MacroFactor vs Calorie Counter by Numify
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MacroFactor
This app uses a dynamic algorithm to adapt your calorie and macro targets based on your metabolism and progress. It offers tools for quick food logging, a verified database, and personalized coaching to help you achieve sustainable diet goals without stress or rigidity.
- Dynamic metabolism adaptation
- Personalized macro and calorie targets
- Verified food database
- Barcode scanner
- Weekly coaching check-ins
- Micronutrient tracking
- Weight trend insights
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MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
Calorie Counter by Numify
Effortlessly track your food intake and nutritional information with an AI-powered scanner that recognizes meals from photos. Get personalized calorie and macro plans to support weight loss, muscle gain, or maintenance.
- AI Food Scanner for instant nutritional info
- Barcode scanner for packaged foods
- Personalized calorie and macro calculator
- Macro tracker with custom diet plans
- Water intake tracker
- Weight progress tracker
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Looking to make reaching your weight goals easier and faster? Welcome to Calorie Counter by Numify — your all-in-one nutrition companion for smarter eating, healthier habits, and lasting results. Weight management starts with understanding your nutrition. Numify turns calories, macros, and daily habits into clear, actionable insights, helping you make informed decisions without overcomplicating food tracking. Our philosophy is simple: it's always better to log calories and macros — even if it's not perfect — than not to log them at all. By making tracking quick, simple, and forgiving, Numify helps you stay consistent, because lasting results come from the habits you can maintain. Everything you need to understand your nutrition, build healthier habits, and reach your goals: SMART AI FOOD RECOGNITION Take a photo of your meal and instantly get detailed nutrition information. Log meals faster with AI-powered recognition, voice input, and easy editing. BARCODE & NUTRITION LABEL SCANNER Scan barcodes and nutrition labels to quickly log packaged foods without manual searching. EXTENSIVE FOOD DATABASE Access a constantly updated database of 5+ million foods and 100,000+ restaurant items with accurate nutrition information. SCIENCE-BACKED CALORIE CALCULATOR Get a personalized calorie budget based on your body, activity level, and goals using scientifically validated calculations. APPLE HEALTH INTEGRATION Sync workouts, steps, weight, and activity from Apple Health to get a complete view of your daily progress. ACTIVITY TRACKING Track your daily movement and understand how activity affects your calorie goals. CUSTOM CALORIE & MACRO GOALS Set personalized targets for calories, protein, carbs, and fats — or let Numify create a plan that fits your goals. AI NUTRITION COACH Get personalized nutrition advice, meal ideas, and workout tips from your AI-powered health assistant. PERSONALIZED MEAL PLANS Choose meal plans that match your goals and preferences, including Low-Calorie, Keto, Vegan, Mediterranean, and High-Protein options. RECIPES & NUTRITION INSIGHTS Discover healthy recipes, create your own meals, and explore nutrition insights to build better habits. WEIGHT & PROGRESS TRACKING Track your weight over time and visualize your progress with detailed charts. DAILY DASHBOARD View your calories, macros, activity, and nutrition progress in one simple overview. HOME SCREEN WIDGETS Monitor your daily goals and progress directly from your Home Screen. WATER TRACKER Track your daily water intake and stay consistent with your hydration goals. Transform your relationship with food, fitness, and healthy living with Calorie Counter by Numify. Download now and start building healthier habits — one meal at a time. - Terms of Use: https://wellness.municorn.com/terms?app=calorie-counter - Privacy Policy: https://wellness.municorn.com/privacy?app=calorie-counter - CCPA: https://wellness.municorn.com/ccpa?app=calorie-counter - Privacy Supplement: https://wellness.municorn.com/privacy-supplement?app=calorie-counter For any questions or inquiries, please contact us at cc-support@municorn.com
Screenshots
Verdict
MacroFactor and Calorie Counter by Numify both sit at 4.8 stars, but that hides the real split: 71% of MacroFactor's written reviews are positive against 45% of Calorie Counter by Numify's. MacroFactor also leads on device support (4 vs 1) and chart position (#9 vs #34). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MacroFactor sells 11 in-app purchases, starting at $9.99 per month and Calorie Counter by Numify sells 22 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.8 for MacroFactor against 4.7 for Calorie Counter by Numify. Both are backed by a comparable volume of ratings — 23K and 42K respectively. Written reviews are what separate them: 71% of MacroFactor's written reviews are positive against 45% of Calorie Counter by Numify's.
