Comparison

smg360 vs atmcd

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

atmcd

Stay connected with company news, documents, and colleagues. This tool offers a social collaboration space for personalized connections and communication within the organization.

Highlights
  • Latest company news
  • Access company documents
  • Follow colleagues
  • Social collaboration tool
  • Connect with others
Features
Read full description

Access to @mcd on the go. Featuring the latest company news, easy access to company documents, and follow people in the organization. Fully integrated with a new social collaboration tool, creating a fun and simple way for folks to connect with each other that’s two-way and more personable.

Screenshots

smg3604 screens
atmcd3 screens

Verdict

The call

The clearest difference is rating: smg360 at 3.8 against atmcd's 3.0. smg360 also leads on update cadence (monthly vs every 22 months) and review sentiment (29% vs 9%). atmcd's advantage is iOS requirement (14.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

smg360 holds the better App Store score, 3.8 against 3.0. That said, the two scores are not equally well evidenced: smg360 has 527 ratings behind it against 23, so its average is the more settled of the two. Written reviews point the same way: 29% of smg360's written reviews are positive against 9% of atmcd's.

UpkeepUpdate frequency

smg360 ships an update monthly, atmcd every 22 months. The most recent releases landed on September 15, 2026 and September 19, 2026 respectively.

Scorecard5 real differences · 5 level
smg360 versus atmcd: the parameters behind the verdict, then further details
Parametersmg360atmcd
PriceFreeFree
Rating3.8 (527 ratings) — better3.0 (23 ratings)
Positive reviews29.4% of reviews — better8.7% of reviews
Number of ratings527 — better23
Update frequencyMonthly — betterEvery 22 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.014.0 — better
Further details — not scored
Size16 MB7 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGMcDonald's Corporation

Customer experience

smg360

All ratings527 ratings
Positive67.7%
Neutral4.4%
Negative27.9%
Written reviews177 reviews
Positive29.4%
Neutral9.0%
Negative61.6%

atmcd

All ratings23 ratings
Positive47.8%
Neutral0.0%
Negative52.2%
Written reviews23 reviews
Positive8.7%
Neutral26.1%
Negative65.2%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

atmcd

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

atmcd

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is atmcd free?
atmcd is free to download, with no in-app purchases.
Which has better reviews, smg360 or atmcd?
smg360 is rated higher. smg360 averages 3.8 out of 5 from 527 ratings, while atmcd averages 3.0 from 23 ratings.
Do smg360 or atmcd have ads?
Neither smg360 nor atmcd shows ads.
Which is updated more often, smg360 or atmcd?
smg360 ships an update monthly, and atmcd every 22 months. Most recently, smg360 was updated on September 15, 2026 and atmcd on September 19, 2026.

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