Comparison

Formilla Live Chat vs Lead Center

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Formilla Live Chat

Enhance your website's customer engagement by enabling real-time chat with visitors, even when you're away. This tool offers instant installation, push notifications for new messages, and visitor monitoring to help you never miss an opportunity.

Highlights
  • Instant website installation
  • Push notifications for new chats
  • Real-time visitor monitoring
  • Canned messages for quick replies
  • Customizable chatbots
  • Branding and theme customization
  • Multi-language support
Features
Read full description

Install Formilla Live Chat on your website and allow your visitors to chat with you, even when you're on the go! Simply download this app and login with your existing Formilla Live Chat premium account. Formilla Live Chat features: Installs Instantly: Our live chat software works with any website platform, including WordPress, Joomla, Magento, Shopify, Drupal, and many more. Use one of our existing plugins to install instantly and chat with your users on-the-go from your iPhone or iPad. Push Notifications: Stay logged in any time of day and receive push notifications even if the Formilla Live Chat app is closed or in the background. Never miss a chat, support, or sales opportunity again! From within the app, you can even enable push notifications whenever a new visitor arrives on your website. Real-time Visitor Monitoring: The Formilla Live Chat app will automatically display and update the number of active visitors currently on your website right on your iPhone or iPad. Initiate live chats with users, see what web pages they have visited, the referring site URL, whether they're a new or returning user, etc. Formilla Live Chat visitor monitoring comes with any of our Premium account packages. Canned Messages (Saved Replies): Create Canned Messages to respond to customers very quickly! Simply save the full message as a shortcut, and use it to send responses in less than a second! Custom Bots: Chatbots work around the clock to automatically qualify leads, book meetings, and provide information about your products or services to customers, even without having to chat with a live person! A.I. Chat Bots: Helper Chat Bots respond to common visitor questions 24/7, with the power of Artificial Intelligence. Custom Branding, Colors, & Themes: Formilla Live Chat software Premium packages allow you to customize your chat widgets to match your site's look and feel. Change the color of the chat button/widget, chat message and font color, backgrounds, etc. Upload your own online and offline live chat images to use in your header, footer, etc. to encourage customers to live chat! Language Support (International): Our Language support option allows you to customize the text of the live chat buttons, chat forms, and offline email forms. Our Premium packages allow you to customize your live chat widget in any language, including Spanish, French, Indonesian, Portuguese, Chinese, Hindi, Italian, Japanese, Russian, Korean, Polish, and much more! Pro-active Chat: Enable pro-active chat to trigger live chat automatically with a visitor on your website after a defined number of seconds. User/Agent is Typing a Message...: Now you don't need to wonder if the person you're chatting with is even on the other end! Formilla Live Chat keeps visitors and agents informed if the User or Agent is typing a message. This improves usability and makes conversations more enjoyable. Visitor Technical Info: Easily access your chat visitor's technical details from your iPhone or iPad such as what operating system, browser, or screen resolution they're using. Advanced Customization: Formilla Live Chat software gives you the ability to stretch the width and height of the live chat button, add an image such as your logo, and control the location down to the pixel! You get access to the CSS for the live chat button and attention grabber to make it look perfect!

About

Lead Center

Manage all your business calls and texts from a single mobile app. Track inbound and outbound communications, assign tracking numbers as your caller ID, and seamlessly integrate with marketing analytics to understand campaign performance and ROI.

Highlights
  • Manage inbound and outbound calls
  • Handle business texts
  • Use tracking numbers as caller ID
  • Capture and manage leads
  • Integrates with marketing analytics
  • Track marketing campaign ROI
Features
Read full description

The Lead Center mobile app consolidates your inbound and outbound interactions and allows you to manage your calls and texts from your mobile phone. It empowers your team to manage communications from the office or on the go, and provides a flexible, easy-to-use system for capturing, engaging with, and managing leads. When someone calls one of your CallRail tracking numbers, you'll receive it on your phone. When you make an outbound call from your phone, you can select any of your tracking numbers to serve as your outbound caller ID. In addition to allowing you to handle business from anywhere, Lead Center serves as a robust communications hub, digital database, and cloud-based softphone, all rolled into one. Lead Center also feeds directly into your CallRail account, so you can trace every interaction back to its marketing source. Track the performance of your marketing efforts, calculate ROI down to the penny, and see which ads and campaigns are responsible for driving calls, texts, and form submissions to your business.

Screenshots

Formilla Live Chat4 screens
Lead Center4 screens

Verdict

The call

The clearest difference is rating: Formilla Live Chat at 3.3 against Lead Center's 2.0. Formilla Live Chat also leads on review sentiment (62% vs 22%) and monetization model (free vs ad-supported). Lead Center's advantage is update cadence (monthly vs every 3 months) and ratings volume (41 vs 9). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Formilla Live Chat holds the better App Store score, 3.3 against 2.0. Both are backed by a comparable volume of ratings — 9 and 41 respectively. Written reviews point the same way: 62% of Formilla Live Chat's written reviews are positive against 22% of Lead Center's.

UpkeepUpdate frequency

Formilla Live Chat ships an update every 3 months, Lead Center monthly. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.

Scorecard5 real differences · 5 level
Formilla Live Chat versus Lead Center: the parameters behind the verdict, then further details
ParameterFormilla Live ChatLead Center
PriceFreeFree
Rating3.3 (9 ratings) — better2.0 (41 ratings)
Positive reviews61.5% of reviews — better22.2% of reviews
Number of ratings941 — better
Update frequencyEvery 3 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better16.0
Further details — not scored
Size15 MB40 MB
Age rating4+4+
DeveloperFormilla.comCallRail, Inc.

Customer experience

Formilla Live Chat

All ratings9 ratings
Positive55.6%
Neutral0.0%
Negative44.4%
Written reviews13 reviews
Positive61.5%
Neutral0.0%
Negative38.5%

Lead Center

All ratings41 ratings
Positive22.0%
Neutral2.4%
Negative75.6%
Written reviews27 reviews
Positive22.2%
Neutral7.4%
Negative70.4%

In-app purchases

None

Formilla Live Chat

No in-app purchases

None

Lead Center

No in-app purchases

Questions

Is Formilla Live Chat free?
Formilla Live Chat is free to download, with no in-app purchases.
Is Lead Center free?
Lead Center is free to download, with no in-app purchases.
Which has better reviews, Formilla Live Chat or Lead Center?
Formilla Live Chat is rated higher. Formilla Live Chat averages 3.3 out of 5 from 9 ratings, while Lead Center averages 2.0 from 41 ratings.
Do Formilla Live Chat or Lead Center have ads?
Neither Formilla Live Chat nor Lead Center shows ads.
Which is updated more often, Formilla Live Chat or Lead Center?
Formilla Live Chat ships an update every 3 months, and Lead Center monthly. Most recently, Formilla Live Chat was updated on November 1, 2026 and Lead Center on November 3, 2026.

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