Comparison

Mailchimp Email Marketing vs Manychat

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

Manychat

Automate social media engagement and sales from your phone. Respond to comments, DMs, and story mentions instantly across multiple platforms. Turn social interactions into revenue with built-in sales tools.

Highlights
  • Automated replies to comments and story mentions
  • Centralized inbox for all DMs
  • Prebuilt automation flows
  • Live chat for instant responses
  • Message templates for quick replies
  • Sales tracking and conversion tools
Features
Currently charting
Read full description

YOUR SOCIAL SUPERPOWER — IN YOUR POCKET Grow your reach. Engage instantly. Turn comments into customers. Manychat is your all-in-one automation tool to stay personal at scale, never miss a message, and convert social engagement into sales — right from your phone. We work with Instagram, WhatsApp, Facebook Messenger, GROW: BUILD A REAL AUDIENCE THAT STICKS Stop playing the algo’s game. Start growing with tools that actually catch engagement and boost reach. Automatically reply to story mentions, post comments, or reel replies — so your followers keep coming back for more. - Prebuilt automations for posts, comments, messages, and stories - Auto-respond to engagement that would otherwise get buried or move on - Preview and launch new flows in seconds ENGAGE: STAY PERSONAL AT SCALE What if you never missed another message? Manage all your DMs from Instagram, TikTok, Facebook, WhatsApp, Telegram, and more — in one app. Set default replies, answer FAQs, and send offers or freebies in real time. - Live Chat lets you reply instantly (or assign to your team) - Message templates for fast responses with your personality - Push notifications keep you in the loop - Don’t switch between apps - centralize all convos in Manychat SELL: TURN ATTENTION INTO REVENUE Tired of likes and comments that never convert? Set up automations that guide your audience from curiosity to conversion. - Quickly drop affiliate links and discount codes - Capture emails, phone numbers, or any other info you need from users with ease - Track clicks, opens, and conversions directly in the app - Iterate quickly with on-the-go performance stats START FREE Sign up with your social handle or email. Get your time back — and let your socials finally start working for you. Privacy Policy: https://manychat.com/privacy.html Terms of Use (EULA): https://manychat.com/legal/tos

Screenshots

Mailchimp Email Marketing4 screens
Manychat4 screens

Verdict

The call

The clearest difference is rating: Mailchimp Email Marketing at 4.9 against Manychat's 4.3. Mailchimp Email Marketing also leads on in-app purchases (none vs 4) and review sentiment (60% vs 39%). Manychat's advantage is chart position (#33 vs unranked). On price, update cadence, ads and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Manychat sells 4 in-app purchases, starting at $17.00 per month. Mailchimp Email Marketing asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.3. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 2.2K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 39% of Manychat's.

UpkeepUpdate frequency

Mailchimp Email Marketing ships an update fortnightly, Manychat every 8 days. The most recent releases landed on October 28, 2026 and October 26, 2026 respectively.

Scorecard5 real differences · 6 level
Mailchimp Email Marketing versus Manychat: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingManychat
PriceFreeFree
Rating4.9 (52K ratings) — better4.3 (2.2K ratings)
Positive reviews59.7% of reviews — better39.1% of reviews
Number of ratings52K — better2.2K
Update frequencyFortnightlyEvery 8 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFreemiumFree with in-app purchases
Best chart rank—#33 — better
DevicesiPhone, iPad — betteriPhone
Requires iOS17.017.0
Further details — not scored
Size235 MB105 MB
Age rating17++4
DeveloperIntuit Inc.Manychat

Customer experience

Mailchimp Email Marketing

All ratings51,713 ratings
Positive97.7%
Neutral1.5%
Negative0.9%
Written reviews862 reviews
Positive59.7%
Neutral8.5%
Negative31.8%

Manychat

All ratings2,157 ratings
Positive80.0%
Neutral3.6%
Negative16.4%
Written reviews741 reviews
Positive39.1%
Neutral7.3%
Negative53.6%

User reviews

Mailchimp Email Marketing

From 52K App Store ratings

What we love

  • 💻 Convenient mobile app
  • 📊 Helpful analytics and reporting
  • 🎨 Easy-to-use design tools
  • 🤝 Good for small businesses
  • 🚀 Powerful marketing automation

Room to improve

  • 🐛 Buggy and unreliable mobile app
  • 🔍 Limited functionality on mobile
  • 💸 Expensive pricing tiers
  • 🤖 Poor customer support
  • 🔒 Account deactivation issues

Manychat

From 2.2K App Store ratings

What we love

  • 🚀 Efficient automation
  • 👍 Easy to use
  • 💡 Helpful for business growth
  • 🔒 Secure platform
  • 🤖 Powerful chatbot features

Room to improve

  • 🐛 Glitchy app performance
  • 🔍 Difficult to manage accounts
  • 💸 Expensive subscription
  • 🚫 Poor customer support
  • ⚠️ Unreliable functionality

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

Manychat

Reported bugs

5 issues
  • Inability to connect social media accounts
  • Automation failures and delays
  • Inconsistent app behavior
  • Syncing issues between web and mobile
  • Unexpected account lockouts

Requested features

5 requests
  • Ability to delete accounts and contacts
  • Improved mobile app experience
  • Better integration with other platforms
  • More customization options
  • Enhanced notification system

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

4 purchases

Manychat

Subscriptions4
  • Essential – Monthly14 Days trial$17.001 Month
  • Pro – Monthly14 Days trial$39.001 Month
  • Essential – Yearly14 Days trial$169.001 Year
Show 1 more
  • Pro – Yearly14 Days trial$349.001 Year

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is Manychat free?
Manychat is free to download, with in-app purchases available.
Which has better reviews, Mailchimp Email Marketing or Manychat?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Manychat averages 4.3 from 2.2K ratings.
Do Mailchimp Email Marketing or Manychat have ads?
Neither Mailchimp Email Marketing nor Manychat shows ads.
Which is updated more often, Mailchimp Email Marketing or Manychat?
Mailchimp Email Marketing ships an update fortnightly, and Manychat every 8 days. Most recently, Mailchimp Email Marketing was updated on October 28, 2026 and Manychat on October 26, 2026.

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