Nike vs Selfridges
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nike
Shop the latest Nike and Jordan footwear, apparel, and accessories. Become a member for exclusive access to new releases, personalized style advice, and rewards. Discover innovative sport styles and streetwear collections.
- Exclusive member access to latest releases
- Personalized style advice
- Shop Jordan brand clothing and sneakers
- Customize iconic Nike shoes
- Expert training and coaching tips
- In-store product details and reviews
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The Nike App is your personal guide to all things Nike. Become a Member and get exclusive access to the latest from Nike and Jordan. Shop innovative sport styles, workout clothes, trending sneaker releases, and curated streetwear collections. Unlock Member Rewards, personalized style advice, and easy shipping and returns, all in one seamless shopping app. SHOP BETTER AS A MEMBER Free Shipping on Orders $50+, Member-only promotions, 60-day wear tests, and receiptless returns when you shop online through the app as a Nike Member. • Member Profile: View Activity, orders, and purchase history. Buy apparel, sport styles, sneakers, and accessories with the Nike online shopping app. • Member Rewards: Celebrate big moments like your birthday & Member anniversary. • Shopping App Exclusives: Unlock exclusive sportswear and streetwear. Get first dibs on new releases dropping weekly. Shop Air Max Muse, Vomero 18, Nike Dunk, and Air Jordan. Explore our latest innovations in running shoes, training gear, gym clothes, and more. • Jordan Mode: Shop the latest in Jordan clothing and sneakers, plus unlock exclusive content available only in Jordan Mode. Explore classic Jordans, streetwear, and the newest sneaker release. • Jordan Sport: Find Jordan essentials from basketball shoes and football cleats to golf apparel. • Nike By You: Shop and customize iconic Nike shoes with curated color palettes and premium materials that match your style. • Nike Gift Cards: Buy digital and physical Nike Gift Cards for every athlete in your life. Unlock a world of footwear, equipment, and apparel. SERVICES THAT CONNECT & GUIDE YOU Shop online and in-store more easily with the Nike App. Turn on notifications to be the first to score the latest releases. Chat one-on-one with a Nike expert for style advice. Take advantage of app-only shopping tools when visiting a Nike store. • Notifications: Never miss a sneaker drop. Shop online for the latest styles, athlete collaborations, events, and more by turning on push notifications. • Easy In-Store Shopping: Scan product barcodes in-store to quickly retrieve product details, find additional colorways, and read reviews from fellow athletes. • Training & Coaching for all: Expert advice delivered by Nike athletes, coaches, and personal trainers. Receive training tips from your Nike community wherever you are. • Nike Experts: Get sport and style advice from our Nike experts. Whether you are shopping for trending streetwear, men's clothing, or kids' sneakers, buy apparel with expert assistance. • Exclusive Nike Experiences: Find Member-only events in your city and attend IRL or online. Join your Nike community. • Shop Online with Athlete Guidance: Get exclusive access to expert advice, personalized shopping recommendations, and Member-only perks. STORIES THAT INSPIRE & INFORM YOU In-depth stories spanning across sport and culture, delivered daily. Follow your favorite athletes, sports teams, and products. • Member Home: Explore new, curated Nike stories, refreshed daily. • New From Nike: Discover Sneakers of the Week, view the next sneaker release, and browse shopping collections for women's and men's clothing. • Apparel & Sneaker Trends: Learn new ways to wear your favorite Nike styles, accessories, footwear, and streetwear. • Sportswear Collections: Running shoes, sports accessories, or gym clothes—learn what gear empowers the top Nike athletes. Shop with Member benefits and explore the latest from Nike and Jordan. Unlock exclusive apparel, style recommendations, in-person experiences, and the newest sneaker release. Buy shoes, trending apparel, and workout clothes tailored to your sport and style goals. Download today and experience shopping as a Nike Member.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
Screenshots
Verdict
The clearest difference is ads: Selfridges at none against Nike's shown. Selfridges also leads on monetization model (free vs free with in-app purchases). Nike's advantage is ratings volume (1.7M vs 6.6K) and update cadence (weekly vs every 3 weeks). On price, review sentiment, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Nike holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: Nike has 1.7M ratings behind it against 6.6K, so its average is the more settled of the two. Written reviews complicate that: 26% of Nike's written reviews are positive against 33% of Selfridges's, so the app with the better star average is not the one people write more warmly about.
Nike ships an update weekly, Selfridges every 3 weeks. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.
| Parameter | Nike | Selfridges |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (1.7M ratings) — better | 4.7 (6.6K ratings) |
| Positive reviews | 25.8% of reviews | 33.1% of reviews — better |
| Number of ratings | 1.7M — better | 6.6K |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #41 — better | — |
| Devices | iPhone | iPhone |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 215 MB | 92 MB |
| Age rating | 4+ | 4+ |
| Developer | Nike, Inc | Selfridges Retail Ltd |
Customer experience
Nike
Selfridges
User reviews
Nike
From 1.7M App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Great selection of products
- 💡 Customization options
- 🚀 Convenient app experience
- 👍 Excellent customer service
Room to improve
- 🐛 Inconsistent inventory information
- 🐛 Buggy checkout process
- 🐛 Unreliable order tracking
- 🐛 Frequent app crashes
- 🐛 Poor communication on product availability
Selfridges
From 6.6K App Store ratingsWhat we love
- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value
Room to improve
- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support
Bugs and requests
Nike
Reported bugs
5 issues- Inability to complete checkout
- Inaccurate inventory information
- Delayed or lost order notifications
- Glitches when switching between app and website
- Login issues and account access problems
Requested features
5 requests- Improved product filtering and search
- Ability to cancel orders within a reasonable timeframe
- Seamless integration with SNKRS app
- Personalized recommendations based on user preferences
- Expanded sizing options, especially for big and tall customers
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
In-app purchases
Nike
No in-app purchases
Selfridges
No in-app purchases
