Blue Apron: Meal Kit Delivery

Blue Apron: Meal Kit Delivery

Meal kits & pre-made meals

42K ratings
295 reviews
Free
With Ads

Details

Released
July 15, 2015
Updated
November 4, 2026

Features

Blue Apron: Meal Kit Delivery screenshot #1 for iPhone
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Blue Apron: Meal Kit Delivery screenshot #9 for iPhone
Blue Apron: Meal Kit Delivery screenshot #10 for iPhone
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About

Discover a variety of meal kits, pre-made meals, and minimal-prep options. Enjoy chef-designed recipes with fresh ingredients, ready in minutes. Order what you want without a subscription.

✓No subscription required
✓Pre-made and minimal-prep meals
✓Chef-designed recipes
✓Fresh ingredients
✓100+ meal options
✓Assemble & Bake one-pan meals
✓Dish by Blue Apron pre-made meals
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What users say about Blue Apron

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+1

What's New in Blue Apron

5.31.0

November 4, 2026

Small bug fixes and improvements.

Events

Read more about New! 34 Weekly Pre-Made Meals

New! 34 Weekly Pre-Made Meals

Our Prepared & Ready menu just got bigger.

Apr 25, 2024 — May 26, 2024

Read more about Limited Time! Pasta Pizza

Limited Time! Pasta Pizza

Inspired by Dan Pashman’s new cookbook.

Mar 8, 2024 — Apr 1, 2024

Read more about New! Keto Friendly Meals

New! Keto Friendly Meals

Great quality. Great price. No prep.

Feb 27, 2024 — Mar 21, 2024

User reviews

10 Years of loyalty, declining quality, and exhausting customer service

I used Blue Apron from 2016 until about four months ago, ordering roughly 60–70% of weeks. I stayed through years of operational and delivery problems, but the repeated mistakes, declining quality, and frustrating customer service finally drove me away.

Potatoes arrived spoiled, and chicken packaging broke and leaked raw chicken juice throughout the box. Ingredients were missing or incorrect ingredient bags. Multiple times they completely lost boxes. for a completely different recipe.

Their standard response was a refund. Of course customers should get their money back when an order is wrong or never arrives, but that doesn’t fix the disruption. The main reason I paid a premium for Blue Apron was the convenience of having the right ingredients delivered. Having to scramble for groceries and rethink dinner defeats the purpose.

Customer service was the worst part. Even as a longtime, frequent customer with access to direct phone support, I had to continually advocate for myself to receive anything beyond a refund. There was no meaningful recognition of my loyalty, and I consistently ended customer service conversations angrier than when I started.

Meanwhile, the recipes stopped feeling innovative, creative, or educational, and the quality of the ingredients and packaging kept declining. What once made cooking fun became an expensive source of frustration.

After nearly a decade of giving Blue Apron chances, I canceled. The price was no longer justified by the quality, convenience, or service.
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Glitchy

The app would be fine if 75% of the time when I opened it, I didn’t get a message saying network errors

Went downhill & kept charging

I canceled this service a long time ago since every box I received had alterations, bad ingredients, or missing ingredients. It went downhill fast (and a recent Google taught me why). After canceling, they continued to charge me $10/month for months before I noticed. Grubby, dishonest company.

A change for the worse

Blue apron has changed hands over the years and their quality has consistently gone down. A past leader in home meal kit delivery, their quality has diminished with numerous emails per week with excuses to why they can’t provide all ingredients or had to remove entire meals after it’s too late to adjust or add replacement meals. Their Random meal generator consistently has repetitive meals within 1 to 2 weeks requiring constant attention to having to keep meal diversity. Recommend doing your homework and looking for a better led company.
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Was a loyal customer for years

I’ve been using blue apron for many years & have enjoyed it. The food has always been good & fresh, with no issues at all. They’ve recently made some changes to the app that I don’t love, but the recipes have changed and quality has also diminished. Recently, they’ve changed my orders “due to challenges faced by their fulfillment center.” Today when I received my box, part of the produce was already rotten. I’ve had issues with my past several orders, until today I finally just deleted my account. Just not what it used to be. Time to try something new.
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User experience

🐞

Reported Bugs

3 issues

Inability to reliably track package deliveries

Bug

App issues with logging in and accessing accounts

Bug

Inconsistent behavior when modifying future orders

Bug
✨

Requested Features

4 requests

Improved recipe search and organization

Feature

Option to customize meal plans and portions

Feature

Better tracking and notification for deliveries

Feature

More dietary and allergy-friendly options

Feature

FAQ

Does Blue Apron have a subscription requirement?

No, Blue Apron no longer requires a subscription. You can order what you want without committing to weekly deliveries, offering flexibility for users.

What types of meals does Blue Apron offer?

Blue Apron offers traditional meal kits with easy-to-follow recipes, new pre-made meals like 'Dish by Blue Apron' with high protein, and 'Assemble & Bake' one-pan meals for minimal prep and cleanup.

How quickly can I prepare a meal with Blue Apron?

Pre-made meals are ready in as little as 5 minutes. Meal kits can be ready in as little as 15 minutes, and Assemble & Bake meals require 5 minutes or less of active time.

What is the Blue Apron+ Membership?

The Blue Apron+ Membership offers benefits like free shipping on every order, exclusive member perks, and unlimited access to Tastemade+. A 30-day free trial is available.

How does Blue Apron compare to grocery shopping?

While some users find Blue Apron expensive compared to grocery shopping, others consider it cost-effective for the quality, convenience, and reduced food waste it provides.

Does Blue Apron have ads?

Yes, the Blue Apron app contains advertisements. This is typical for free services that offer extensive features and content.

What is the user sentiment for Blue Apron?

User reviews indicate a generally positive sentiment, with many praising the delicious and high-quality meals, ease of use, and convenience. However, some users report recurring issues with ingredients and delivery.

Is Blue Apron suitable for families with children?

Yes, the 'Assemble & Bake' meals are highlighted as perfect for cooking with kids due to their minimal prep and cleanup, making meal preparation a fun and easy activity.