Follow Up Boss vs KW
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Follow Up Boss
This real estate CRM streamlines lead management and follow-up for sales teams. It automatically distributes leads from over 200 sources and provides mobile access to contacts, calendars, and deals. The app facilitates communication, task management, and lead assignment to enhance agent productivity.
- Automatic lead distribution
- Lead follow-up automation
- Contact and calendar access
- In-app calling and texting
- Agent lead assignment
- Action plan initiation
- Email template usage
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Follow Up Boss is a real estate sales CRM that helps you automatically distribute and follow up on leads from over 200 different US and Canadian lead sources. The iPhone app gives you quick access to all your contacts, calendar, inboxes, and deals. The app also lets you make and receive calls and texts (including group texts), assign agents to leads, leave notes about contacts and conversations, start action plans, use email templates and more. Follow Up Boss automatically receives leads from most major lead providers (Zillow, Realtor.com, Facebook, Ylopo and many more), and tracks your contacts’ activity on your website. For support, please use the in-app feedback option or email support@followupboss.com
KW
Manage your real estate business from lead generation to client retention with an integrated suite of tools. This app provides cutting-edge technology to control your database and client relationships on the go.
- Lead management
- Client relationship management
- Business control on-the-go
- Interconnected tools
- Database management
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The Command Mobile App is an integrated suite of tools designed to help you manage your business on-the-go. From lead, to close, to lifetime client relationships, our cutting-edge real estate technology puts you in control of your database, your business, and your future wherever you are. More than a CRM, Command's interconnected tools support connections between data and clients, keeping you in the center of it all.
Screenshots
Verdict
The clearest difference is rating: KW at 4.7 against Follow Up Boss's 4.3. KW also leads on monetization model (free vs freemium) and review sentiment (83% vs 71%). Follow Up Boss's advantage is update cadence (fortnightly vs every 5 weeks) and ratings volume (392 vs 129). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
KW holds the better App Store score, 4.7 against 4.3. Both are backed by a comparable volume of ratings — 392 and 129 respectively. Written reviews point the same way: 71% of Follow Up Boss's written reviews are positive against 83% of KW's.
Follow Up Boss ships an update fortnightly, KW every 5 weeks. The most recent releases landed on October 24, 2026 and October 22, 2026 respectively.
| Parameter | Follow Up Boss | KW |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (392 ratings) | 4.7 (129 ratings) — better |
| Positive reviews | 70.5% of reviews | 82.9% of reviews — better |
| Number of ratings | 392 — better | 129 |
| Update frequency | Fortnightly — better | Every 5 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 171 MB | 64 MB |
| Age rating | +4 | 4+ |
| Developer | Zillow.com | KW Realty |
Customer experience
Follow Up Boss
KW
User reviews
Follow Up Boss
From 392 App Store ratingsWhat we love
- 🚀 Great CRM for real estate agents
- 👍 User-friendly interface
- 🚀 Efficient for managing leads and contacts
- 👍 Helpful mobile app
- 💡 Continuously improving with new features
Room to improve
- 🐛 Bugs and glitches in the mobile app
- 📱 Lacking functionality compared to desktop version
- 📱 Not optimized for iPad use
- 🔒 Security concerns with Zillow integration
KW
From 129 App Store ratingsWhat we love
- 🚀 Efficient business management on the go
- 👍 Simple and user-friendly design
- 💡 Packed with useful features
- ✅ Great CRM for real estate agents
- 🔄 Continuously improving functionality
Room to improve
- 🐛 Functionality is glitchy
- 🐌 Text appears slower than typing speed
- 🐛 Frequent crashes/freezes
- 🐛 App freezes when changing task dates
- ❌ Desktop features missing in app
Bugs and requests
Follow Up Boss
Reported bugs
4 issues- Frequent crashes and connectivity issues in low coverage areas
- Inability to log calls/texts made outside the app
- Inconsistent behavior when merging contacts
- Orientation lock on iPad causing usability issues
Requested features
4 requests- Add task management functionality to mobile app
- Improve iPad compatibility and optimize for larger screens
- Enhance text/email templates and group messaging capabilities
- Integrate more desktop features into the mobile app
KW
Reported bugs
10 issues- Login process is frustrating
- App is glitchy
- Text appears slower than typing speed
- App freezes and crashes frequently
- App freezes when trying to change the date of a task
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- Phone number input automatically adds an extra digit
- Face ID login gives an error message
- iPhone display is clipped at the bottom of each section
- App takes days to download
- App does not allow login after download
Requested features
8 requests- Update login process
- Add Face ID login option
- Add ability to add documents to opportunities
- Integrate with Google Voice instead of Twilio
- Update contact info from profile
Show 3 moreShow fewer
- Create an iPadOS version
- Add Opportunities to the app
- Include Opportunities in the app for lead to close functionality
In-app purchases
Follow Up Boss
No in-app purchases
KW
No in-app purchases
