HubSpot vs Aptive Index
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
HubSpot
This app unifies customer-facing teams on an AI-powered platform, offering a comprehensive customer view and enabling quick actions from any location. It includes an AI assistant to provide insights, draft communications, and support deal closing while on the move.
- AI-powered CRM platform
- Unified customer view
- Actionable insights
- Draft communications
- Deal closing tools
- Mobile accessibility
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The HubSpot mobile app keeps sales and marketing teams moving, wherever the day takes them. Keep campaigns on track, act on leads the moment they come in, and walk into every meeting ready. Every contact, deal, and email is right there when you need it, no desktop required.
Aptive Index
Access your behavioral intelligence platform and AI-powered coaching on the go. View team and individual profiles, get real-time guidance from an AI advisor, and apply insights to improve decisions and team dynamics.
- Access behavioral intelligence platform
- View team and individual profiles
- AI-powered coaching via Aria
- Real-time guidance
- Apply insights to decisions
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Aptive Index Access your behavioral intelligence platform on the go. The Aptive Index app gives your team instant access to profile insights, behavioral dynamics, and AI-powered coaching through Aria — right from your phone. What you can do: - View team and individual behavioral profiles - Get real-time guidance from Aria, your AI behavioral advisor - Apply insights to decisions, conversations, and team dynamics Designed for Aptive Index clients. Sign in with your existing credentials to get started.
Screenshots
Verdict
The clearest difference is review sentiment: Aptive Index at 100% against HubSpot's 46%. Aptive Index also leads on monetization model (free vs freemium) and rating (5.0 vs 4.7). HubSpot's advantage is ratings volume (16K vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Aptive Index holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: HubSpot has 16K ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 46% of HubSpot's written reviews are positive against 100% of Aptive Index's.
HubSpot ships an update weekly, Aptive Index every 2 weeks. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.
| Parameter | HubSpot | Aptive Index |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (16K ratings) | 5.0 (5 ratings) — better |
| Positive reviews | 45.6% of reviews | 100.0% of reviews — better |
| Number of ratings | 16K — better | 5 |
| Update frequency | Weekly — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 159 MB | 76 MB |
| Age rating | 4+ | 17+ |
| Developer | HubSpot, Inc. | EQ Squared LLC |
Customer experience
HubSpot
Aptive Index
Bugs and requests
HubSpot
Reported bugs
4 issues- Conversations tab not working
- Notifications not showing up
- Inability to log in on mobile
- Data loss and account deletion issues
Requested features
6 requests- Ability to attach files to emails
- More customization options
- Better integration with other tools
- Improved mobile optimization
- Access to service tickets and support
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- Easier task and pipeline management
Aptive Index
Not enough reviews yet to summarise bugs or requests.
In-app purchases
HubSpot
No in-app purchases
Aptive Index
No in-app purchases









