Comparison

Hold vs Urge Surfin

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hold

This app offers a guided pause to help you manage emotional eating and cravings. It provides a 10-minute mindfulness exercise to create space between an urge and your reaction, helping you build a healthier relationship with food.

Highlights
  • Guided 10-minute pause timer
  • Identify emotional triggers
  • Log comfort swaps and outcomes
  • Track eating patterns over time
  • Personalized risk map
  • Weekly recaps and charts
Read full description

Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app

About

Urge Surfin

This app helps you quit habits by tracking clean days and offering a "urge surfing" game to manage cravings. It also includes a guided breathing exercise to help you calm down quickly.

Highlights
  • Habit tracking
  • Clean day counter
  • Urge surfing game
  • Guided box breathing
  • Daily check-ins
  • Pattern analysis
Features
Read full description

Urge Surfin tracks one thing: how many days you've stayed clean. Choose the habit you need to quit. Start your count. When a craving hits, you have somewhere to go. Urge Surf — draf the surfer to stay balanced on a wave. Urge surfing is a real DBT technique: cravings peak and pass, usually within minutes. The game holds your attention while that happens. Box Breathing — a guided breathing exercise for when you need to come down fast. Four counts in, hold, out, hold. Clinically simple. Actually works. Track your clean days with honest timestamps. Log daily check-ins so you can see patterns, not just streaks. No grace days. No second chances built into the math. Just your real count.

Screenshots

Hold4 screens
Urge Surfin4 screens

Verdict

The call

The clearest difference is rating: Urge Surfin at 5.0 against Hold's 4.4. Urge Surfin also leads on in-app purchases (none vs 4). Hold's advantage is update cadence (every 5 weeks vs every 3 months) and ratings volume (5 vs 1). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Hold sells 4 in-app purchases, starting at $2.99 per 7 days. Urge Surfin asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Urge Surfin holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Hold has 5 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Hold ships an update every 5 weeks, Urge Surfin every 3 months. The most recent releases landed on October 25, 2026 and October 14, 2026 respectively.

Scorecard6 real differences · 4 level
Hold versus Urge Surfin: the parameters behind the verdict, then further details
ParameterHoldUrge Surfin
PriceFreeFree
Rating4.4 (5 ratings)5.0 (1 ratings) — better
Positive reviews66.7% of reviews—
Number of ratings5 — better1
Update frequencyEvery 5 weeks — betterEvery 3 months
AdsNoNo
In-app purchasesYesNo — better
MonetizationFreemiumFree — better
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.1 — better26.4
Further details — not scored
Size41 MB7 MB
Age rating12+17+
DeveloperArnav GoelCTXA LLC

Customer experience

Hold

All ratings5 ratings
Positive80.0%
Neutral20.0%
Negative0.0%
Written reviews3 reviews
Positive66.7%
Neutral33.3%
Negative0.0%

Urge Surfin

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

4 purchases

Hold

Subscriptions4
  • Hold Plus - Weekly7 Days trial$2.997 Days
  • Hold Plus Weekly$2.997 Days
  • Hold Plus - Yearly7 Days trial$39.991 Year
Show 1 more
  • Hold Plus Yearly$39.991 Year
None

Urge Surfin

No in-app purchases

Questions

Is Hold free?
Hold is free to download, with in-app purchases available.
Is Urge Surfin free?
Urge Surfin is free to download, with no in-app purchases.
Which has better reviews, Hold or Urge Surfin?
Urge Surfin is rated higher. Hold averages 4.4 out of 5 from 5 ratings, while Urge Surfin averages 5.0 from 1 ratings.
Do Hold or Urge Surfin have ads?
Neither Hold nor Urge Surfin shows ads.
Which is updated more often, Hold or Urge Surfin?
Hold ships an update every 5 weeks, and Urge Surfin every 3 months. Most recently, Hold was updated on October 25, 2026 and Urge Surfin on October 14, 2026.

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