Google Analytics vs EZlocal Business Dashboard
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Analytics
Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.
- Monitor website and app performance
- Customer insights and navigation analysis
- AI-powered insights and marketing decisions
- Real-time data monitoring
- Customizable reports
- Shareable insights
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Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data
EZlocal Business Dashboard
This app helps local businesses get found, chosen, and grow by managing their online presence. It allows you to showcase completed work, request and respond to customer reviews with AI, and track local search rankings to understand growth drivers.
- Showcase completed work with photos/videos
- Request Google reviews via QR code
- AI-powered review response generation
- Track local search rankings
- Consolidated business performance dashboard
- Publish job updates to Google and website
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GET FOUND. GET CHOSEN. GROW YOUR BUSINESS. EZlocal helps local businesses turn their work, reviews, and local visibility into more customer opportunities. The EZlocal Business Dashboard brings everything together in one simple app so you can take action, see what is working, and grow your local presence wherever you are. TURN YOUR WORK INTO PROOF Create EZlocal Check-Ins: photos and videos of your completed work that show prospective customers what you do and why they should choose you. Publish fresh job updates to Google and your EZlocal-managed website directly from the app. From completed projects to before-and-after transformations, Check-Ins turn the work you already do into proof that builds trust. GET MORE GOOGLE REVIEWS Ask satisfied customers for a Google review while the experience is still fresh. Open your personalized QR code, let the customer scan it, and make it easy for them to leave a review in seconds. RESPOND TO REVIEWS WITH AI Stay on top of new reviews and respond without losing time. Use AI to create a thoughtful reply in seconds, review or personalize it, and post your response directly from the app. SEE WHERE CUSTOMERS FIND YOU Track how your business ranks for important local searches across your service area. See where customers find you easily, where competitors appear first, and how your rankings change over time. KNOW WHAT IS DRIVING YOUR GROWTH See your reviews, rankings, Google profile activity, customer actions, and recent wins in one straightforward dashboard. Understand what is improving and where your business needs attention without sorting through multiple platforms or confusing reports. BUILT FOR LOCAL BUSINESS OWNERS Whether you operate one location or manage several, EZlocal gives you the technology, tools, and support to strengthen your local presence, earn customer trust, and create more opportunities to grow. Ready to reach more local customers? Visit EZlocal.com to learn more and talk with our team. An active EZlocal business account is required to log in and use the app.
Screenshots
Verdict
The clearest difference is review sentiment: EZlocal Business Dashboard at 100% against Google Analytics's 59%. EZlocal Business Dashboard also leads on rating (5.0 vs 4.6) and update cadence (monthly vs every 2 months). Google Analytics's advantage is ratings volume (5.3K vs 6). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EZlocal Business Dashboard holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Google Analytics has 5.3K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 59% of Google Analytics's written reviews are positive against 100% of EZlocal Business Dashboard's.
Google Analytics ships an update every 2 months, EZlocal Business Dashboard monthly. The most recent releases landed on November 11, 2026 and October 31, 2026 respectively.
| Parameter | Google Analytics | EZlocal Business Dashboard |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.3K ratings) | 5.0 (6 ratings) — better |
| Positive reviews | 58.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 5.3K — better | 6 |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 63 MB | 43 MB |
| Age rating | 4+ | 4+ |
| Developer | EZlocal | |
Customer experience
Google Analytics
EZlocal Business Dashboard
Bugs and requests
Google Analytics
Reported bugs
5 issues- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation
Requested features
5 requests- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features
EZlocal Business Dashboard
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Google Analytics
No in-app purchases
EZlocal Business Dashboard
No in-app purchases
Questions
Is Google Analytics free?
Is EZlocal Business Dashboard free?
Which has better reviews, Google Analytics or EZlocal Business Dashboard?
Do Google Analytics or EZlocal Business Dashboard have ads?
Which is updated more often, Google Analytics or EZlocal Business Dashboard?
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