Squeezy vs Freya
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Squeezy
This app provides guided pelvic floor muscle exercises, also known as Kegels, to help women improve their pelvic health and regain confidence. It offers pre-set plans, reminders, educational content, and a bladder diary for symptom tracking. Designed by physiotherapists and clinically reviewed by the NHS, it supports both general users and those working with specialists.
- Pre-set exercise plans
- Exercise completion tracking
- Visual and audio prompts
- Customizable exercise reminders
- Educational pelvic floor information
- Professional mode for tailored plans
- Bladder diary
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Squeezy has helped thousands of women regain confidence in their pelvic floor. Pelvic health specialists around the world recommend Squeezy to their patients every day because it works! If you are thinking about downloading Squeezy for your pelvic floor, you are not alone. All women should be doing these exercises and some will be doing them as part of a physiotherapy programme. Squeezy is simple to use, informative and designed to help women to remember to do their pelvic floor muscle exercises (also known as Kegel exercises). Features includes: • A pre-set exercise plan that follows public health guidelines • A record of the number of exercises you have completed, compared to your target • Visual and audio prompts for exercises • Exercise reminders with customisable settings • Educational information about the pelvic floor • “Professional mode” – if working with a pelvic health specialist, you can tailor the exercise plan to fit your needs • A bladder diary to keep track of your symptoms, if required • Simple and clear interface Squeezy was designed by chartered physiotherapists specialising in pelvic health working in the NHS. It has been clinically reviewed and approved by the NHS for its clinical safety, and is compliant with NHS Information Governance requirements. Squeezy won several industry awards including ehi Awards 2016, Health Innovation Network 2016, National Continence Care Awards 2015/16 and was a finalist for awards including Advancing Healthcare Awards 2014 and 2017, Abbvie Sustainable Healthcare Awards 2016. The app is UKCA marked as Class I medical device in the United Kingdom and developed in compliance with Medical Devices Regulations 2002 (SI 2002 No 618, as amended). For more about Squeezy and additional pelvic health information visit squeezyapp.com.
Freya
This app guides users through labor with hypnobirthing techniques, offering timed surge tracking, guided relaxations, and breathing exercises. It provides notifications for established labor and can be used during pregnancy for relaxation and practice.
- Hypnobirthing-friendly surge timer
- Guided relaxations and breathing techniques
- Surge and contraction tracking
- Labor established notification
- Pregnancy relaxation and practice
- Multilingual support
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Meet Freya, the world’s first hypnobirthing-friendly birth timer, brought to you by The Positive Birth Company. This award-winning birth timer supports you through labour, coaching you through every single surge (or contraction) with a simple breathing technique and guided relaxations. Put hypnobirthing techniques into practice during pregnancy, labour and childbirth Relax between surges with a mix of guided relaxations, positive affirmations, gentle music and calming visualisations Birth timer that keeps track of surges, logging each surge or contraction so you can see how frequently they are coming and how long they are lasting Receive a notification from Freya when your labour is established and it might be a good time to call your midwife Use Freya during pregnancy to practice breathing techniques and relaxation Available in French, German, Portuguese, Spanish and Italian Never birth alone with Freya by your side. TRACK YOUR SURGES In hypnobirthing we refer to contractions as surges, because a ‘surge’ more accurately describes the sensation you’ll experience when in labour. Freya is the ONLY hypnobirthing-friendly contraction timer on the app store, designed specifically with hypnobirthing mums in mind, using appropriate terminology, but can be used by anyone. If you would like to know more about Hypnobirthing, follow The Positive Birth Company on Instagram or Tik Tok where we share loads of free resources to make your birth better. PREPARE FOR BIRTH You can use this birth timer in pregnancy to help you relax and prepare for childbirth. In fact the more you practice your breathing and listen to the guided relaxations and positive affirmations, the more familiar they will become and the more effective they will be at helping you relax when it comes to birth. Positive affirmations have been proven to change the way your mind works and listening regularly will help you feel less anxious and more confident in the lead up to birth. You can practice daily and then reset the surge history whenever you like. THE SCIENCE We know the more relaxed you are during birth, the more oxytocin you will produce. Oxytocin helps your uterus to work efficiently, making labour faster and more comfortable. LIFESKILLS Freya can be used for pregnancy and post-birth relaxation, any time you feel you could benefit from taking some deep breaths or need some help finding your zen. Everything you learn - mindfulness exercises and breathing techniques - are skills for life. If you have any questions or spot any pesky bugs lurking about the place please do let us know at hello@thepositivebirthcompany.com WHAT YOU’LL GET: - iPhone and Apple Watch app - Timer to record your surges (also known as a contraction timer) and let you know when you’re in established labour - Coaching audio to keep your mind focused on breathing through each surge and the ability to switch between 4 and 8 breath counts or 3 and 6, or turn the counting off altogether. - 4 different birth coach voices - Guided relaxations, positive affirmations and soothing visuals to help keep you relaxed between surges - A gentle expanding visualisation that you can use to sync your breathing - Option to record your own music, visualisations or relaxation tracks - You can listen to your own playlist on a third party app (such as Spotify) whilst still using the Freya app to keep track of your surges and coach you through each one. - A detailed log of your surges over time, so you can track your progress through labour, reset this after you practice breathwork at any time - Ability to easily share the log with your birth partner, midwife or doula - Coaching created by renowned hypnobirthing expert Siobhan Miller, founder of The Positive Birth Company Download the ONLY hypnobirthing-friendly birth timer on the App Store and prepare to meet your baby in the best possible way, feeling calm and confident, relaxed and happy!
