MSI/MSF Calculator vs Captello
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MSI/MSF Calculator
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This app estimates how many thousands of square inches and square feet are in a paper roll from given roll weights, basis weights and basic sizes. Tapping the info button reveals the common basic paper sizes used in the US and Canada.
Captello
Capture leads efficiently at events and for outside sales. Syncs with CRMs for automated nurturing. Features include business card scanning, live form capture, and offline functionality.
- Mobile lead capture
- CRM and Marketing Automation integration
- Automatic lead nurturing
- Live form capture
- Business card transcription
- Kiosk Mode
- Badge scanning
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Captello™ is the industry's first fully-integrated mobile lead capture tool. Captello™ syncs directly to all leading CRM and Marketing Automation Platforms so you can begin nurturing your new prospects before you even leave the trade show floor. This app is perfect to use for outside sales prospecting, trade shows, seminars, conferences, and more. Best of all, Captello™ can work offline, no internet at your event, no problem! Automatic Nurture When you capture a new lead in Captello™, leads can be sent to your CRM or Marketing Automation Platform. From there, you can automatically begin nurturing your leads. Distribute the lead, segment them into a marketing list, and then begin sending them relevant content without having to do anything manually. Live Form Capture Using a form built to your marketer's specifications, sales teams can capture lead details on the go while your marketing team gets valuable qualified leads instantly. Business Card Transcription Don't want to slow down manually entering forms on a busy floor? Simply take a picture of the prospect's business card and we’ll transcribe it for you. Kiosk Mode If you want to give prospects who don't have time to stop and converse, set up a form in Kiosk Mode. While in Kiosk Mode, GoCapture™ will lock itself down with a password and reload the form after every submission. List Import: Import trade show attendees ahead of time. At the show, simply search for their name and you're done! Badge Scanning: Scan the attendee's badge to capture data fast.
Screenshots
Verdict
The clearest difference is price: Captello at Free against MSI/MSF Calculator's $0.99. Captello also leads on update cadence (every 2 weeks vs every 38 months). MSI/MSF Calculator's advantage is chart position (#114 vs unranked). On ads, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Captello is free to download; MSI/MSF Calculator costs $0.99 up front. Neither carries in-app purchases, so what you see is what you pay.
MSI/MSF Calculator ships an update every 38 months, Captello every 2 weeks. The most recent releases landed on September 27, 2026 and October 16, 2026 respectively.
| Parameter | MSI/MSF Calculator | Captello |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | — | 4.6 (441 ratings) — better |
| Positive reviews | — | 90.0% of reviews |
| Number of ratings | — | 441 — better |
| Update frequency | Every 38 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | — | Free |
| Best chart rank | #114 — better | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 1 MB | 89 MB |
| Age rating | 4+ | 4+ |
| Developer | Manfred Breede | Lead Liaison |
In-app purchases
MSI/MSF Calculator
No in-app purchases
Captello
No in-app purchases









