smg360 vs MUSA NLC
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
smg360
Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.
- Real-time data access
- Customer feedback reporting
- Actionable insights
- Brand experience improvement
- Multi-language support
Read full descriptionHide full description
For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.
MUSA NLC
This app provides a comprehensive platform for managing and engaging with in-person and online events. Users can track schedules, receive updates, network with peers, and compete for points through engagement activities. It also facilitates connections with exhibitors and offers an event messaging system.
- Event schedule tracking
- Real-time event updates
- Peer networking
- Leaderboard competition
- Exhibitor connections
- Event messaging system
Read full descriptionHide full description
The Murphy USA/QC Event mobile App is your all-access pass to in-person and online events providing support for your event from start to finish. Track your schedule, receive event updates and network with your peers all in one place. Climb the leaderboard and compete for points with your fellow attendees by completing engagement activities throughout the event. Connect with exhibitors at vendor shows through in-person and digital interactions while staying informed through the easy-to-use event messaging system
Screenshots
Verdict
The clearest difference is rating: smg360 at 3.7 against MUSA NLC's 2.6. smg360 also leads on review sentiment (30% vs 0%) and update cadence (monthly vs every 13 months). MUSA NLC's advantage is iOS requirement (12.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
smg360 holds the better App Store score, 3.7 against 2.6. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 30% of smg360's written reviews are positive against 0% of MUSA NLC's.
smg360 ships an update monthly, MUSA NLC every 13 months. The most recent releases landed on November 4, 2026 and November 2, 2026 respectively.
| Parameter | smg360 | MUSA NLC |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (531 ratings) — better | 2.6 (10 ratings) |
| Positive reviews | 30.1% of reviews — better | 0.0% of reviews |
| Number of ratings | 531 — better | 10 |
| Update frequency | Monthly — better | Every 13 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 17 MB | 17 MB |
| Age rating | 4+ | 4+ |
| Developer | Service Management Group, Inc. SMG | Murphy USA Inc |
Customer experience
smg360
MUSA NLC
Bugs and requests
smg360
Reported bugs
4 issues- Comments not loading properly
- Incorrect or outdated data displayed
- Constant log-out issues
- Blank screens and API errors
Requested features
4 requests- Customizable date ranges and reporting
- Push notifications for new feedback
- Improved organization and filtering of comments
- Ability to resolve cases directly in the app
MUSA NLC
Not enough reviews yet to summarise bugs or requests.
In-app purchases
smg360
No in-app purchases
MUSA NLC
No in-app purchases








