Comparison

AskNicely vs Qualtrics XM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AskNicely

This AI-powered platform helps businesses manage customer experience by collecting and responding to feedback in real-time. It identifies areas for improvement, suggests focus areas for teams, and helps set company-wide growth goals.

Highlights
  • Real-time customer feedback collection
  • AI-powered customer experience management
  • CSAT and NPS performance tracking
  • Actionable feedback with templates and workflows
  • Team focus areas and coaching tips
  • Goal setting for business growth
Features
Read full description

Manage the customer experience from your iPhone or iPad. Collect and respond to customer feedback instantly with an AI-powered customer experience management platform. Designed to enable action, AskNicely suggested focus areas, improvement opportunities, and helps you set company-wide goals to help your business grow. With AskNicely: Stay on top of individual and team CSAT and NPS performance daily. Act on feedback fast with templates, workflows, and AI-enabled dynamic surveys. Set focus areas for your team to help them determine what to work on first, highlight areas for improvement, and provide coaching tips based on customer feedback. Feedback from AskNicely customers "AskNicely changed our coaching conversations. We now have regular examples of excellent customer service to coach from, and our team leads actually compete to get to the top of the AskNicely leaderboard." — Wayne Pointon, Global General Manager, Service Delivery. “We chose AskNicely versus something more traditional in healthcare. It helps spot trends that may seem like one-off incidents or track positive trends.” — Julie Gessin, Chief Operating Officer, PA-C “The ability to see real-time customer feedback allows our crew to adjust their approach immediately, whether it’s improving communication, upselling a popular product, or addressing service gaps. We’re seeing a much more engaged and proactive team as a result.” — Chris Luong, Business Analyst at Jetstar Requires an AskNicely account Book a call with an AskNicely rep today to learn more. About AskNicely: AskNicely helps you collect and transform CX feedback into frontline action by equipping distributed teams with clear, AI-driven goals, and reinforcing habits that reduce churn fast. Unlike traditional CX programs that stall at insight, AskNicely accelerates change through dynamic surveys, tailored coaching tasks, and in-app behavior tracking, making improvement a habit, not a project.

About

Qualtrics XM

Monitor and optimize customer and employee experiences in real-time with dashboards, tickets, and analytics. Act on insights, respond to feedback, and drive business improvements from anywhere.

Highlights
  • Real-time experience monitoring
  • Role-based dashboards
  • Ticket management
  • Real-time notifications
  • Customer response analysis
  • Advanced analytics
Features
Read full description

Whether you are at home, in the office, or on-the-go, dashboards, tickets, notifications and powerful analytics make it effortless to monitor and optimize experiences in real time. Use the Qualtrics XM app to: 1. Monitor important experience metrics (e.g. NPS, CSAT, Employee Engagement) with role based dashboards and filtering 2. Reassign, respond, and close the loop on support tickets 3. Receive real-time notifications so you can act before it’s too late 4. View open ended customer responses and activate team members by sharing key insights via text, email, apps, and more 5. Explore powerful analytics like key drivers, trending topics, focus areas, experience journeys, and text analytics to drive impact The XM mobile app is included in your Customer Experience (CX) or Employee Experience (EX) license. After you download the app, please enter your Qualtrics login and password to get started. Then share the good news with a few of your teammates so you can win XM together! About Qualtrics: Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. The Qualtrics XM Platform™ is a system of action that helps over 12,000 businesses around the world close experience gaps. Have questions? If you are a Qualtrics customer please contact your Customer Success Manager. If you are not a Qualtrics customer but would like to learn more, please request a demo on this page: https://www.qualtrics.com/platform/mobile/

Screenshots

AskNicely4 screens
Qualtrics XM4 screens

Verdict

The call

The clearest difference is rating: Qualtrics XM at 4.7 against AskNicely's 2.1. Qualtrics XM also leads on ratings volume (1.7K vs 47). AskNicely's advantage is review sentiment (42% vs 33%) and iOS requirement (16.0 vs 18.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Qualtrics XM holds the better App Store score, 4.7 against 2.1. That said, the two scores are not equally well evidenced: Qualtrics XM has 1.7K ratings behind it against 47, so its average is the more settled of the two. Written reviews complicate that: 42% of AskNicely's written reviews are positive against 33% of Qualtrics XM's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 4, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 6 level
AskNicely versus Qualtrics XM: the parameters behind the verdict, then further details
ParameterAskNicelyQualtrics XM
PriceFreeFree
Rating2.1 (47 ratings)4.7 (1.7K ratings) — better
Positive reviews42.1% of reviews — better32.8% of reviews
Number of ratings471.7K — better
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better18.0
Further details — not scored
Size47 MB30 MB
Age rating4+17+
DeveloperAskNicelyQualtrics, LLC

Customer experience

AskNicely

All ratings47 ratings
Positive27.7%
Neutral0.0%
Negative72.3%
Written reviews19 reviews
Positive42.1%
Neutral0.0%
Negative57.9%

Qualtrics XM

All ratings1,713 ratings
Positive93.2%
Neutral1.6%
Negative5.2%
Written reviews61 reviews
Positive32.8%
Neutral6.6%
Negative60.7%

Bugs and requests

AskNicely

Not enough reviews yet to summarise bugs or requests.

Qualtrics XM

Reported bugs

3 issues
  • Crashes when selecting government option
  • Dropdown options not visible
  • Metrics not loading properly

Requested features

6 requests
  • Up-to-date data
  • Landscape view for mobile
  • Individual logins
  • More dashboard features
  • Screenshot functionality
Show 1 more
  • Improved performance

In-app purchases

None

AskNicely

No in-app purchases

None

Qualtrics XM

No in-app purchases

Questions

Is AskNicely free?
AskNicely is free to download, with no in-app purchases.
Is Qualtrics XM free?
Qualtrics XM is free to download, with no in-app purchases.
Which has better reviews, AskNicely or Qualtrics XM?
Qualtrics XM is rated higher. AskNicely averages 2.1 out of 5 from 47 ratings, while Qualtrics XM averages 4.7 from 1.7K ratings.
Do AskNicely or Qualtrics XM have ads?
Neither AskNicely nor Qualtrics XM shows ads.
Which is updated more often, AskNicely or Qualtrics XM?
AskNicely ships an update monthly, and Qualtrics XM monthly. Most recently, AskNicely was updated on September 4, 2026 and Qualtrics XM on September 24, 2026.

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