H&M vs IKEA
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
IKEA
Discover and shop for home furnishings and decor. Browse thousands of products and ideas to personalize your space. Use in-store features like Shop & Go to skip checkout lines and track home deliveries.
- Browse products and ideas
- Shop online or in-store
- Scan products with Shop & Go
- Save favorites to lists
- Order home delivery
- Track orders
- Access IKEA Family benefits
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Get inspired and make the most of your home. Discover new products, visualize your dream space and enjoy easier shopping — from anywhere. Find more than you'd imagine in the IKEA app: • Discover offers, new product launches and personalized recommendations • Save your favorite items to lists, so you can find everything in one place • Find your way through the store with easy-to-follow navigation • Collect points to unlock and enjoy rewards • Scan as you shop in-store and enjoy a faster checkout • Design your dream kitchen with interactive planners • Scan your room and add products to visualise them in your space • Enjoy speedy and secure payments when you shop in the app • Track and manage your order from anywhere • Check availability and get notified when an item is back in stock • Find digital receipts and purchase history in one place • Check busy store times and prepare for your next visit • Watch IKEA Live and get tips from our interior design experts Some features may not be available in every country, but they are planned for release. We recommend keeping the IKEA app updated so you can experience new features when they're available. We value your data privacy and believe in ethical use of customer data. That's why you're in control of your data at all times.
Screenshots
Verdict
The clearest difference is ads: H&M at none against IKEA's shown. IKEA's advantage is review sentiment (53% vs 39%). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for H&M against 4.8 for IKEA. Both are backed by a comparable volume of ratings — 243K and 150K respectively. Written reviews are what separate them: 39% of H&M's written reviews are positive against 53% of IKEA's.
H&M ships an update every 2 weeks, IKEA fortnightly. Both last shipped on October 30, 2026.
| Parameter | H&M | IKEA |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (243K ratings) — better | 4.8 (150K ratings) |
| Positive reviews | 38.7% of reviews | 53.2% of reviews — better |
| Number of ratings | 243K — better | 150K |
| Update frequency | Every 2 weeks — better | Fortnightly |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #90 | #79 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 235 MB | 233 MB |
| Age rating | 4+ | 4+ |
| Developer | H&M | Inter IKEA Systems B.V. |
Customer experience
H&M
IKEA
User reviews
H&M
From 243K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
IKEA
From 150K App Store ratingsWhat we love
- 🚀 Smooth shopping experience
- 🎨 Visually appealing design
- 💡 Helpful AR and planning features
- 👍 Convenient in-app purchasing
- 🛒 Integrated shopping lists and wishlists
Room to improve
- 🐛 Inaccurate inventory tracking
- 🔍 Frustrating search and navigation
- 🚫 Inability to select preferred store
- 💰 Excessive delivery fees
- 🔇 Unwanted audio playback
Bugs and requests
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
IKEA
Reported bugs
4 issues- Frequent crashes and errors
- Items disappearing from cart
- Incorrect pickup location information
- Unresponsive or laggy performance
Requested features
5 requests- Ability to filter by in-stock items
- Option to save and retrieve shopping lists
- Landscape mode support for tablets
- Improved search with category browsing
- Integration with digital wallets
In-app purchases
H&M
No in-app purchases
IKEA
No in-app purchases
