Comparison

Google Analytics vs Marketing Strategy

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Analytics

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

Highlights
  • Monitor website and app performance
  • Customer insights and navigation analysis
  • AI-powered insights and marketing decisions
  • Real-time data monitoring
  • Customizable reports
  • Shareable insights
Read full description

Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data

About

Marketing Strategy

Features
Read full description

No marketing knowledge? No problem! Welcome to the app that helps you achieve your personal and professional goals through your business - easily and affordably for every business owner. Why Choose the Marketing Strategy app?: Trusted Expertise: Created by Dr. Raewyn Sleeman of Stratagease, known for her deep research in what works for small business growth. Research-Based Approach: We focus on what works best - that's practical to do and relevant for success - for micro and small businesses (1-20 people), based on solid research. Simple Marketing: The world of marketing can be confusing. We guide you to the relevant strategies that are easy to understand and practical for your business. Save Time: Get clear growth plans without spending hours on research. Affordable Growth: Start with our FREE with ads version or go for our ad-free, budget-friendly subscription. Features & Support: Learn and Grow: Not only do we guide you on what to do, but we also explain why it's essential. Understand the impact each strategy can have on your business. Easy to Use: Our design is user-friendly, with pop-ups to guide you through each question. Always Here to Help: Have questions? Our in-app WhatsApp service is ready to assist. Bonus - Stay Updated: Get weekday bonus growth tip notifications to keep your business moving forward. Accept 'in-app notifications' so you don't miss out. Real Feedback: "Thank you, I am loving the information I am getting." - Richard, a micro-business owner. Pricing Options: Choose our FREE, ad-supported version or the ad-free monthly or yearly subscription, saving 30% on the yearly plan. Payments are safe through your iTunes Account. Need a custom solution? We offer it within the app, billed via Stripe. Terms of Use can be found at https://www.stratagease.com/disclaimer

Screenshots

Google Analytics4 screens
Marketing Strategy4 screens

Verdict

The call

The clearest difference is price: Google Analytics at Free against Marketing Strategy's $1.99. Google Analytics also leads on in-app purchases (none vs 10) and ads (none vs shown). Marketing Strategy's advantage is update cadence (monthly vs every 2 months). On device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Google Analytics is free to download; Marketing Strategy costs $1.99 up front. Marketing Strategy sells 10 in-app purchases, starting at $4.99 per month. Google Analytics asks for nothing beyond the download.

UpkeepUpdate frequency

Google Analytics ships an update every 2 months, Marketing Strategy monthly. The most recent releases landed on October 24, 2026 and October 8, 2026 respectively.

Scorecard4 real differences · 6 level
Google Analytics versus Marketing Strategy: the parameters behind the verdict, then further details
ParameterGoogle AnalyticsMarketing Strategy
PriceFree — better$1.99
Rating4.6 (5.2K ratings) — better—
Positive reviews58.5% of reviews—
Number of ratings5.2K — better—
Update frequencyEvery 2 monthsMonthly — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size63 MB39 MB
Age rating4+4+
DeveloperGoogleStratagease Ltd

Bugs and requests

Google Analytics

Reported bugs

5 issues
  • No data showing up
  • Incorrect currency display
  • Real-time data not updating
  • Profiles/accounts disappearing
  • Unresponsive navigation

Requested features

5 requests
  • Customizable dashboards
  • Improved reporting options
  • Widgets for home screen
  • Support for GA4 properties
  • Bring back old features

Marketing Strategy

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Analytics

No in-app purchases

10 purchases

Marketing Strategy

Subscriptions10
  • Booking Month$4.991 Month
  • Retail Process$6.991 Month
  • Products$6.991 Month
Show 7 more
  • AdsFree$9.991 Month
  • Booking Year$44.991 Year
  • Retail First Impression$59.991 Month
  • Retail Process$59.991 Year
  • Products$59.991 Year
  • Services$99.991 Year
  • AdsFree$99.991 Year

Questions

Is Google Analytics free?
Google Analytics is free to download, with no in-app purchases.
Is Marketing Strategy free?
Marketing Strategy costs $1.99, and also offers in-app purchases.
Do Google Analytics or Marketing Strategy have ads?
Marketing Strategy shows ads; Google Analytics does not.
Which is updated more often, Google Analytics or Marketing Strategy?
Google Analytics ships an update every 2 months, and Marketing Strategy monthly. Most recently, Google Analytics was updated on October 24, 2026 and Marketing Strategy on October 8, 2026.

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