Not where it should be
Follow Up Boss has some solid core functionality and, unfortunately, is still probably better than many of the alternatives in the real estate CRM space. But that says more about the market than it does about the app itself.
The biggest frustration is the lack of basic functionality and reliability in areas that should be foundational for a CRM at this price point. There are frequent moments where you find yourself wondering, “Why can’t this do something so simple?” or “How is this still broken?”
The Apple/iPhone app in particular has ongoing issues, feels buggy, and lacks polish. Notifications being down for nearly a week is completely unacceptable for a CRM platform that agents rely on for real-time communication and lead response. In real estate, missed notifications can literally mean missed business.
There’s definitely potential here, and the platform does some things well, but the execution and consistency often fall short of what professionals need from a mission-critical system.
The biggest frustration is the lack of basic functionality and reliability in areas that should be foundational for a CRM at this price point. There are frequent moments where you find yourself wondering, “Why can’t this do something so simple?” or “How is this still broken?”
The Apple/iPhone app in particular has ongoing issues, feels buggy, and lacks polish. Notifications being down for nearly a week is completely unacceptable for a CRM platform that agents rely on for real-time communication and lead response. In real estate, missed notifications can literally mean missed business.
There’s definitely potential here, and the platform does some things well, but the execution and consistency often fall short of what professionals need from a mission-critical system.
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I cannot search by a related contact - only on iPhone
This is unacceptable for the top real estate CRM. I save the wife’s name as primary contact and husband’s name as related (spouse) contact. Now if I search within people on my iPhone app with the husband’s name. I get a search result but clicking it does nothing. I file a support ticket and they says it’s a bug but they don’t know when they will fix it and want to search by the primary name. I cannot believe such key bugs will not fixed within a finite timeline. I am looking for my next CRM within the next 3 month.
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Needs improvement
It’s pretty glitchy. I’ve missed several important communications because the inbox doesn’t notify you right away. I do like that it records the
conversations, but it makes responding quickly harder compared to just texting a client.
conversations, but it makes responding quickly harder compared to just texting a client.
Lack of integration
I would love for FUB to be able to work with my Apple CarPlay so I could get text notification while I’m driving and respond. Or make a phone call in FUB. Currently all this requires me touching my phone while driving, which we know is unsafe and against the law in many places. Also, I really thought I got notifications on my Apple Watch before, but I am not now and I can’t find where FollowUpBoss could even be installed. Maybe this changed or maybe I’m losing my mind.
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I feel they could do way better…
For a CRM that is this popular, I feel like the iPhone app is a major let down! I don’t feel it’s user friendly whatsoever. I can’t set timed texts or emails. The texting portion of the app makes it hard to keep track of messages. And I wish there was a way to input specific criteria to find people - ex: “stage warm, last contact was X ago” etc.
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