JustFab vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
JustFab
Discover and shop a curated collection of fashion items including shoes, apparel, and accessories for the whole family. Enjoy exclusive VIP member perks like discounts, credits, and early access to new arrivals. Upgrade your style with thousands of new options available for easy in-app browsing and purchasing.
- Curated collection of shoes, apparel, and accessories
- VIP member perks and discounts
- Early access to new arrivals
- Shop by category, brand, and trend
- Thousands of new styles updated regularly
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JustFab – Elevated fashion without the premium price tag. The JustFab app is the easiest way to shop a curated collection of shoes, apparel and accessories for women, men and kids. Upgrade your wardrobe and your shopping experience with easy in-app shopping. Browse thousands of new styles – from ankle boots, knee-high boots and wide-calf boots to stilettos, block heels, platforms and everyday favourites like classic loafers and casual trainers. As a VIP member, you'll receive special perks! - Access to the mobile app. - Up to 30% off retail prices. - Discover thousands of styles from your favourite brands. - Unlock the best savings through VIP credits. - Earn points and redeem for rewards. - Shop by category, brand, trend and more to find exactly what you're looking for – from shoes to handbags, denim to dresses... JustFab VIP members receive first access to new drops – from shoes, apparel and accessories, to exclusive collections and more! Download the Free JustFab Fashion app to start shopping from anywhere. Style starts here.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is monetization model: JustFab at free against H&M's free with in-app purchases. JustFab also leads on iOS requirement (15.0 vs 17.0). H&M's advantage is review sentiment (39% vs 22%) and ratings volume (244K vs 14K). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for JustFab against 4.8 for H&M. That said, the two scores are not equally well evidenced: H&M has 244K ratings behind it against 14K, so its average is the more settled of the two. Written reviews are what separate them: 22% of JustFab's written reviews are positive against 39% of H&M's.
JustFab ships an update every 9 days, H&M every 2 weeks. Both last shipped on November 6, 2026.
| Parameter | JustFab | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (14K ratings) | 4.8 (244K ratings) — better |
| Positive reviews | 22.0% of reviews | 38.8% of reviews — better |
| Number of ratings | 14K | 244K — better |
| Update frequency | Every 9 days — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Best chart rank | — | #93 — better |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 81 MB | 235 MB |
| Age rating | 4+ | 4+ |
| Developer | JustFab, LLC | H&M |
Customer experience
JustFab
H&M
User reviews
JustFab
From 14K App Store ratingsWhat we love
- 👍 Great customer service
- 💡 Offers discounts and deals
- 🚀 Fast delivery
- 👍 Good quality products
- 💡 Variety of products to choose from
Room to improve
- 🐛 Buggy app with frequent crashes
- 💰 Sneaky subscription charges
- 🔒 Difficult to cancel membership
- 🚫 Poor quality products
- 🕰️ Slow loading times
H&M
From 244K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
JustFab
Reported bugs
3 issues- App crashes and freezes
- Checkout issues and incorrect pricing
- Inability to apply credits or discounts
Requested features
3 requests- Easier subscription management
- Improved app stability and performance
- Better transparency around membership terms
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
JustFab
No in-app purchases
H&M
No in-app purchases
