SMS vs Magic Apple Text
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMS
Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.
- Real-time lead and query notifications
- Multi-channel customer conversations (SMS, WhatsApp, Messenger)
- Customer interaction context identification
- Automated standard customer interactions
- End-to-end CRM integration
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SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.
Magic Apple Text
Send and receive SMS and MMS messages using dedicated virtual phone numbers. Manage your communications with ease through a simple interface.
- Send and receive text messages
- Dedicated virtual phone numbers
- Manage communications
- Simple interface
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With Magic Apple Text, you can send and receive text messages with your Magic Apple phone numbers.
Screenshots
Verdict
The clearest difference is rating: SMS at 4.2 against Magic Apple Text's 3.0. SMS also leads on update cadence (every 5 weeks vs every 19 months) and review sentiment (21% vs 0%). Magic Apple Text's advantage is iOS requirement (15.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMS holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: SMS has 39 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 21% of SMS's written reviews are positive against 0% of Magic Apple Text's.
SMS ships an update every 5 weeks, Magic Apple Text every 19 months. The most recent releases landed on September 27, 2026 and August 19, 2026 respectively.
| Parameter | SMS | Magic Apple Text |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (39 ratings) — better | 3.0 (2 ratings) |
| Positive reviews | 21.1% of reviews — better | 0.0% of reviews |
| Number of ratings | 39 — better | 2 |
| Update frequency | Every 5 weeks — better | Every 19 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 58 MB | 55 MB |
| Age rating | 4+ | 4+ |
| Developer | Screen Magic Mobile Media Inc | Textable |
Customer experience
SMS
Magic Apple Text
In-app purchases
SMS
No in-app purchases
Magic Apple Text
No in-app purchases
