smg360 vs Firstup
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
smg360
Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.
- Real-time data access
- Customer feedback reporting
- Actionable insights
- Brand experience improvement
- Multi-language support
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For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.
Firstup
This app connects employees with essential company information, fostering engagement and improving communication. It provides a centralized hub for news, updates, and resources, ensuring everyone stays informed and connected.
- Official source for workforce communications
- Push notifications for news and tasks
- Upload and share videos, photos, documents
- Personalized user experience
- Save and find important information
- Comment and share content
- Connect company employees
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Firstup is a workforce communications app that helps companies reach employees with relevant, personalized information they need to do their best work. Firstup solves the problem of poor employee engagement by keeping all workers informed and connected. Employees have one place to find out what’s happening at work—no more searching through emails and intranets to get information. Companies have an easier, faster way to publish content and news and can measure how many employees engaged with their content. Why you’ll love Firstup: * An official source for all workforce communications—reach every worker with the information they need to know to do their best work. * Push notifications and reminders for breaking news or time-sensitive tasks * Ability to upload and share videos, photos, documents, or articles * Personalized user experience with profiles and the ability to choose channels to follow * A simple way to save and find important information with bookmarking and powerful search * The ability for users to comment and share * A powerful way to connect everyone at your company and create a better digital employee experience for all
Screenshots
Verdict
The clearest difference is monetization model: smg360 at free against Firstup's freemium. smg360 also leads on ratings volume (527 vs 133). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 3.8 for smg360 against 3.7 for Firstup. Both are backed by a comparable volume of ratings — 527 and 133 respectively. Written reviews are what separate them: 29% of smg360's written reviews are positive against 27% of Firstup's.
Both ship on a similar rhythm, roughly monthly. Both last shipped on October 11, 2026.
| Parameter | smg360 | Firstup |
|---|---|---|
| Price | Free | Free |
| Rating | 3.8 (527 ratings) — better | 3.7 (133 ratings) |
| Positive reviews | 29.4% of reviews — better | 26.9% of reviews |
| Number of ratings | 527 — better | 133 |
| Update frequency | Monthly | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 17 MB | 146 MB |
| Age rating | 4+ | 4+ |
| Developer | Service Management Group, Inc. SMG | Firstup, Inc. |
Customer experience
smg360
Firstup
Bugs and requests
smg360
Reported bugs
4 issues- Comments not loading properly
- Incorrect or outdated data displayed
- Constant log-out issues
- Blank screens and API errors
Requested features
4 requests- Customizable date ranges and reporting
- Push notifications for new feedback
- Improved organization and filtering of comments
- Ability to resolve cases directly in the app
Firstup
Not enough reviews yet to summarise bugs or requests.
In-app purchases
smg360
No in-app purchases
Firstup
No in-app purchases









