Comparison

SMS vs Zoho Directory

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMS

Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.

Highlights
  • Real-time lead and query notifications
  • Multi-channel customer conversations (SMS, WhatsApp, Messenger)
  • Customer interaction context identification
  • Automated standard customer interactions
  • End-to-end CRM integration
Features
Read full description

SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.

About

Zoho Directory

Features
Read full description

Zoho Directory is an identity provider that enables you to manage and secure your workforce's digital identity, through standards such as single sign-on (SSO) and multi-factor authentication (MFA). ZD's features include: SAML-based SSO to all SaaS apps Passwordless sign-in to any app Secure MFA via Zoho OneAuth Customizable password and MFA policies Sign-in restriction based on IP address Web session management Employee sign-in and app usage reports App provisioning through SAML-JIT One-way sync from your AD/LDAP servers The Zoho Directory app is a mobile version of ZD's admin panel that helps you administer your organization on the move. Some of the app's prominent features are: User and group management Admin dashboard with user and application usage reports Security policy administration App access management App request notifications

Screenshots

SMS4 screens
Zoho Directory4 screens

Verdict

The call

The clearest difference is iOS requirement: Zoho Directory at 14 against SMS's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

SMS ships an update every 5 weeks, Zoho Directory every 2 months. The most recent releases landed on September 27, 2026 and September 11, 2026 respectively.

Scorecard1 real difference · 9 level
SMS versus Zoho Directory: the parameters behind the verdict, then further details
ParameterSMSZoho Directory
PriceFreeFree
Rating4.2 (39 ratings) — better—
Positive reviews21.1% of reviews—
Number of ratings39 — better—
Update frequencyEvery 5 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPadiPhone, iPod
Requires iOS17.014 — better
Further details — not scored
Size58 MB43 MB
Age rating4+4+
DeveloperScreen Magic Mobile Media IncZoho Corporation

In-app purchases

None

SMS

No in-app purchases

None

Zoho Directory

No in-app purchases

Questions

Is SMS free?
SMS is free to download, with no in-app purchases.
Is Zoho Directory free?
Zoho Directory is free to download, with no in-app purchases.
Do SMS or Zoho Directory have ads?
Neither SMS nor Zoho Directory shows ads.
Which is updated more often, SMS or Zoho Directory?
SMS ships an update every 5 weeks, and Zoho Directory every 2 months. Most recently, SMS was updated on September 27, 2026 and Zoho Directory on September 11, 2026.

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