Comparison

ActiveCampaign vs AskNicely

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ActiveCampaign

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

Highlights
  • Marketing reports and analytics
  • CRM and sales automation
  • Contact and lead management
  • Campaign performance tracking
  • Deal management
  • Customer data access
Features
Read full description

The ActiveCampaign app keeps you connected to your customers, not your computer. In a mobile society, if you're not able to run your business in the way your customers live their lives, you’re missing the mark. The ActiveCampaign mobile app keeps your most important data (and your business’s pulse) at your fingertips. A streamlined, intuitive interface lets you easily review important campaign and automation performance metrics whenever you want, and the built-in CRM lets users manage their entire sales team and pipeline from the field. Whether you’re a solopreneur or enterprise, the ActiveCampaign mobile app lets businesses of all sizes manage their business how (and where and when) they want. What you can do with the ActiveCampaign app: MARKETING REPORTS AND ANALYTICS Easily track your most important marketing campaigns and automations with detailed performance metrics like opens, click throughs, link performance, generated revenue, and A/B tests. CRM & SALES AUTOMATION The ActiveCampaign app has everything you need for the salesperson on-the-go. Review detailed lead and B2B activity, create and manage deals, make calls, and get push notifications while you’re in the field. CONTACTS & LEAD MANAGEMENT Dive into individual contact records to view the personal details and account activity of your leads and contacts, including those imported from popular integrations like Gmail and Outlook. Manage deals, lists, tags, and add notes in-app. Call or email contacts directly from their contact page — or connect to your existing app to send SMS messages. About ActiveCampaign: ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. If you enjoy using ActiveCampaign, we’d appreciate a review. If something’s not working right, or you have a great idea you’d like to share, we’d love to hear from you at app-feedback@activecampaign.com. Note: The ActiveCampaign app requires a paid ActiveCampaign account.

About

AskNicely

This AI-powered platform helps businesses manage customer experience by collecting and responding to feedback in real-time. It identifies areas for improvement, suggests focus areas for teams, and helps set company-wide growth goals.

Highlights
  • Real-time customer feedback collection
  • AI-powered customer experience management
  • CSAT and NPS performance tracking
  • Actionable feedback with templates and workflows
  • Team focus areas and coaching tips
  • Goal setting for business growth
Features
Read full description

Manage the customer experience from your iPhone or iPad. Collect and respond to customer feedback instantly with an AI-powered customer experience management platform. Designed to enable action, AskNicely suggested focus areas, improvement opportunities, and helps you set company-wide goals to help your business grow. With AskNicely: Stay on top of individual and team CSAT and NPS performance daily. Act on feedback fast with templates, workflows, and AI-enabled dynamic surveys. Set focus areas for your team to help them determine what to work on first, highlight areas for improvement, and provide coaching tips based on customer feedback. Feedback from AskNicely customers "AskNicely changed our coaching conversations. We now have regular examples of excellent customer service to coach from, and our team leads actually compete to get to the top of the AskNicely leaderboard." — Wayne Pointon, Global General Manager, Service Delivery. “We chose AskNicely versus something more traditional in healthcare. It helps spot trends that may seem like one-off incidents or track positive trends.” — Julie Gessin, Chief Operating Officer, PA-C “The ability to see real-time customer feedback allows our crew to adjust their approach immediately, whether it’s improving communication, upselling a popular product, or addressing service gaps. We’re seeing a much more engaged and proactive team as a result.” — Chris Luong, Business Analyst at Jetstar Requires an AskNicely account Book a call with an AskNicely rep today to learn more. About AskNicely: AskNicely helps you collect and transform CX feedback into frontline action by equipping distributed teams with clear, AI-driven goals, and reinforcing habits that reduce churn fast. Unlike traditional CX programs that stall at insight, AskNicely accelerates change through dynamic surveys, tailored coaching tasks, and in-app behavior tracking, making improvement a habit, not a project.

Screenshots

ActiveCampaign3 screens
AskNicely4 screens

Verdict

The call

The clearest difference is rating: ActiveCampaign at 4.6 against AskNicely's 2.1. ActiveCampaign also leads on ratings volume (1.2K vs 47). AskNicely's advantage is monetization model (free vs free with in-app purchases) and review sentiment (42% vs 28%). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ActiveCampaign holds the better App Store score, 4.6 against 2.1. That said, the two scores are not equally well evidenced: ActiveCampaign has 1.2K ratings behind it against 47, so its average is the more settled of the two. Written reviews complicate that: 28% of ActiveCampaign's written reviews are positive against 42% of AskNicely's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

ActiveCampaign ships an update fortnightly, AskNicely monthly. The most recent releases landed on September 13, 2026 and September 4, 2026 respectively.

Scorecard5 real differences · 5 level
ActiveCampaign versus AskNicely: the parameters behind the verdict, then further details
ParameterActiveCampaignAskNicely
PriceFreeFree
Rating4.6 (1.2K ratings) — better2.1 (47 ratings)
Positive reviews28.0% of reviews42.1% of reviews — better
Number of ratings1.2K — better47
Update frequencyFortnightly — betterMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPadiPhone, iPad
Requires iOS18.016.0 — better
Further details — not scored
Size80 MB47 MB
Age rating4+4+
DeveloperActiveCampaign, LLCAskNicely

Customer experience

ActiveCampaign

All ratings1,170 ratings
Positive89.3%
Neutral3.3%
Negative7.4%
Written reviews100 reviews
Positive28.0%
Neutral10.0%
Negative62.0%

AskNicely

All ratings47 ratings
Positive27.7%
Neutral0.0%
Negative72.3%
Written reviews19 reviews
Positive42.1%
Neutral0.0%
Negative57.9%

Bugs and requests

ActiveCampaign

Reported bugs

5 issues
  • Deals stopped being displayed following this update on iOS iPhone 8
  • Latest update broke it
  • Can't see deals anymore after the latest update
  • Login screen freezes
  • Incompatible with older devices

Requested features

5 requests
  • Pode incluir mais funcionalidades?
  • Please add push notifications
  • Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
  • Dark mode option
  • Advanced analytics dashboard

AskNicely

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

ActiveCampaign

No in-app purchases

None

AskNicely

No in-app purchases

Questions

Is ActiveCampaign free?
ActiveCampaign is free to download, with no in-app purchases.
Is AskNicely free?
AskNicely is free to download, with no in-app purchases.
Which has better reviews, ActiveCampaign or AskNicely?
ActiveCampaign is rated higher. ActiveCampaign averages 4.6 out of 5 from 1.2K ratings, while AskNicely averages 2.1 from 47 ratings.
Do ActiveCampaign or AskNicely have ads?
Neither ActiveCampaign nor AskNicely shows ads.
Which is updated more often, ActiveCampaign or AskNicely?
ActiveCampaign ships an update fortnightly, and AskNicely monthly. Most recently, ActiveCampaign was updated on September 13, 2026 and AskNicely on September 4, 2026.

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