Comparison

smg360 vs SM 45 Zebra

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

smg360

Access real-time customer feedback and data to improve brand experiences and drive loyalty. This app provides dynamic insights for quick action, available in over 40 languages.

Highlights
  • Real-time data access
  • Customer feedback reporting
  • Actionable insights
  • Brand experience improvement
  • Multi-language support
Features
Read full description

For SMG clients with a valid username and password, the smg360 reporting app provides real-time, dynamic access to customer feedback and other data sources for the purpose of taking fast action on insights that improve brand experiences and drive customer loyalty. The smg360 reporting app is available in over 40 languages. SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

About

SM 45 Zebra

This business app modernizes store operations with a mobile-first design, empowering associates to work efficiently. Managers can update schedules, assign tasks, and address real-time challenges directly from their smartphones or tablets, keeping them on the sales floor.

Highlights
  • Mobile-first intuitive design
  • Real-time task assignment
  • Labor schedule generation and editing
  • User detail updates
  • Leave request viewing
  • Customer engagement enhancement
Features
Read full description

The mobile-first design of the Zebra platform ensures that all solutions are intuitive and easy to use on any device. Store associates are empowered to work more efficiently, whether they are digital natives or not. Modernize your store solutions and keep associates engaged with customers in real time. Retailers want to keep their store leaders on the sales floor, helping customers and coaching associates. Thanks to its mobile-first design, the Zebra platform offers full functionality from wherever the manager is in the store; they can update labor schedules, assign tasks, and address real-time store execution challenges from a smart phone or tablet, instead of leaving the sales floor to check a computer. From a phone or tablet, users can: - Generate schedule or edit it as per real time requirements. - Update user details. - View leave requests.

Screenshots

smg3604 screens
SM 45 Zebra4 screens

Verdict

The call

The clearest difference is rating: smg360 at 3.7 against SM 45 Zebra's 1.7. smg360 also leads on review sentiment (29% vs 0%) and ratings volume (531 vs 23). SM 45 Zebra's advantage is update cadence (fortnightly vs monthly) and iOS requirement (15.6 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

smg360 holds the better App Store score, 3.7 against 1.7. That said, the two scores are not equally well evidenced: smg360 has 531 ratings behind it against 23, so its average is the more settled of the two. Written reviews point the same way: 29% of smg360's written reviews are positive against 0% of SM 45 Zebra's.

UpkeepUpdate frequency

smg360 ships an update monthly, SM 45 Zebra fortnightly. The most recent releases landed on November 1, 2026 and October 29, 2026 respectively.

Scorecard5 real differences · 5 level
smg360 versus SM 45 Zebra: the parameters behind the verdict, then further details
Parametersmg360SM 45 Zebra
PriceFreeFree
Rating3.7 (531 ratings) — better1.7 (23 ratings)
Positive reviews29.4% of reviews — better0.0% of reviews
Number of ratings531 — better23
Update frequencyMonthlyFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.6 — better
Further details — not scored
Size17 MB85 MB
Age rating4+4+
DeveloperService Management Group, Inc. SMGReflexis Systems Inc

Customer experience

smg360

All ratings531 ratings
Positive67.4%
Neutral4.3%
Negative28.2%
Written reviews177 reviews
Positive29.4%
Neutral9.0%
Negative61.6%

SM 45 Zebra

All ratings23 ratings
Positive17.4%
Neutral0.0%
Negative82.6%
Written reviews5 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

smg360

Reported bugs

4 issues
  • Comments not loading properly
  • Incorrect or outdated data displayed
  • Constant log-out issues
  • Blank screens and API errors

Requested features

4 requests
  • Customizable date ranges and reporting
  • Push notifications for new feedback
  • Improved organization and filtering of comments
  • Ability to resolve cases directly in the app

SM 45 Zebra

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

smg360

No in-app purchases

None

SM 45 Zebra

No in-app purchases

Questions

Is smg360 free?
smg360 is free to download, with no in-app purchases.
Is SM 45 Zebra free?
SM 45 Zebra is free to download, with no in-app purchases.
Which has better reviews, smg360 or SM 45 Zebra?
smg360 is rated higher. smg360 averages 3.7 out of 5 from 531 ratings, while SM 45 Zebra averages 1.7 from 23 ratings.
Do smg360 or SM 45 Zebra have ads?
Neither smg360 nor SM 45 Zebra shows ads.
Which is updated more often, smg360 or SM 45 Zebra?
smg360 ships an update monthly, and SM 45 Zebra fortnightly. Most recently, smg360 was updated on November 1, 2026 and SM 45 Zebra on October 29, 2026.

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