28 by Sam Wood

28 by Sam Wood

Fitness, Nutrition & Mindset

72 ratings
160 reviews
Free
In-App Purchases

Details

  • Released
  • Updated
  • August 5, 2018
  • September 17, 2026

Features

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About

This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.

Daily 28-minute workouts
Customizable meal plans
Weekly personalized shopping lists
Progress tracking
Integration with Apple Health
Access to professional support
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What users say

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+1

What's New in 28 by Sam Wood

3.0

September 17, 2026

A whole new 28 experience is here! We’ve redesigned the app to make planning, finding and enjoying your 28 content easier than ever. - A personalised Home – your 28 experience, tailored to you - Plan your week – organise your workouts and meals with our new weekly planner - Personalised meal plans – calculate your personal macros and generate a meal plan designed around your goals and needs - Discover more – browse collections of workouts, recipes, meditations and more - Find anything, faster – powerful new search and filters make it easy to find exactly what you’re looking for - All your favourites in one place – quickly get back to the content you love - Meet Ask Woody – your digital AI trainer, ready to help with workouts, meals, motivation and more whenever you need it It’s everything you love about 28, with a fresh new experience designed to make every day easier.

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Subscription plans

Quarterly Membership

Online fitness and nutrition program

$102.993 Months
How to cancel 28 by Sam Wood subscription ⁉️

Events

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8 Week Challenge

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8 Week Challenge

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May 12, 2024 May 27, 2024

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8 Week Challenge

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User reviews

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I purchased a sale to use the Sam Wood app, but unfortunately I never ended up using it, so I already felt like I had wasted my money. It wasn’t until a few months later that I realised I had been subscribed to an ongoing program.
When I initially signed up, I certainly did not feel that it was made clear that I was committing to an ongoing subscription. I was absolutely shocked to discover that I had been charged around $600 for a program and app that I had never used.
I contacted customer service to explain the situation and ask for a refund, but unfortunately they would not offer any assistance. I found this extremely disappointing and honestly quite upsetting.
As a single mum, $600 is a significant amount of money for me, and I simply cannot afford to lose it on a service I never used and did not realise I was subscribed to.
What disappoints me most is that, given Sam Wood’s public profile and reputation, I expected much better customer care and understanding. Instead, I felt completely dismissed.
This experience has left a very bad taste in my mouth, and I will not be supporting or purchasing anything from Sam Wood again. I would strongly encourage anyone considering signing up to carefully check the subscription terms and make absolutely sure they understand what they are signing up for.
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Easy Wins Every Day: Meals, Movement & Motivation

By far the best program for simple health and weight loss!
The weekly shopping lists have made a huge difference for me. I only shop once a week now because I don't forget anything, and I always have a week's worth of meals ready to cook. Plus, I'm LOVING the new easy meals I'm making for myself and the family.
The variety of workouts is perfect too. I can do them anywhere, anytime, which makes staying consistent so much easier. But the real winner for me is the support. The community is incredible, and the 28ers are simply THE BEST!

Most importantly, this program completely changed my mindset. The focus isn't on being perfect, it's about getting a little better each day and building consistency. That was the switch that finally clicked in my brain, and it's why this is the only program that's worked for me out of AAALLL the weight loss programs and apps I've tried.
This is hands down the BEST!
I'm 5kg down in a month and have lost around 16cm of unwanted fat from my body.
Thank you, Sam and the entire 28 community! ❤️
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AMAZING

Sam Woods’ 28-day challenge was really helpful and motivating for me. It included lots of different exercises, so I was never bored. It was also great to learn about balanced nutrition and healthy food choices.

Review

I would like to be able to look back to previous weeks to see when I’ve missed meals that I could still cook them when I need leftovers

Fantastic app!

Great meals fun exercises, keeping me consistent every day!

Developer apps

User experience

🐞

Reported Bugs

4 issues

Workouts not loading properly

Bug

Shopping list not updating correctly

Bug

Inability to unmark completed workouts

Bug

Sync issues between app and website

Bug

Requested Features

4 requests

More dietary options (e.g. vegetarian, pescatarian)

Feature

Better integration with fitness trackers

Feature

Improved navigation and search functionality

Feature

Ability to customize and save preferred workouts/meals

Feature

FAQ

What does the 28 by Sam Wood app do?

The app provides a comprehensive online fitness and nutrition program. It delivers daily 28-minute workouts and personalized meal plans, including snacks, with options to swap or adjust meals. It also offers tools for progress tracking and integration with Apple Health.

What are the key features of this fitness app?

Key features include daily 28-minute workouts, customizable meal plans with swap/drop/shop options, personalized weekly shopping lists, progress tracking tools, and integration with Apple Health. Users also gain access to a team of professionals in fitness, nutrition, mindfulness, and motivation.

How much does 28 by Sam Wood cost?

The app is free to download but requires a 1-month or 3-month subscription to access its features. Subscription payments are charged to your iTunes Account upon purchase confirmation and automatically renew unless auto-renewal is turned off at least 24 hours before the end of the current period.

Is this app compatible with my device?

While specific device compatibility isn't detailed in the description, the app integrates with Apple Health, suggesting it is designed for iOS devices. Users can manage subscriptions and auto-renewal through their Apple ID settings.

Who is this fitness and nutrition program for?

This program is designed for individuals of all levels looking to improve their fitness and nutrition to become the best version of themselves. It's ideal for those who want structured guidance and support for their health journey from the comfort of their home.