Theory vs CB2
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Theory
Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.
- Discover collections
- Shop exclusive styles
- Save items to Wish List
- Check order status
- Find store locations
- Receive sale notifications
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Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.
CB2
Discover and shop for modern furniture and home decor with a focus on quality materials and timeless design. Explore exclusive collections, visualize items in your space using AR, and manage gift registries.
- Streamlined shopping for modern furniture
- Exclusive product collections
- Augmented Reality (AR) tool to see furniture in your space
- Create and manage gift registries
- In-store item availability and care information
- Store locator and directions
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Well made is always worth it. Stunning materials, timeless quality, best-in-class partners—at CB2, we’re on a mission to create collections that set the bar. Rather than following trends, we source pieces that inspire and excite. Our teams search for rare and interesting marbles, beautiful textiles, rich woods and luxurious metals in order to create pieces to buy now and love forever. We collaborate with product designers and artists from all over the globe, inviting new and distinct voices to the conversation while drawing on a range of references and inspirations that span decades and cross borders to create a signature point of view. What you’ll love about our app: - Streamlined shopping for modern furniture and home decor at the click of a button - A first look at exclusive pieces you won't find anywhere else - Sign in or create an account to shop personalized products and recommendations - Create lists of favorites and save them to review later on our app, website or in-store - Find out if an item is displayed at your local store, care information, and more – See furniture in your space with our easy AR tool - Save contact and payment information for faster, easier checkout - Trade Program members enjoy automatic discounts seamlessly applied at checkout - Find your nearest CB2 store and get hours and directions - Easy curbside or in-store order pickup—including gift orders—at your local store The Registry Experience: - Easily create, customize, and edit your gift registry - Get real-time alerts when gifts are purchased from your registry - Scan barcodes in-store to easily see product information and add to your registry or wishlist - Take advantage of 15% off your registry right in-app for 6 months after your event
Screenshots
Verdict
The clearest difference is rating: CB2 at 4.9 against Theory's 4.6. CB2 also leads on review sentiment (36% vs 18%) and update cadence (every 3 weeks vs every 2 months). Theory's advantage is iOS requirement (15.1 vs 17.0). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CB2 holds the better App Store score, 4.9 against 4.6. Both are backed by a comparable volume of ratings — 912 and 844 respectively. Written reviews point the same way: 18% of Theory's written reviews are positive against 36% of CB2's.
Theory ships an update every 2 months, CB2 every 3 weeks. The most recent releases landed on September 29, 2026 and September 28, 2026 respectively.
| Parameter | Theory | CB2 |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (912 ratings) | 4.9 (844 ratings) — better |
| Positive reviews | 17.7% of reviews | 35.7% of reviews — better |
| Number of ratings | 912 — better | 844 |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 33 MB | 151 MB |
| Age rating | 4+ | 4+ |
| Developer | Theory LLC | Crate and Barrel |
Customer experience
Theory
CB2
User reviews
Theory
From 912 App Store ratingsWhat we love
- 🚀 Fast and easy to navigate
- 👍 Intuitive and user-friendly
- 💡 Useful features like wishlist and in-app discounts
Room to improve
- 🐛 Frequent crashes and glitches
- ⏱️ Slow loading times and performance issues
- 🔍 Inconsistent search and filtering functionality
- 🔑 Difficulty signing in and account management
- 💰 Promo codes and discounts not working as expected
CB2
From 844 App Store ratingsWhat we love
- 💎 Modern, affordable, and timeless design aesthetic
- 👍 Better than website experience for browsing
- 💡 Augmented reality feature for visualizing furniture
- 🛍️ Convenient mobile shopping experience
- ✨ High-quality, cohesive product selection
Room to improve
- 🐛 AR 'View in my room' feature displays furniture in black space
- 🐛 Curbside pickup check-in functionality broken
- 🐛 Reviews section shows blank white space
- 🐛 Search functionality returns irrelevant results
- 🐛 Favorites and add-to-cart buttons frequently fail
Bugs and requests
Theory
Reported bugs
4 issues- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions
Requested features
5 requests- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options
CB2
Reported bugs
8 issues- AR feature shows furniture floating in black space instead of room view
- Curbside pickup check-in does not work
- Reviews section displays blank white space
- Search returns irrelevant products for basic keywords
- Add to cart and favorites buttons malfunction intermittently
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- Saved items disappear and are replaced by unselected items
- App crashes or freezes when loading cards
- iPad display renders app content too small
Requested features
4 requests- Ability to delete saved lists and clear clutter
- iPad optimization for better display scaling
- Background music/audio app compatibility
- Improved autofill for login from website
In-app purchases
Theory
No in-app purchases
CB2
No in-app purchases









