Equinox+ vs 23andMe
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Equinox+
Access expert-led fitness classes from renowned instructors anytime, anywhere. Enjoy immersive content, track your progress, and sync with health data. Enhance your physical and digital wellness journey.
- Expert instructor-led classes
- On-demand and live sessions
- Immersive audio and video
- Calendar syncing
- Progress tracking
- Apple HealthKit integration
- Multi-device streaming
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Equinox presents: Equinox+. Unrivaled access to expert instructors from Equinox, HeadStrong and more. Wherever you are. Whenever you’re ready. Download the Equinox+ app to get a complimentary 7-day trial to the digital experience.* Enhance your experience and sign up for Equinox club membership, or purchase a SoulCycle at-home bike and receive complimentary access. Features Unrivaled Instructors: Unlimited access to instructors from Equinox, PURE Yoga, Precision Run, and HeadStrong with on-demand and special live classes. Immersive content: Transport yourself to the front row of class with immersive audio and video guidance, high-quality class content, multi-camera views and concert-grade lighting. Schedule anytime: Take charge of your own itinerary by scheduling classes and syncing them to your calendar. Track progress: Log your activities and achievements. Sync with Apple HealthKit to access heart rate and biometric data. Complete challenges to unlock special badges and achievements. Stream everywhere: Equinox+ is available on your mobile device, web, and tablet. Maximize your membership: As an Equinox club member, experience seamlessly integrated physical and digital offerings. Access our world-class personal trainers, industry-best group fitness classes and state-of-the-art spas through the app. Equinox+ Wherever you are. Whenever you’re ready. *Membership Terms You will be charged with a recurring transaction through your iTunes account starting at the end of your complimentary trial (unless you cancel during the trial). Payment automatically renews unless you cancel your subscription at least 24 hours before the end of the current subscription month. You can manage your subscription or cancel anytime by accessing your iTunes account. See the Equinox+ Terms for more details. Privacy Policy: https://www.equinoxplus.com/privacy Terms and Conditions: https://www.equinoxplus.com/terms California Consumer Privacy Statement: https://www.equinox.com/privacy#YOUR_CALIFORNIA_PRIVACY
23andMe
Explore your genetic makeup to uncover your ancestry and gain personalized health insights. Connect with DNA relatives and access premium reports for a deeper understanding of your health journey. Requires purchasing a kit and submitting a saliva sample.
- Ancestry exploration with 3000+ regions
- Personalized health insights
- Connect with DNA relatives
- Premium health and ancestry reports
- Track sample progress
- Participate in research
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Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more. ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions. HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹ 23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.² 23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³ PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options for your genetic data. RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries. HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports. NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more. TERMS OF SERVICE US (https://www.23andme.com/legal/terms-of-service) UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service) Canada (https://www.23andme.com/en-ca/legal/terms-of-service/) All other countries (https://www.23andme.com/en-int/legal/terms-of-service/) Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy) AVAILABILITY ¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden. ² 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations. ³ Total Health Membership not available to residents of AL, GA, HI, LA, MS, NJ, NY, RI, SC, TN, and US territories. *The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report. **Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).
Screenshots
Verdict
The clearest difference is in-app purchases: 23andMe at none against Equinox+'s 1. 23andMe also leads on ratings volume (562K vs 45K) and review sentiment (40% vs 28%). Equinox+'s advantage is ads (none vs shown) and device support (4 vs 2). On price, rating, update cadence and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Equinox+ sells 1 in-app purchase, starting at $39.99 per month. 23andMe asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.7 for Equinox+ against 4.8 for 23andMe. That said, the two scores are not equally well evidenced: 23andMe has 562K ratings behind it against 45K, so its average is the more settled of the two. Written reviews are what separate them: 28% of Equinox+'s written reviews are positive against 40% of 23andMe's.
Equinox+ ships an update fortnightly, 23andMe weekly. Both last shipped on November 12, 2026.
| Parameter | Equinox+ | 23andMe |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (45K ratings) | 4.8 (562K ratings) — better |
| Positive reviews | 28.1% of reviews | 39.8% of reviews — better |
| Number of ratings | 45K | 562K — better |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 18.0 |
| Further details — not scored | ||
| Size | 145 MB | 106 MB |
| Age rating | 4+ | 12+ |
| Developer | Equinox | 23andMe, Inc. |
Customer experience
Equinox+
23andMe
User reviews
Equinox+
From 45K App Store ratingsWhat we love
- 🚀 Easy to use
- 💡 Great gym app
- 👍 Convenient features
- 🔒 Secure check-in
Room to improve
- 🐛 Glitchy and unreliable
- 🔋 Battery draining
- 👎 Confusing interface
- 🕰️ Slow performance
23andMe
From 562K App Store ratingsWhat we love
- 🚀 Detailed ancestry and health reports
- 👍 Easy to navigate app
- 🎉 Found biological family members
- 💡 Interesting genetic insights
- 🧬 Confirmed family history
Room to improve
- 🐛 Buggy app performance
- 📤 Difficult to download raw data
- 💰 Expensive subscription fees
- 🔍 Lacking in-depth ancestry details
- 🚫 Does not recognize Palestinian ancestry
Bugs and requests
Equinox+
Reported bugs
4 issues- App crashes frequently
- Booking issues and errors
- Inconsistent data sync
- Compatibility problems with newer devices
Requested features
4 requests- Search functionality for on-demand classes
- Apple Watch integration
- Calendar sync for booked classes
- Instructor search and filtering
23andMe
Reported bugs
4 issues- App crashes and freezes frequently
- Relatives not showing up in family tree
- Messaging functionality unreliable
- Inconsistent data updates across user profiles
Requested features
4 requests- Improved family tree functionality
- More detailed regional ancestry breakdowns
- Better messaging and relative connection features
- Ability to view health reports without additional fees
In-app purchases
Equinox+
- Equinox+7 Days trial$39.991 Month
23andMe
No in-app purchases


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