MacroFactor ships an update every 8 days, Calorie Counter by Numify weekly. Both last shipped on October 13, 2026.
| Parameter | MacroFactor | Calorie Counter by Numify |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (23K ratings) — better | 4.7 (42K ratings) |
| Positive reviews | 70.7% of reviews — better | 45.3% of reviews |
| Number of ratings | 23K | 42K — better |
| Update frequency | Every 8 days | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #9 — better | #34 |
| Devices | iPhone, iPad, iPod, Apple Watch — better | iPhone |
| Requires iOS | 15.6 — better | 17.5 |
| Further details — not scored | ||
| Size | 238 MB | 256 MB |
| Age rating | 9+ | 12+ |
| Developer | Stronger By Science Technologies LLC | Municorn Limited |
Customer experience
MacroFactor
Calorie Counter by Numify
User reviews
MacroFactor
From 23K App Store ratingsWhat we love
- 🚀 Easy to use
- 🔍 Detailed analytics and data
- 🤖 Intelligent algorithm adjustments
- 👍 Flexible and customizable
- 💯 Comprehensive food database
Room to improve
- 🔍 Limited food database for some regions
- 🤔 Steep learning curve for some users
- 💰 Subscription-based model
- 🤖 Occasional inaccuracies in AI-generated entries
- 🔀 Convoluted navigation in some areas
Calorie Counter by Numify
From 42K App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Helpful for tracking calories and macros
- 🚀 Convenient barcode scanning
- 👍 Intuitive interface
- 🚀 Streamlined calorie tracking
Room to improve
- 🐛 Inaccurate calorie/macro data
- 🔒 Paywall for key features
- 🔒 Limited free version
- 🐛 Barcode scanner issues
- 🐛 Inability to manually adjust macros
Bugs and requests
MacroFactor
Reported bugs
2 issues- Disappearing food entries
- Inconsistent syncing with Apple Health
Requested features
5 requests- Apple Watch integration
- Micronutrient tracking
- Ability to edit database entries
- Improved barcode scanning for international users
- Customizable dashboard and widgets
Calorie Counter by Numify
Reported bugs
3 issues- Subscription issues and billing problems
- Date/time tracking inaccuracies
- Inconsistent data display
Requested features
5 requests- Integration with fitness trackers
- Ability to save custom meals/recipes
- More granular macro tracking options
- Improved barcode database
- Customizable goals and settings
In-app purchases
MacroFactor
- Monthly Subscription14 Days trial$9.991 Month
- Monthly Subscription7 Days trial$11.991 Month
- Monthly Subscription$11.991 Month
Show 8 moreShow fewer
- Monthly Subscription14 Days trial$11.991 Month
- Semiannual Subscription7 Days trial$47.996 Months
- Semiannual Subscription14 Days trial$47.996 Months
- Annual Subscription14 Days trial$59.991 Year
- Annual Subscription7 Days trial$59.991 Year
- Annual Subscription7 Days trial$71.991 Year
- Annual Subscription14 Days trial$71.991 Year
- Annual Subscription Bundle$89.991 Year
Calorie Counter by Numify
- Premium features$3.997 Days
- Calorie Calculator: Track Food$5.997 Days
- Plus$5.997 Days
Show 19 moreShow fewer
- Calorie Counter Plus3 variants$6.997 Days
- Plus3 Days trial2 variants$9.997 Days
- Premium$9.997 Days
- Calorie Counter Plus2 variants$19.991 Month
- Calorie Counter Plus, Limited Offer$19.991 Year
- Calorie Counter & Food Tracker$24.993 Months
- Plus$29.993 Months
- Calorie Counter & Food Tracker3 Days trial$29.993 Months
- Premium$29.993 Months
- Food, Calorie & Macro Counter$29.993 Months
- Plus$39.993 Months
- Premium features$49.991 Year
- Calorie Counter Plus2 variants$59.991 Year
- Plus3 Days trial$59.993 Months
- Calorie Counter & Food Tracker$59.991 Year
- Plus$69.991 Year
- Calorie Counter & Food Tracker3 Days trial$69.991 Year
- Premium$69.991 Year
- Calorie Counter & Food Tracker$69.991 Year
Questions
Is MacroFactor free?
Is Calorie Counter by Numify free?
Which has better reviews, MacroFactor or Calorie Counter by Numify?
Do MacroFactor or Calorie Counter by Numify have ads?
Which is updated more often, MacroFactor or Calorie Counter by Numify?
Which is more popular, MacroFactor or Calorie Counter by Numify?
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