Comparison

Google Ads vs X

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • Apply optimization recommendations
  • Real-time performance notifications
  • Access expert support
Currently charting
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The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

X

Manage commercial processes with clients and suppliers. Access real-time reports, a calendar dashboard for pending requests, and accounting services. Includes personalized satisfaction surveys for continuous improvement.

Highlights
  • Manage commercial processes with third parties
  • Online helpdesk access for requests
  • Real-time commercial request reports
  • Calendar dashboard for pending requests
  • Real-time accounting services
  • Personalized satisfaction surveys
Features
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- GENERAL: Atmit X-Gate Portal is an Application for managing the Commercial process with your Third Parties (Clients/Suppliers). The Portal uses your phone’s Internet connection (WI-FI or EDGE/2G/3G/4G Connection, as available). With a simple click of a button, requests and reports are fully shared directly with Third parties, keeping them up to date on the progress and stages of the commercial process. - REQUESTS: Online access to our always available Helpdesk team for all your requests and needs. - REPORTS: Real-time access to a LIVE feed of all Commercial requests related to one or more of your properties. Our log reports will give you the right information at the right time. - CALENDAR: Enter and your Calendar Dashboard will give you a quick snapshot of all pending requests and any scheduled upcoming commercial information. - ACCOUNTING SERVICES: Real-time access to all your Accounting needs such as Statement of Accounts for each property, Outstanding Dues, and Billing History. - SURVEY FEATURES: Personalized Satisfaction Surveys for you to rate our services and send your highly valued feedback straight to our Quality Control teams, in line with our Company’s strategy for continual improvement.

Screenshots

Google Ads4 screens
X1 screens

Verdict

The call

The clearest difference is review sentiment: X at 100% against Google Ads's 22%. X also leads on rating (5.0 vs 4.4) and monetization model (free vs ad-supported). Google Ads's advantage is update cadence (fortnightly vs every 33 months) and ratings volume (5K vs 1). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

X holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Google Ads has 5K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 22% of Google Ads's written reviews are positive against 100% of X's.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, X every 33 months. The most recent releases landed on September 30, 2026 and June 3, 2026 respectively.

Scorecard7 real differences · 4 level
Google Ads versus X: the parameters behind the verdict, then further details
ParameterGoogle AdsX
PriceFreeFree
Rating4.4 (5K ratings)5.0 (1 ratings) — better
Positive reviews21.9% of reviews100.0% of reviews — better
Number of ratings5K — better1
Update frequencyFortnightly — betterEvery 33 months
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
Best chart rank#126 — better—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.012.0 — better
Further details — not scored
Size137 MB8 MB
Age rating4+17+
DeveloperGoogleAtmit SAL

Customer experience

Google Ads

All ratings5,026 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews506 reviews
Positive21.9%
Neutral5.7%
Negative72.3%

X

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

X

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Ads

No in-app purchases

None

X

No in-app purchases

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is X free?
X is free to download, with no in-app purchases.
Which has better reviews, Google Ads or X?
X is rated higher. Google Ads averages 4.4 out of 5 from 5K ratings, while X averages 5.0 from 1 ratings.
Do Google Ads or X have ads?
Neither Google Ads nor X shows ads.
Which is updated more often, Google Ads or X?
Google Ads ships an update fortnightly, and X every 33 months. Most recently, Google Ads was updated on September 30, 2026 and X on June 3, 2026.

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