H&M vs Selfridges
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
Screenshots
Verdict
The clearest difference is monetization model: Selfridges at free against H&M's free with in-app purchases. H&M's advantage is ratings volume (240K vs 6.6K) and update cadence (every 9 days vs every 3 weeks). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for H&M against 4.7 for Selfridges. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 6.6K, so its average is the more settled of the two. Written reviews are what separate them: 38% of H&M's written reviews are positive against 33% of Selfridges's.
H&M ships an update every 9 days, Selfridges every 3 weeks. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.
| Parameter | H&M | Selfridges |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (240K ratings) — better | 4.7 (6.6K ratings) |
| Positive reviews | 38.2% of reviews — better | 33.1% of reviews |
| Number of ratings | 240K — better | 6.6K |
| Update frequency | Every 9 days — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #84 — better | — |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 231 MB | 92 MB |
| Age rating | 4+ | 4+ |
| Developer | H&M | Selfridges Retail Ltd |
Customer experience
H&M
Selfridges
User reviews
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Selfridges
From 6.6K App Store ratingsWhat we love
- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value
Room to improve
- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support
Bugs and requests
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
In-app purchases
H&M
No in-app purchases
Selfridges
No in-app purchases
