The Customer Factor vs Markate
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Customer Factor
Manage appointments, estimates, and invoices with ease. Navigate between jobs using integrated map services. Capture signatures, photos, and process payments directly within the app.
- Appointment scheduling and editing
- Integrated map navigation
- Estimate and invoice creation
- Signature capture
- Photo upload and capture
- Credit card processing
- Time tracking and clock in/out
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This app is for users of The Customer Factor who are looking for an easy way to schedule, view, and edit appointments. Each appointment is connected to google maps and apple maps making navigation from appointment to appointment a breeze. You can also create/email/print estimates and invoices and mark invoices as paid. We're always adding new features to the app. Some recent feature releases include a signature feature where you can capture signatures, a photo feature giving you a way to easily take photos from within the app or upload photos from your phone, a completely searchable database, credit card processing, an "I'm on the way" text messaging feature, discount options, ability to email general emails (with or w/o attachments) to your prospects and customers and much more. Plus we have a time tracking feature and a clock in/clock out feature available!
Markate
This platform streamlines service business operations, managing everything from customer leads and scheduling to invoicing and payments. It offers tools for CRM, dispatch, field tracking, and financial management, all accessible from mobile or desktop.
- Customer relationship management
- Job scheduling and dispatch
- Estimate and invoice creation
- Field technician tracking
- Payment processing
- Marketing automation
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Markate is the Service Operations Platform that helps contractors and service businesses run their entire operation from one system. Markate is a powerful field service CRM, scheduling, dispatch, and invoicing platform designed for contractors and modern service businesses. From the first customer lead to the final payment, Markate connects every part of your service business into one platform. Manage customers, create estimates, schedule jobs, dispatch technicians, track field activity, send invoices, and grow your business — all from your phone or desktop. Markate is trusted by contractors, field service professionals, and growing service teams who want a modern and professional way to manage their operations. Run Your Entire Service Business on One Platform Markate helps service businesses manage: • Customers and communication • Estimates and pricing • Scheduling and dispatch • Field technicians and routes • Work orders and job tracking • Invoices and payments • Marketing and customer engagement • Business insights and reporting Platform Features Customer Operations Manage customers with CRM, service history, contacts, and communication tools. Sales Operations Create quotes, estimates, pricing lists, and approvals. Job Operations Schedule jobs, manage work orders, recurring services, and dispatch technicians easily. Fleet & Field Operations Route planning, technician location tracking, GPS maps, and field updates. Financial Operations Invoices, payments, accounting sync, expense tracking, and reporting. Growth Operations Marketing automation, reminders, online booking, and customer engagement tools. Tools for Field Teams • Create invoices, estimates, and schedules from the field • Automated appointment reminders via SMS and email • Capture before-and-after job photos • Customer signatures and secure credit card payments • Work order notifications for technicians • GPS navigation with Google Maps • Mileage and expense tracking Built for Contractors and Service Businesses Markate helps contractors run their business efficiently without juggling multiple tools. Manage your entire operation from one intuitive platform — whether you're in the office or in the field. Start your 14-day free trial and see how Markate transforms the way you run your service business. Integrations & Support • QuickBooks integration • Business insights and dashboards • Phone, email, and live chat support Join Thousands of Service Businesses Using Markate Download the app today and start running your entire service operation on one platform. Contact: support@markate.com Visit: https://www.markate.com
Screenshots
Verdict
The clearest difference is rating: Markate at 4.1 against The Customer Factor's 3.5. The Customer Factor's advantage is monetization model (free vs free with in-app purchases). On price, review sentiment, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Markate holds the better App Store score, 4.1 against 3.5. Both are backed by a comparable volume of ratings — 71 and 165 respectively. Written reviews point the same way: 48% of The Customer Factor's written reviews are positive against 54% of Markate's.
The Customer Factor ships an update every 3 weeks, Markate every 4 weeks. The most recent releases landed on September 19, 2026 and August 25, 2026 respectively.
| Parameter | The Customer Factor | Markate |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (71 ratings) | 4.1 (165 ratings) — better |
| Positive reviews | 48.5% of reviews | 53.6% of reviews — better |
| Number of ratings | 71 | 165 — better |
| Update frequency | Every 3 weeks — better | Every 4 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 107 MB | 138 MB |
| Age rating | 4+ | 4+ |
| Developer | The Customer Factor LLC | MARKATE,INC |
Customer experience
The Customer Factor
Markate
Bugs and requests
The Customer Factor
Not enough reviews yet to summarise bugs or requests.
Markate
Reported bugs
31 issues- Bug that doesn’t let me give estimates
- Doesn’t always save estimates
- Typing multiple lines in mobile app doesn’t follow cursor
- New update is trash
- Can’t upload multiple pictures at once without it failing
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- App is very choppy
- Less color and more difficult to navigate
- Customer service has to go through AI first
- Randomly glitches
- Doesn’t auto-fill address
- Freezes
- Tech-support doesn’t do anything
- App interface feels like it’s stuck in the year 2005
- Very sloppy, slow and hard to use
- Freezes at times
- Insanely buggy software
- App is very slow and buggy sometimes
- No integration with Google voice
- No ability to modify communication settings
- Support is slow to build fixes or features
- No access to customer database if you leave
- App is always having issues
- Can’t change dates on invoices
- Won’t let me edit estimate
- App won’t let me add or delete a thumbnail for the top of my estimate
- Will not allow me to continue
- Software glitchy and nonfunctional
- Proposal kit is glitchy
- Problem logging in the use trial period
- App has been consistently freezing
- Doesn’t work
Requested features
19 requests- Allow customers to view addresses and phone numbers on estimates tab
- Reduce steps to create estimate, schedule, invoice, and send receipt
- Allow tapping on number to call customer
- Allow tapping on address to go to maps
- Fix photo upload issues
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- Option to revert to old interface
- Improve mobile app typing and cursor functionality
- Integrate with Google Voice
- Modify communication settings to prevent late-night SMS
- Faster photo uploads and minimized buffering
- Ability to zoom photos
- Drip email follow up
- Follow up rating feature
- Service reminder email feature
- QuickBooks integration
- Bulk email blast option
- Zapier integration
- Allow input of non-US phone numbers/addresses
- More features to be complete
In-app purchases
The Customer Factor
No in-app purchases
Markate
No in-app purchases
Questions
Is The Customer Factor free?
Is Markate free?
Which has better reviews, The Customer Factor or Markate?
Do The Customer Factor or Markate have ads?
Which is updated more often, The Customer Factor or Markate?
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