SMS vs ValPhone
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMS
Manage customer interactions and respond to leads and service tickets directly from your smartphone. Communicate via SMS, WhatsApp, and Messenger, and integrate seamlessly with your CRM for real-time context and automation.
- Real-time lead and query notifications
- Multi-channel customer conversations (SMS, WhatsApp, Messenger)
- Customer interaction context identification
- Automated standard customer interactions
- End-to-end CRM integration
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SMS-Magic Mobile App SMS-Magic Mobile App brings your CRM-based customer interactions to your smartphone so you can respond to your sales leads and service tickets even when on-the-field. Shrink the sales cycle and keep your customers for life by attending to your leads and post-purchase queries in the micro-moments when decisions are made and preferences shaped. SMS-Magic Mobile App constantly speaks to your CRM to keep you in sync with the context of the conversations across team members and the customer lifecycle. Use SMS-Magic Mobile App to: 1. Get notified about and respond to incoming leads and customer queries in real-time 2. Converse with your customers and prospects across SMS, WhatsApp, and Messenger using text as well as rich media 3. Identify the context of each customer interaction and assign them to relevant team members 4. Automate standard customer interactions such as status updates, account alerts, or appointment reminders 5. Integrate end-to-end with your CRM - be it Salesforce, Zoho, or others. Whether you are an existing user of the SMS-Magic Converse web app or not, this mobile app will make your customer interactions more profitable and pleasant. We hope you’ll give it a try. Please note: If you use SMS-Magic for Salesforce, you need to be on the web app version 1.64 or above to sync with the SMS-Magic Mobile App. Are you having trouble? Please contact care@sms-magic.com Who is SMS-Magic: SMS-Magic is a proven, global messaging platform provider for popular CRM solutions, with over 2,500+ clients across 190 countries, including small, midsize, and enterprise accounts. SMS-Magic has deep experience across various industries in applying conversational engagement to improve marketing, sales, and service performance. Whether you want to bring in more leads, convert them to revenue, or keep those customers happy - SMS-Magic offers the solutions, expertise, and insights you need to drive conversations that convert. Screen-Magic has offices in Chicago (US), Pune, and Delhi (India) with 180+ employees.
ValPhone
This business communication app allows users to make and receive calls and texts using their company's phone numbers directly from their iPhone. It supports multiple business numbers and offers features like group texting and reusable text templates for efficient customer interaction on the go.
- Use business phone numbers on iPhone
- Multiple business numbers supported
- Group and direct texting
- Call US-based numbers
- Reusable text templates
- CRM data sync
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ValPhone is an enterprise cloud contact center that transforms your iPhone into a powerful business communication hub. Make calls, send SMS, and manage client communications directly from your dedicated business phone numbers—without carrying a second device or losing critical data that belongs in your CRM! Whether you’re closing deals, supporting clients, or collaborating on the go, ValPhone ensures your team stays connected, responsive, and organized. --- ### **Key Features:** **1. Multi-Line Business Phone System** * Assign and manage any number of dedicated business phone numbers for your company. * Allow team members to access and place calls/texts from any business line with 1-tap outbound line switching. * Call any United States phone number with crystal-clear HD voice quality. **2. Two-Way SMS & Group Messaging** * Send and receive business text messages directly on your iPhone. * Full support for 1-on-1 conversations and multi-party group texting with any US-based phone number. * Live unread message badges and persistent notifications keep you on top of every customer inquiry. **3. Unified Call History, Recordings & Voicemails** * Review all inbound, outbound, and missed calls in a single, intuitive activity feed. * Listen to call recordings and voicemails directly inside the app. * Smart filtering to instantly view only recordings or voicemails with one tap. **4. Streamlined Active Call Experience** * Clean in-call control center with Mute, Keypad, Speaker, Hold, and Call Transfer. * Real-time status indicators (Ringing, Connected, On-Hold) and live duration timers. **5. Integrated Contact Management** * Seamless contact lookup with fast search across names, phone numbers, and job titles. * Quick-action shortcuts to dial or text contacts instantly from your address book. * Create and update contact details on the fly. **6. Automated CRM & Workspace Sync** * Keep your entire organization in sync—calls, texts, and customer notes link back to your Valstorm CRM workspace automatically. * Never miss a sale or service request while out of the office! --- *Note: An active Valstorm / ValPhone account is required to use this application.*
Screenshots
Verdict
The clearest difference is rating: ValPhone at 5.0 against SMS's 4.2. ValPhone also leads on update cadence (fortnightly vs every 5 weeks) and iOS requirement (15.1 vs 17.0). SMS's advantage is ratings volume (39 vs 1) and monetization model (free vs ad-supported). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
ValPhone holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: SMS has 39 ratings behind it against 1, so its average is the more settled of the two.
SMS ships an update every 5 weeks, ValPhone fortnightly. The most recent releases landed on September 9, 2026 and September 16, 2026 respectively.
| Parameter | SMS | ValPhone |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (39 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 21.1% of reviews | — |
| Number of ratings | 39 — better | 1 |
| Update frequency | Every 5 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 58 MB | 29 MB |
| Age rating | 4+ | 17+ |
| Developer | Screen Magic Mobile Media Inc | Valstorm LLC |
Customer experience
SMS
ValPhone
In-app purchases
SMS
No in-app purchases
ValPhone
No in-app purchases








