Comparison

ActiveCampaign vs SEMrush

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your business on the go with this app. Track marketing campaign performance, manage sales pipelines, and access customer data from anywhere. Designed for businesses of all sizes, it keeps your business pulse at your fingertips.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Push notifications for sales activity
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

SEMrush

Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.

Highlights
  • Keyword position tracking
  • Advanced filtering
  • Win/loss position analysis
  • Growth trend generation
  • Visibility and traffic monitoring
  • Average position tracking
Features
Read full description

Quickly check the updates on your top keywords, or use the full list with advanced filters to get the exact data you need. See what positions you’ve won or lost in Google’s top 3, 10, 20, or 100 results. Set a date range to generate the growth trend of your website’s Visibility, Traffic, and Average Position. This app requires a pre-setup Position Tracking campaign.

Screenshots

ActiveCampaign3 screens
SEMrush4 screens

Verdict

The call

The clearest difference is rating: ActiveCampaign at 4.6 against SEMrush's 2.0. ActiveCampaign also leads on ratings volume (1.2K vs 68) and review sentiment (29% vs 16%). SEMrush's advantage is iOS requirement (9.0 vs 18.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ActiveCampaign holds the better App Store score, 4.6 against 2.0. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 68, so its average is the more settled of the two. Written reviews point the same way: 29% of ActiveCampaign's written reviews are positive against 16% of SEMrush's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.

Scorecard4 real differences · 6 level
ActiveCampaign versus SEMrush: the parameters behind the verdict, then further details
ParameterActiveCampaignSEMrush
PriceFreeFree
Rating4.6 (1.2K ratings) — better2.0 (68 ratings)
Positive reviews28.7% of reviews — better15.8% of reviews
Number of ratings1.2K — better68
Update frequencyEvery 2 weeksEvery 2 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPod
Requires iOS18.09.0 — better
Further details — not scored
Size77 MB11 MB
Age rating4+4+
DeveloperActiveCampaign, LLCSEMrush CY LTD

Customer experience

ActiveCampaign

All ratings1,173 ratings
Positive89.3%
Neutral3.4%
Negative7.3%
Written reviews101 reviews
Positive28.7%
Neutral9.9%
Negative61.4%

SEMrush

All ratings59 ratings
Positive27.1%
Neutral3.4%
Negative69.5%
Written reviews76 reviews
Positive15.8%
Neutral3.9%
Negative80.3%

User reviews

ActiveCampaign

From 1.2K App Store ratings

What we love

  • 🚀 Surprisingly simple to use
  • 🚀 Analytics are great
  • 👍 Excellence à un prix abordable
  • 👍 Convenient
  • 👍 Super awesome app

Room to improve

  • 🐛 2FA won't verify
  • 🐛 Difficult to get service
  • 🐛 No sirve
  • 🐛 Poor Customer Service
  • 🐛 Poor customer service even for premium users

SEMrush

From 68 App Store ratings

What we love

  • 👍 Quick position tracking
  • 👍 Easy to use for rankings
  • 👍 Works for basic ranking checks
  • 👍 Useful for monitoring rankings on the go

Room to improve

  • 👎 App has little to no function
  • 👎 App stuck at first page
  • 👎 Terrible software
  • 👎 Super frustrating login issues
  • 👎 No value for money

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

SEMrush

Reported bugs

17 issues
  • App stuck at first page
  • Cannot log in due to password manager issues
  • Password field won't allow paste or auto-fill
  • App takes you back to login screen after entering credentials
  • Cookie policy banner prevents progress
Show 12 more
  • Autofill doesn't work for password
  • Cannot copy and paste password
  • App shows cookie policy banner and cannot move past it
  • Login fails, redirects to login screen
  • Password field jumps up and doesn't allow entry
  • App crashes on startup
  • Account generated via Google login cannot be used
  • App doesn't support SSO
  • Login password field is empty bug
  • Password field is NOT empty bug
  • Password field cannot be empty error
  • Bug with password auto fill and empty field notification

Requested features

12 requests
  • Add tag tracking
  • Add page tracking
  • Add new error/warning tracking
  • Add competitor info
  • More than simple keyword tracking
Show 7 more
  • Ability to switch between multiple accounts
  • Add social media tracker
  • More robust version with more tools
  • Add Google login
  • Add SSO support
  • Show read-only view on Site Audit, On Page Checker, and Traffic
  • Add more functionalities for managing projects on the go

In-app purchases

None

ActiveCampaign

No in-app purchases

None

SEMrush

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is SEMrush free?
SEMrush is free to download, with no in-app purchases.
Which has better reviews, ActiveCampaign or SEMrush?
ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while SEMrush averages 2.0 from 68 ratings.
Do ActiveCampaign or SEMrush have ads?
Neither ActiveCampaign nor SEMrush shows ads.
Which is updated more often, ActiveCampaign or SEMrush?
ActiveCampaign ships an update every 2 weeks, and SEMrush every 2 weeks. Most recently, ActiveCampaign was updated on November 6, 2026 and SEMrush on November 3, 2026.

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