Comparison

smg360 vs Firstup

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

Firstup

This app connects employees with essential company information, fostering engagement and improving communication. It provides a centralized hub for news, updates, and resources, ensuring everyone stays informed and connected.

Highlights
  • Official source for workforce communications
  • Push notifications for news and tasks
  • Upload and share videos, photos, documents
  • Personalized user experience
  • Save and find important information
  • Comment and share content
  • Connect company employees
Features
Read full description

Firstup is a workforce communications app that helps companies reach employees with relevant, personalized information they need to do their best work. Firstup solves the problem of poor employee engagement by keeping all workers informed and connected. Employees have one place to find out what’s happening at work—no more searching through emails and intranets to get information. Companies have an easier, faster way to publish content and news and can measure how many employees engaged with their content. Why you’ll love Firstup: * An official source for all workforce communications—reach every worker with the information they need to know to do their best work. * Push notifications and reminders for breaking news or time-sensitive tasks * Ability to upload and share videos, photos, documents, or articles * Personalized user experience with profiles and the ability to choose channels to follow * A simple way to save and find important information with bookmarking and powerful search * The ability for users to comment and share * A powerful way to connect everyone at your company and create a better digital employee experience for all

Screenshots

smg3604 screens
Firstup4 screens

Verdict

The call

The clearest difference is monetization model: smg360 at free against Firstup's freemium. smg360 also leads on ratings volume (527 vs 133). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 3.8 for smg360 against 3.7 for Firstup. Both are backed by a comparable volume of ratings — 527 and 133 respectively. Written reviews are what separate them: 29% of smg360's written reviews are positive against 27% of Firstup's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. Both last shipped on October 11, 2026.

Scorecard2 real differences · 8 level
smg360 versus Firstup: the parameters behind the verdict, then further details
Parametersmg360Firstup
PriceFreeFree
Rating3.8 (527 ratings) — better3.7 (133 ratings)
Positive reviews29.4% of reviews — better26.9% of reviews
Number of ratings527 — better133
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFreemium
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.0 — better17.6
Further details — not scored
Size17 MB146 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGFirstup, Inc.

Customer experience

smg360

All ratings527 ratings
Positive67.7%
Neutral4.4%
Negative27.9%
Written reviews177 reviews
Positive29.4%
Neutral9.0%
Negative61.6%

Firstup

All ratings133 ratings
Positive64.7%
Neutral6.0%
Negative29.3%
Written reviews26 reviews
Positive26.9%
Neutral11.5%
Negative61.5%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

Firstup

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

Firstup

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is Firstup free?
Firstup is free to download, with no in-app purchases.
Which has better reviews, smg360 or Firstup?
smg360 is rated higher. smg360 averages 3.8 out of 5 from 527 ratings, while Firstup averages 3.7 from 133 ratings.
Do smg360 or Firstup have ads?
Neither smg360 nor Firstup shows ads.
Which is updated more often, smg360 or Firstup?
smg360 ships an update monthly, and Firstup monthly. Most recently, smg360 was updated on October 11, 2026 and Firstup on October 11, 2026.

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