FitnessRec vs MacroFactor
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FitnessRec
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Every signal. One place. FitnessRec is a diary for your whole body. Workouts, food, sleep, labs, wearables and the compounds you take are logged in one place, connected to each other, and explained by an AI assistant that has actually read your data. THE DIARY • Five tabs, one day: nutrition, workouts, body, supplements and biology, so a bad night's sleep sits right next to the session that caused it. • Food down to the micronutrient: six million foods, barcode and photo scans, recipes, meal plans, fasting and daily targets. • Workouts as programs, live sessions and completed sets, logged on your iPhone or straight from the Apple Watch on your wrist. • Body measurements, weight, body composition, progress photos and videos. BIOLOGY, FROM YOUR OWN BASELINES • Strain, recovery, sleep and stress scores computed from your own history, not from population averages. • HRV, resting heart rate, SpO₂, skin temperature, respiratory rate, blood pressure and glucose, with trends you can scrub day by day. • Sleep stages, heart rate, HRV and SpO₂ for every night. • An estimated biological age, and your ECG recordings with the rhythm result from the device that took them. All of these are estimates for your information, not a diagnosis. LABS AND DNA • Upload bloodwork, DXA scans and genetic tests. Results are mapped to the metrics they change and kept next to everything else you track. COMPOUNDS • Log supplements and medications by dose and time, and see what is in your system right now with live concentration curves. • Check interactions against the literature, with sources, and factor in your pharmacogenomics when you upload a genetic test. AI ASSISTANT • Chat or talk by voice with an assistant that reads your diary before it answers. Ask it to explain a score, compare weeks or draft a program from your history. FLOW STUDIO • Wire metrics, device sources, formulas and AI steps into flows on a canvas. Run them on demand, pin the result to your diary, or share it. DEVICES • Health data flows in from Apple Health and from your watch, ring, scale, cuff and glucose monitor. Widgets and watch faces keep today's numbers one glance away. PROGRESS AND PEOPLE • Personal records, strength standards and analytics. • A feed and messages for the people you train with, with reporting and blocking built in. PRIVATE MODE • Keep everything on your device. The same app, running fully local, and you can move back to the cloud whenever you want. PLANS The diary, device sync and charts are free. Gold unlocks the AI assistant, the deeper compound tools and unlimited progress media. Subscriptions are billed to your Apple ID account, renew automatically unless cancelled at least 24 hours before the end of the current period, and can be managed in your account settings after purchase. YOUR DATA Your health data is stored in your account and used to power the app's features. Cloud AI features are optional and off until you enable them; a request sends only the data needed to answer it to the AI providers named in the app, and none of them use your data to train their models. Apple Health data is never used for advertising. Full detail in the privacy policy. Terms of Use: https://fitnessrec.com/termsofuse Privacy Policy: https://fitnessrec.com/privacypolicy Note: This app integrates with the Apple Health app. With your permission it reads workouts, steps, distance, energy, heart rate, heart rate variability, blood oxygen, respiratory rate, sleep, wrist temperature, blood pressure, body measurements, ECG recordings and reproductive health data for your diary and scores, and writes the workouts and nutrition you log here back to Apple Health.
MacroFactor
This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.
- Dynamic metabolism adaptation
- Personalized macro and calorie targets
- Verified food database
- Barcode scanner
- Weekly coaching check-ins
- Micronutrient tracking
- Weight trend insights
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MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
Screenshots
Verdict
The clearest difference is ads: MacroFactor at none against FitnessRec's shown. MacroFactor also leads on update cadence (every 8 days vs every 3 months) and chart position (#10 vs unranked). On price, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. FitnessRec sells 3 in-app purchases, starting at $4.99 per month and MacroFactor sells 11 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
FitnessRec ships an update every 3 months, MacroFactor every 8 days. The most recent releases landed on October 6, 2026 and October 16, 2026 respectively.
| Parameter | FitnessRec | MacroFactor |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.8 (23K ratings) — better |
| Positive reviews | — | 70.7% of reviews |
| Number of ratings | — | 23K — better |
| Update frequency | Every 3 months | Every 8 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | — | Free with in-app purchases |
| Best chart rank | — | #10 — better |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod, Apple Watch — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 213 MB | 238 MB |
| Age rating | 17+ | 9+ |
| Developer | PARSREC YAZILIM LIMITED SIRKETI | Stronger By Science Technologies LLC |
Bugs and requests
FitnessRec
Not enough reviews yet to summarise bugs or requests.
MacroFactor
Reported bugs
2 issues- Disappearing food entries
- Inconsistent syncing with Apple Health
Requested features
5 requests- Apple Watch integration
- Micronutrient tracking
- Ability to edit database entries
- Improved barcode scanning for international users
- Customizable dashboard and widgets
In-app purchases
FitnessRec
- Monthly Gold Subscription$4.991 Month
- Gold Subscription$24.991 Year
- Professional Subscription$24.991 Month
MacroFactor
- Monthly Subscription14 Days trial$9.991 Month
- Monthly Subscription7 Days trial$11.991 Month
- Monthly Subscription$11.991 Month
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- Monthly Subscription14 Days trial$11.991 Month
- Semiannual Subscription7 Days trial$47.996 Months
- Semiannual Subscription14 Days trial$47.996 Months
- Annual Subscription14 Days trial$59.991 Year
- Annual Subscription7 Days trial$59.991 Year
- Annual Subscription7 Days trial$71.991 Year
- Annual Subscription14 Days trial$71.991 Year
- Annual Subscription Bundle$89.991 Year
Questions
Is FitnessRec free?
Is MacroFactor free?
Do FitnessRec or MacroFactor have ads?
Which is updated more often, FitnessRec or MacroFactor?
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