MyRITS vs Affinitiv Messaging
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MyRITS
This business application connects dealership associates to their telephone system, enabling customer interaction from any location. It helps track customer contacts and provides callback information, benefiting associates, customers, and dealerships.
- Mobile interaction with telephone system
- Customer contact tracking
- Dealership callback information
- Remote access for associates
- Compliance tracking for dealers
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Designed to work with your Reynolds Integrated Telephone System, the MyRITS application extends some of the most useful aspects of your telephone system to your mobile device. Dealership associates will be able to interact with customers from wherever they are as if they were at their normal workstations. MyRITS helps you track customer contact by mobile users and ensure that customers have dealership call back information at their fingertips. Dealership customers win because they get the attention they deserve. Dealership associates win because they get the information they need when they need it, wherever they need it. Dealers win because they can track compliance with dealership expectations and policies.
Affinitiv Messaging
Facilitates swift and convenient communication for dealerships, enabling employees to chat with customers and colleagues. Streamline operations and maintain close contact with clients and staff through SMS text messaging.
- Employee-to-employee chat
- Customer communication via SMS
- Streamlined service processes
- Automatic message management
- Instant opt-in for customers
- Integration with Affinitiv Suite
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Dealerships now have the ability for their employees to chat with other employees and customers through our application. The Affinitiv Messaging app provides a means of swift and convenient communication to enhance the day-to-day operation of their dealerships. Get the fastest, most direct line to your service customers and employees with Affinitiv Messaging, a dynamic two-way engagement system built on the most immediate communication platform: SMS text messaging. With Messaging, you can streamline your service process and keep in close Messaging with customers and employees no matter where they are. Immediate and Personal Average open rates for mobile messages are over 90%, most within 2 minutes of receipt. Fastest Response Times Customers send and receive messages faster over text than other media methods—usually in under five seconds. Automatic Message Management All communications are tied to the customer and can made visible to anyone using the system controllable through permission settings. Easy, Instant Opt-In Customers respond to a dealership opt-in communication from their cell phone and are sent a confirmation reply within seconds. Fully Integrated Enhance service communications with the ability to connect with customers from any component of the Affinitiv Suite. Total Customer Engagement at your Fingertips Texting is a powerful—and often preferred—means of communication for customers. With Affinitiv Messaging, you respond to customers right when they message you—no waiting for email lag or playing phone tag. Loyal customers can easily opt-in to receive service updates or parts photos, request appointments or even open a live chat. And since Messaging is fully integrated, you can quickly and easily engage customers and answer questions from anywhere within the Messaging App.
Screenshots
Verdict
The clearest difference is rating: Affinitiv Messaging at 5.0 against MyRITS's 3.6. Affinitiv Messaging also leads on update cadence (every 6 weeks vs every 5 months). MyRITS's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, review sentiment, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Affinitiv Messaging holds the better App Store score, 5.0 against 3.6. That said, the two scores are not equally well evidenced: MyRITS has 7 ratings behind it against 1, so its average is the more settled of the two. Written reviews split almost evenly too, at 0% and 0% positive.
MyRITS ships an update every 5 months, Affinitiv Messaging every 6 weeks. The most recent releases landed on October 10, 2026 and October 6, 2026 respectively.
| Parameter | MyRITS | Affinitiv Messaging |
|---|---|---|
| Price | Free | Free |
| Rating | 3.6 (7 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 0.0% of reviews | 0.0% of reviews |
| Number of ratings | 7 — better | 1 |
| Update frequency | Every 5 months | Every 6 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 12.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 12 MB | 64 MB |
| Age rating | 4+ | 4+ |
| Developer | The Reynolds and Reynolds Company and its affiliates | Loop, LLC |
Customer experience
MyRITS
Affinitiv Messaging
In-app purchases
MyRITS
No in-app purchases
Affinitiv Messaging
No in-app purchases
Questions
Is MyRITS free?
Is Affinitiv Messaging free?
Which has better reviews, MyRITS or Affinitiv Messaging?
Do MyRITS or Affinitiv Messaging have ads?
Which is updated more often, MyRITS or Affinitiv Messaging?
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