Metricool vs IBIY
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
IBIY
This app connects users through physical bracelets, allowing them to share empowering messages and track the journey of kindness. Scan a bracelet to see its history and leave your own story, creating a measurable impact as it travels globally.
- Scan and connect with bracelet history
- Leave empowering messages and stories
- Track bracelet journey and global impact
- View positive content and featured moments
- Connect with users in bracelet lineage
- Stats dashboard for impact measurement
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The I Believe In You App is the first of its kind and is paired with a physical product. We created fashionable, versatile and purposeful “I believe in you” bracelets that are designed to be given away to others to let them know you believe in them. We believe that kindness is a superpower and when harnessed, can change the world. Our app is the bridge for users to create measurable impact in the world and our bracelets are the vehicle to those interactions. App users will have the ability to scan a bracelet that they’ve either purchased or received from someone else. This will give users the ability to see every single person who has had the bracelet before them and all the stories attached. Once the bracelet is on your wrist you can leave an empowering message for those who will receive it in the future. After users have given their bracelets away, the app will showcase all the people, stories and impact created as each bracelet travels across the world. Individual impact just became measurable. You’ll quickly discover that by sharing one of these bracelets, you can empower someone to pursue a dream, make their day a little bit brighter, or potentially even save their life. Here’s a recent story of someone who received a bracelet and the impact it created: “My dad said this was his favorite gift ever. I gave it to my pops for thanksgiving when I went back home and he loved it. It brought us even closer and was a super special moment for us.” Getting Started & Creating Your Impact • Purchase a bracelet from the ibelieveinyou.io store (or you may have received one from someone else) • Download the app • Scan your bracelet and document your message to the world in that moment • Add photos or videos with captions up to 2500 characters and post your story • See everyone who had the bracelet before you and the impact it made on their lives • Wear your bracelet until your inspired to give it away to a friend, family member or complete stranger to let them know you believe in them • Track the journey of your bracelet and get updates every time one of your bracelets is exchanged • See the stories and impacts you’ve created as your bracelet travels across the world Additional Features: • Featured Moments: Consume positive content daily and see empowering stories from other users on the app • IBIY Exclusive: Keep up with exclusive behind the scenes content from the IBIY movement team • Stats Dashboard: that displays the amount of cities, countries, and the total amount of impact you’ve created through your simple act of kindness. • Get Connected: Connect with other users within the lineage of each bracelet that you are a part of • User Profile: See all of your moments in chronological order and receive real-time notifications when any of your bracelets have been exchanged
Screenshots
Verdict
The clearest difference is rating: IBIY at 4.5 against Metricool's 2.7. IBIY also leads on review sentiment (67% vs 27%) and in-app purchases (none vs 1). Metricool's advantage is ratings volume (112 vs 8) and chart position (#136 vs unranked). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. IBIY asks for nothing beyond the download.
IBIY holds the better App Store score, 4.5 against 2.7. That said, the two scores are not equally well evidenced: Metricool has 112 ratings behind it against 8, so its average is the more settled of the two. Written reviews point the same way: 27% of Metricool's written reviews are positive against 67% of IBIY's.
Metricool ships an update every 2 weeks, IBIY every 3 weeks. The most recent releases landed on October 20, 2026 and October 15, 2026 respectively.
| Parameter | Metricool | IBIY |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (112 ratings) | 4.5 (8 ratings) — better |
| Positive reviews | 26.7% of reviews | 66.7% of reviews — better |
| Number of ratings | 112 — better | 8 |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #136 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 150 MB | 39 MB |
| Age rating | 4+ | 12+ |
| Developer | Metricool Software SL | IBIY Movement DEV |
Customer experience
Metricool
IBIY
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
IBIY
No in-app purchases









