Express vs H&M
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Express
Discover fashion tailored to your lifestyle with a wide selection of clothing and the latest trends. Manage your rewards, access exclusive offers, and enjoy a streamlined checkout experience.
- Access Express Insider rewards
- Exclusive offers
- Browse all styles and trends
- Faster checkout
- Inspires self-expression
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Tap into fashion that fits your lifestyle—with clothes designed with you, for you. Easily access: • Your Express Insider rewards & exclusive offers. • Every Express style & the latest trends. • Faster checkout & so much more. We inspire self-expression and create confidence so you can dream big and dress accordingly. #ExpressYou Tell us what you think. Send your feedback to: customerservice@express.com Disclaimer: Free Shipping & Returns offer is valid on orders placed at express.com for U.S. Standard Shipping. No promo code required to redeem free shipping, just select Standard Shipping during checkout. If an expedited shipping method is chosen, Second Day Delivery or Overnight Delivery, the stated shipping and handling fees will apply. Offer is subject to change without notice. Not valid on Express Marketplace items, Style Trial transactions or previous purchases. Gift cards are shipped separately from merchandise items; there is no shipping & handling charge for gift cards delivered via Standard Delivery. When a single order results in multiple shipments, the shipping and handling charge only applies to the first package shipped. There is no additional charge for subsequent shipments for the same order.
H&M
Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.
- Instant search for items
- Visual style discovery
- Save favorite items
- Membership rewards
- Real-time order tracking
- Restock alerts
- In-store item scanning
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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.
Screenshots
Verdict
The clearest difference is review sentiment: Express at 72% against H&M's 38%. H&M's advantage is rating (4.8 vs 4.5) and ratings volume (240K vs 23K). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
H&M holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 23K, so its average is the more settled of the two. Written reviews complicate that: 72% of Express's written reviews are positive against 38% of H&M's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly every 9 days. The most recent releases landed on September 25, 2026 and September 26, 2026 respectively.
| Parameter | Express | H&M |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (23K ratings) | 4.8 (240K ratings) — better |
| Positive reviews | 71.8% of reviews — better | 38.2% of reviews |
| Number of ratings | 23K | 240K — better |
| Update frequency | Every 9 days | Every 9 days |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | #88 — better |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 109 MB | 231 MB |
| Age rating | 12+ | 4+ |
| Developer | Express, Inc. | H&M |
Customer experience
Express
H&M
User reviews
Express
From 23K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality clothes
- 💳 Convenient rewards program
Room to improve
- 🐛 Glitchy and buggy app
- 🛒 Items disappearing from cart
- 🔍 Unreliable search and filters
- 🔑 Login and account issues
- 💳 Payment problems
H&M
From 240K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service
Room to improve
- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management
Bugs and requests
Express
Reported bugs
4 issues- App crashes frequently
- Back button disappearing
- Incorrect order processing and shipping
- Rewards and points not updating properly
Requested features
4 requests- Add wishlist or save for later feature
- Improve app stability and performance
- Better sync between app and website
- Provide more detailed product information
H&M
Reported bugs
4 issues- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information
Requested features
4 requests- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking
In-app purchases
Express
No in-app purchases
H&M
No in-app purchases
