Comparison

Google Analytics vs EZlocal Business Dashboard

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Analytics

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

Highlights
  • Monitor website and app performance
  • Customer insights and navigation analysis
  • AI-powered insights and marketing decisions
  • Real-time data monitoring
  • Customizable reports
  • Shareable insights
Read full description

Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data

About

EZlocal Business Dashboard

This app helps local businesses get found, chosen, and grow by managing their online presence. It allows you to showcase completed work, request and respond to customer reviews with AI, and track local search rankings to understand growth drivers.

Highlights
  • Showcase completed work with photos/videos
  • Request Google reviews via QR code
  • AI-powered review response generation
  • Track local search rankings
  • Consolidated business performance dashboard
  • Publish job updates to Google and website
Features
Read full description

GET FOUND. GET CHOSEN. GROW YOUR BUSINESS. EZlocal helps local businesses turn their work, reviews, and local visibility into more customer opportunities. The EZlocal Business Dashboard brings everything together in one simple app so you can take action, see what is working, and grow your local presence wherever you are. TURN YOUR WORK INTO PROOF Create EZlocal Check-Ins: photos and videos of your completed work that show prospective customers what you do and why they should choose you. Publish fresh job updates to Google and your EZlocal-managed website directly from the app. From completed projects to before-and-after transformations, Check-Ins turn the work you already do into proof that builds trust. GET MORE GOOGLE REVIEWS Ask satisfied customers for a Google review while the experience is still fresh. Open your personalized QR code, let the customer scan it, and make it easy for them to leave a review in seconds. RESPOND TO REVIEWS WITH AI Stay on top of new reviews and respond without losing time. Use AI to create a thoughtful reply in seconds, review or personalize it, and post your response directly from the app. SEE WHERE CUSTOMERS FIND YOU Track how your business ranks for important local searches across your service area. See where customers find you easily, where competitors appear first, and how your rankings change over time. KNOW WHAT IS DRIVING YOUR GROWTH See your reviews, rankings, Google profile activity, customer actions, and recent wins in one straightforward dashboard. Understand what is improving and where your business needs attention without sorting through multiple platforms or confusing reports. BUILT FOR LOCAL BUSINESS OWNERS Whether you operate one location or manage several, EZlocal gives you the technology, tools, and support to strengthen your local presence, earn customer trust, and create more opportunities to grow. Ready to reach more local customers? Visit EZlocal.com to learn more and talk with our team. An active EZlocal business account is required to log in and use the app.

Screenshots

Google Analytics4 screens
EZlocal Business Dashboard4 screens

Verdict

The call

The clearest difference is review sentiment: EZlocal Business Dashboard at 100% against Google Analytics's 59%. EZlocal Business Dashboard also leads on rating (5.0 vs 4.6) and update cadence (monthly vs every 2 months). Google Analytics's advantage is ratings volume (5.3K vs 6). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

EZlocal Business Dashboard holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Google Analytics has 5.3K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 59% of Google Analytics's written reviews are positive against 100% of EZlocal Business Dashboard's.

UpkeepUpdate frequency

Google Analytics ships an update every 2 months, EZlocal Business Dashboard monthly. The most recent releases landed on November 11, 2026 and October 31, 2026 respectively.

Scorecard4 real differences · 6 level
Google Analytics versus EZlocal Business Dashboard: the parameters behind the verdict, then further details
ParameterGoogle AnalyticsEZlocal Business Dashboard
PriceFreeFree
Rating4.6 (5.3K ratings)5.0 (6 ratings) — better
Positive reviews58.5% of reviews100.0% of reviews — better
Number of ratings5.3K — better6
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better16.4
Further details — not scored
Size63 MB43 MB
Age rating4+4+
DeveloperGoogleEZlocal

Customer experience

Google Analytics

All ratings5,249 ratings
Positive92.2%
Neutral2.4%
Negative5.4%
Written reviews400 reviews
Positive58.5%
Neutral8.0%
Negative33.5%

EZlocal Business Dashboard

All ratings6 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Google Analytics

Reported bugs

5 issues
  • No data showing up
  • Incorrect currency display
  • Real-time data not updating
  • Profiles/accounts disappearing
  • Unresponsive navigation

Requested features

5 requests
  • Customizable dashboards
  • Improved reporting options
  • Widgets for home screen
  • Support for GA4 properties
  • Bring back old features

EZlocal Business Dashboard

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Analytics

No in-app purchases

None

EZlocal Business Dashboard

No in-app purchases

Questions

Is Google Analytics free?
Google Analytics is free to download, with no in-app purchases.
Is EZlocal Business Dashboard free?
EZlocal Business Dashboard is free to download, with no in-app purchases.
Which has better reviews, Google Analytics or EZlocal Business Dashboard?
EZlocal Business Dashboard is rated higher. Google Analytics averages 4.6 out of 5 from 5.3K ratings, while EZlocal Business Dashboard averages 5.0 from 6 ratings.
Do Google Analytics or EZlocal Business Dashboard have ads?
Neither Google Analytics nor EZlocal Business Dashboard shows ads.
Which is updated more often, Google Analytics or EZlocal Business Dashboard?
Google Analytics ships an update every 2 months, and EZlocal Business Dashboard monthly. Most recently, Google Analytics was updated on November 11, 2026 and EZlocal Business Dashboard on October 31, 2026.

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