Screenshots
Verdict
The clearest difference is rating: Squeezy at 4.8 against Freya's 4.5. Squeezy also leads on update cadence (every 3 weeks vs every 2 months) and price ($4.99 vs $5.99). Freya's advantage is review sentiment (92% vs 78%). On ratings volume, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Squeezy costs $4.99 and Freya $5.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Squeezy holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 247 and 172 respectively. Written reviews complicate that: 78% of Squeezy's written reviews are positive against 92% of Freya's, so the app with the better star average is not the one people write more warmly about.
Squeezy ships an update every 3 weeks, Freya every 2 months. The most recent releases landed on September 21, 2026 and September 23, 2026 respectively.
| Parameter | Squeezy | Freya |
|---|---|---|
| Price | $4.99 — better | $5.99 |
| Rating | 4.8 (247 ratings) — better | 4.5 (172 ratings) |
| Positive reviews | 77.5% of reviews | 92.0% of reviews — better |
| Number of ratings | 247 — better | 172 |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #20 | #9 — better |
| Devices | iPhone, iPod | iPhone, Apple Watch |
| Requires iOS | 15.5 — better | 16.0 |
| Further details — not scored | ||
| Size | 42 MB | 122 MB |
| Age rating | 12+ | 4+ |
| Developer | Living With Ltd | The Positive Birth Company Ltd. |
Customer experience
Squeezy
Freya
User reviews
Squeezy
From 247 App Store ratingsWhat we love
- 👍 Helpful for pelvic floor exercises
- 🚀 Consistent reminders to do exercises
- 🎉 Improvements in bladder control
- 💪 Strengthens pelvic floor muscles
- 🤗 Easy to use and follow
Room to improve
- 🤦♀️ Embarrassing app icon
- 🔇 Lack of audio/vibration cues
- 🕰️ Repetitive exercises
- 🐛 Issues with recording completed sessions
- 🙄 Notifications even after completing exercises
Freya
From 172 App Store ratingsWhat we love
- 🙌 Helpful for labor and delivery
- 🧘♀️ Calming and relaxing audio
- 📊 Useful for tracking contractions
- 🤰 Great companion for hypnobirthing
- 🏆 Contributed to positive birth experiences
Room to improve
- 🤯 Glitchy and unreliable
- 🤔 Confusing user interface
- 🙄 Inaccurate contraction tracking
- 🤫 Difficult to pause/control audio
- 🤷♀️ Limited customization options
Bugs and requests
Squeezy
Reported bugs
4 issues- App freezing or crashing
- Issues with saving exercise sessions
- Notifications not working as expected
- Incompatibility with some devices
Requested features
5 requests- Customizable exercise plans
- Bowel diary in addition to bladder diary
- Haptic feedback on Apple Watch
- Ability to set different reminder times for weekdays and weekends
- More advanced/varied exercises
Freya
Reported bugs
3 issues- Recorded contractions being deleted unexpectedly
- App not properly detecting established labor
- Audio continuing to play even after app is closed
Requested features
5 requests- Ability to select specific relaxation tracks
- Option to pause/mute audio without stopping the timer
- More detailed contraction analysis and patterns
- Apple Watch companion app for easier tracking
- Ability to edit or delete recorded contractions
In-app purchases
Squeezy
No in-app purchases
Freya
No in-app purchases








