Serve User Reviews

Customer Experience

Positive experience49.3% of reviews
Neutral4.8% of reviews
Negative experience45.9% of reviews

~ Based on 209 written reviews from the US App Store.

What users say

Is Serve Safe?

Serve appears safe based on user ratings. AppsHunter Safety Score for Serve is 95/100.

This assessment is based on 40,899 user ratings, with an App Store average of 4.8/5.

Safety Analysis

94.1% of ratings point to a safe experience
2.3% of ratings suggest some concerns
3.6% of ratings point to a risky experience

~ Based on 34,242 App Store ratings for Serve.

Is Serve Legit?

Serve appears to be a legitimate app. AppsHunter Legitimacy Score for Serve is 90/100.

Based on 90 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

I bought a pay as you go card. It made me register now. I can’t even pay my bill or transfer money

I bought this pay as you go surf card. It says you can instant activate paid bills and etc. move money to your other account and for some reason it does not let me every time I denies it and then I had to set up an account and it’s saying register the card they’re supposed to send me card that tells me I have a balance on it shows on the same exact account that I registered on and all I have is a literally checking account number and routing number. This is getting very confusing for some reason. I cannot pay my Consumers bill and I cannot move money from this Serve debit Visa that I got from pay as you go from the store and they made me register into an online account and now I need to know how to work to very very confusing and I cannot get a hold of no customer support
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Shelly

Excellent for now

Horrible

U have pay for everything they charge u extra if u buy food with card !! Charge u monthly if u using the card the hold month and making transactions!!
I don’t recommend anybody to this service !!

One of the worst cards you could possibly get!!

Don’t put any money in any serve account or card, has been 5 days since I’ve activated my card and still can’t use any of the money in the account, there is zero numbers to call for actual help only AI automated messages, looking to sue these people and shut this whole alleged
scam down

Worst day of my life

I couldn’t make an account even though I already put money on my card. This app is stressing me out. I’ll never ever use this app ever again in my life.

Great starter banking app

Great app to start learning online banking would just like more transfer options to use a full service bank account

Why update?

Why spend time updating the app when Amex is doing away with serve? Makes no sense.

Edit. 6 7 2026. Card no longer works in wallet on iPhone. What a waste.

Perfect prepaid

Secure , reasonable, reliable

Fees on top of other fees

Unexpected fees for a monthly and on top of that pay fees to load up and bought the card … very unexpected and very not satisfied.. I’ll never deal with again.

Can’t do anything with my money

The first transaction went well then no more money could be added so I had to use this app and the barcode to add more money, they forced me to put my info for a “personalized card” now I can’t use the first card for anything. I don’t know if the system is down or am I gonna have to wait for the personalized card or what… Can’t shop online, can’t add it to Apple Pay, can’t transfer to App Store, nada.

Also no way to get in contact with a human with the phone numbers provided.
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WHY

This is the best card ever and they’re discontinuing it! I’m going to serve Visa instead of the American Express Hands-down the best card ever

Love it

Really useful

Fantastic card and they are stopping the service

Not sure what business shuts down a successful card 🤪🤔

It’s been a pleasure!

Thank you for the availability.

It’s PATHWARD whos On their game

I’ve Dealt With ALL of the Major debit card entities and I’ve noticed that PATHWARD bank is pretty much as good as it gets in THIS area of Financial niche.

SERVE VISA

Where is the VISA app, this opens the closing American Express app only?
The American Express Serve opens but the VISA Serve does not offer an app; you must login each time you need this one, and therefore disrupts bill pay.

Update reply: if it’s on American Express, you cannot also have the Visa. It does not work like you are trying to tell me because you cannot use your Visa account while American Express is still open. They have not yet closed completely.
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SERVE VISA

Where is the VISA app, this opens the closing American Express app?

Wonderful App

Going to miss this app they only charged a $1 each month which isn’t bad at all but I switched to Chime seeing how it was similar to this one going to miss this app and the perks that came with it

Serve card

Do not buy this card from the store you going to waste your money they’re not going to register your card. You will have a hard time with customer service disrespectful hung up on me many times nobody can help. I felt like I got robbed with my money.

Amazing app

This is one of the best apps and useful I have ever used. I cannot imagine what would happen if it goes away