Comparison

smg360 vs MUSA NLC

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

MUSA NLC

This app provides a comprehensive platform for managing and engaging with in-person and online events. Users can track schedules, receive updates, network with peers, and compete for points through engagement activities. It also facilitates connections with exhibitors and offers an event messaging system.

Highlights
  • Event schedule tracking
  • Real-time event updates
  • Peer networking
  • Leaderboard competition
  • Exhibitor connections
  • Event messaging system
Features
Read full description

The Murphy USA/QC Event mobile App is your all-access pass to in-person and online events providing support for your event from start to finish. Track your schedule, receive event updates and network with your peers all in one place. Climb the leaderboard and compete for points with your fellow attendees by completing engagement activities throughout the event. Connect with exhibitors at vendor shows through in-person and digital interactions while staying informed through the easy-to-use event messaging system

Screenshots

smg3604 screens
MUSA NLC4 screens

Verdict

The call

The clearest difference is rating: smg360 at 3.7 against MUSA NLC's 2.6. smg360 also leads on review sentiment (30% vs 0%) and update cadence (monthly vs every 13 months). MUSA NLC's advantage is iOS requirement (12.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

smg360 holds the better App Store score, 3.7 against 2.6. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 30% of smg360's written reviews are positive against 0% of MUSA NLC's.

UpkeepUpdate frequency

smg360 ships an update monthly, MUSA NLC every 13 months. The most recent releases landed on November 4, 2026 and November 2, 2026 respectively.

Scorecard5 real differences · 5 level
smg360 versus MUSA NLC: the parameters behind the verdict, then further details
Parametersmg360MUSA NLC
PriceFreeFree
Rating3.7 (531 ratings) — better2.6 (10 ratings)
Positive reviews30.1% of reviews — better0.0% of reviews
Number of ratings531 — better10
Update frequencyMonthly — betterEvery 13 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.012.0 — better
Further details — not scored
Size17 MB17 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGMurphy USA Inc

Customer experience

smg360

All ratings531 ratings
Positive67.4%
Neutral4.3%
Negative28.2%
Written reviews216 reviews
Positive30.1%
Neutral11.1%
Negative58.8%

MUSA NLC

All ratings8 ratings
Positive50.0%
Neutral0.0%
Negative50.0%
Written reviews5 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

MUSA NLC

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

MUSA NLC

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is MUSA NLC free?
MUSA NLC is free to download, with no in-app purchases.
Which has better reviews, smg360 or MUSA NLC?
smg360 is rated higher. smg360 averages 3.7 out of 5 from 531 ratings, while MUSA NLC averages 2.6 from 10 ratings.
Do smg360 or MUSA NLC have ads?
Neither smg360 nor MUSA NLC shows ads.
Which is updated more often, smg360 or MUSA NLC?
smg360 ships an update monthly, and MUSA NLC every 13 months. Most recently, smg360 was updated on November 4, 2026 and MUSA NLC on November 2, 2026.

Other comparisons