizing and quality
- 🐛 Delivery issues with Lasership
- 🐛 Buggy app with crashes and glitches
- 🐛 Confusing currency conversion and pricing
- 🐛 Poor communication on order status and returns
Nuuly
From 32K App Store ratingsWhat we love
- 🚀 Great service and clothing selection
- 👍 Convenient and easy to use
- 💡 Allows trying new styles without commitment
- 🌱 Eco-friendly and sustainable
- 🤩 Elevates personal style and confidence
Room to improve
- 🐛 Quality control issues with damaged or worn items
- ⏱️ Slow shipping and long wait times
- 🤔 Limited inventory and item availability
- 📝 Inconsistent customer service experience
- 🔍 Buggy and glitchy app interface
Bugs and requests
Free People
Reported bugs
4 issues- App randomly logging users out
- Issues with loading images and product pages
- Problems with completing orders and processing payments
- Inconsistent behavior when navigating between sections
Requested features
5 requests- Improved search and filtering options
- More sizing and fit information
- Ability to save and manage wishlist
- Better integration with social media
- Expanded international shipping and support
Nuuly
Reported bugs
4 issues- App crashes and freezes
- Images and content not loading properly
- Losing place when navigating back in the app
- Inconsistent behavior across web and mobile platforms
Requested features
5 requests- Ability to exchange or return individual items
- More detailed size and fit information
- Waitlist or notification system for out-of-stock items
- Improved search and filtering capabilities
- Ability to save and organize items in custom closets
In-app purchases
Free People
No in-app purchases
Nuuly
No in-app purchases
