Comparison

Mailchimp Email Marketing vs MailerLite Classic Manager

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

MailerLite Classic Manager

Manage email campaigns, subscribers, and forms from your mobile device. Track campaign performance, schedule sends, and add new subscribers on the go. Review engagement metrics for groups, segments, and automated workflows.

Highlights
  • Campaign performance review
  • Subscriber engagement tracking
  • Schedule campaigns
  • Add subscribers on the fly
  • Form conversion rate review
  • Automated workflow engagement
Read full description

With the MailerLite iOS app, you can stay connected to your subscribers and your campaign activity while on the go. - The dashboard gives you a high-level overview of your subscriber engagement. - Review the performance of your sent campaigns. - Schedule your completed draft campaigns for now or later with the app. - Preview or cancel campaigns waiting in the outbox. - Review subscriber engagement. - Add new subscribers on the fly. - Review the performance of your groups or segments. - Review conversion rates of your forms (popups, embedded, promotions) - Review the engagement of your automated workflows. - Review campaign survey results. - Review campaign e-commerce results. - Quickly switch accounts

Screenshots

Mailchimp Email Marketing4 screens
MailerLite Classic Manager4 screens

Verdict

The call

The clearest difference is rating: Mailchimp Email Marketing at 4.9 against MailerLite Classic Manager's 4.4. Mailchimp Email Marketing also leads on ratings volume (52K vs 77) and update cadence (fortnightly vs every 2 months). MailerLite Classic Manager's advantage is monetization model (free vs freemium) and iOS requirement (15.0 vs 17.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.4. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 77, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 50% of MailerLite Classic Manager's.

UpkeepUpdate frequency

Mailchimp Email Marketing ships an update fortnightly, MailerLite Classic Manager every 2 months. The most recent releases landed on November 12, 2026 and November 3, 2026 respectively.

Scorecard6 real differences · 4 level
Mailchimp Email Marketing versus MailerLite Classic Manager: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingMailerLite Classic Manager
PriceFreeFree
Rating4.9 (52K ratings) — better4.4 (77 ratings)
Positive reviews59.7% of reviews — better50.0% of reviews
Number of ratings52K — better77
Update frequencyFortnightly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.0 — better
Further details — not scored
Size235 MB8 MB
Age rating17+4+
DeveloperIntuit Inc.MailerLite, Inc.

Customer experience

Mailchimp Email Marketing

All ratings51,713 ratings
Positive97.7%
Neutral1.5%
Negative0.9%
Written reviews862 reviews
Positive59.7%
Neutral8.5%
Negative31.8%

MailerLite Classic Manager

All ratings76 ratings
Positive85.5%
Neutral3.9%
Negative10.5%
Written reviews30 reviews
Positive50.0%
Neutral3.3%
Negative46.7%

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

MailerLite Classic Manager

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

MailerLite Classic Manager

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is MailerLite Classic Manager free?
MailerLite Classic Manager is free to download, with no in-app purchases.
Which has better reviews, Mailchimp Email Marketing or MailerLite Classic Manager?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while MailerLite Classic Manager averages 4.4 from 77 ratings.
Do Mailchimp Email Marketing or MailerLite Classic Manager have ads?
Neither Mailchimp Email Marketing nor MailerLite Classic Manager shows ads.
Which is updated more often, Mailchimp Email Marketing or MailerLite Classic Manager?
Mailchimp Email Marketing ships an update fortnightly, and MailerLite Classic Manager every 2 months. Most recently, Mailchimp Email Marketing was updated on November 12, 2026 and MailerLite Classic Manager on November 3, 2026.

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