Bread Financial Reviews: Is It Legit?

Bread Financial
Bread Financial
Bread Financial Holdings, Inc.

Customer Experience

Positive experience33.9% of reviews
Neutral8.7% of reviews
Negative experience57.4% of reviews

~ Based on 1,075 written reviews from the US App Store.

What users say about Bread Financial

Is Bread Financial Safe?

Bread Financial appears safe based on user ratings. AppsHunter Safety Score for Bread Financial is 96/100.

This assessment is based on 171,905 user ratings, with an App Store average of 4.8/5.

Safety Analysis

96.2% of ratings point to a safe experience
1.4% of ratings suggest some concerns
2.4% of ratings point to a risky experience

~ Based on 171,905 App Store ratings for Bread Financial.

Is Bread Financial Legit?

Bread Financial appears to be a legitimate app. AppsHunter Legitimacy Score for Bread Financial is 88/100.

Based on 88 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Updates every time I need to use it

Every month I pay my bill and the app needs to update every time I log in. Also, constantly trying to sell me some credit overdraft or missed payment protection. I wanted a Ford card to save money on oil changes, not a credit nanny trying to overcharge the finically illiterate with a busted app.

Update Fatigue

This app has more updates than my sock rotation, yet I have to see an efficient interface . The card is decent, however but be aware that payments must be submitted BEFORE the due date! Check your statements folks!

Petland

Terrible not clear on interest rates and surprises you along the way. I’ve been constant on my monthly payments and see no difference in my due amount. Absolutely insane

Beware

App works, the institution is awful. If you try to make a payment at 5:01 it won’t let you do it and purposely charges you a late fee. If it’s the day it’s due makes you have a late fee of $50. That is not how things work. This is not 1950 go to any other financial institution but this one.

Updates every time I need to use it

Every month I pay my bill and the app needs to update every time I log in. Also, constantly trying to sell me some credit overdraft or missed payment protection. I wanted a Ford card to save money on oil changes, not a credit nanny trying to overcharge the finically illiterate with a busted app.

The updates

The app runs smoothly, but requires an update literally every other day!!! Annoying that I can’t bypass the update to handle business.

Horrible app

This app is never working.. multiple login issues. App needs to be updated every week.

Unprofessional

They are gonna put you through hell to get a refund/dispute, where you find out new information every time you call and they mistakenly file something wrong.

Updates

Every single time I sign in, needs to be updated. Every week there's just updates. I don't want to update every time i opened the app and sometimes just want to check balance and that's it. Annoying

10-03-2026

Still updates are enforced and literally super annoying. If I had the choice to use different banking service I would!
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Technical issues

There is always a technical issue when I use the app.

Wrong Account

In theory great concept BUT the app CONSTANTLY logs me into the wrong account. Since all accounts are under the same bank, we should be able to toggle between accounts similar to other financial institutions. It’s a hassle to keep logging out and logging back in on top of being routed to the wrong account time after time.
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Paying other than cash

This is nice but at times walking into a place to pay is easier

Payment

Website very easy to use.

App Ourdated

The app is old and outdated. Lots of glitches with it. My least favorite banking app by far.

Meh

Mid

Unfair Late Fees, Deceptive Payment Dates & Poor Transparency!

Absolute predatory practice! Bread Financial / Comenity Bank has been charging me unauthorized and unexpected fees without clear notice or policy transparency. They displayed my due date as the 10th, and even though I paid on time on the 10th, they later claimed my payment was due on the 4th! Changing due dates without explicit warnings and hitting customers with hidden charges is completely deceptive. This isn't just bad service; it feels like deliberate financial exploitation. I am closing my AAA account immediately and filing formal complaints with the CFPB (Consumer Financial Protection Bureau) and the BBB. Beware of their hidden charges and misleading billing schedules!
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Too many updates

The apps is user friendly but I dislike that there is so many updates. It’s like every week.

Late fee

Charged me $31 late fee on a $30 balance
Really!!!

1-10 star

Terrible setup. I have two or three other credit cards that I have zero issues with the app pulling money out. This is the only one that “declines” all the time when I have money in my account. They have shut my card off for 3-5 months, as a “plenty” when I have never once not paid my payment. I’ve called and it shows on there end, insufficient funds and that’s complete bs.
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Fast

Easy to use